nick stafford living social nov 2011
TRANSCRIPT
Social Commerce & Travel
Travelhuddle | Dublin – November 2011
LivingSocial Escapes
LivingSocial Escapes
Mashing Up Social Media and Transactions
25 countries6 continents
46M+ members
A global companynew experiences your area
the local commerce expert helping people discover, share and buy experiences
LivingSocial is
LivingSocial Escapes
A Digital Generation
Source Marta Kagan
More than ½ of the
human race is under 30
and they’ve never known
life without the internet
Going Mobile…
But are we less social?
13
Now more than ever, the world wants travel.
Travelers seek experiences.
14
And so, what does this mean for travel marketing?
Born Digital
Experience Seeking
Going Mobile
So|Lo|MoSocial MobileLocal
Source: John Doerr
1. Travellers are early to So|Lo|Mo
As a result, we now have a new set of web and mobile players building brands and filling beds…Marketing &
Demand Generation
Payments & Inventory
Management
Reviews & Business
Information
Check-ins & Driving Foot
Traffic
Social/Local/Mobile
COMMERCE
100+m Users 5+m Users 100+m Users 15+m Users
sold 500,000 room nights for its quality merchants in just 11 months
LivingSocial Escapes has
Brings instant and ‘cashless’ payments to local merchants
LivingSocial Instant
“Stories are our way through information overload. When stories are set against information, the story wins.”
- Kevin Roberts, CEO Saatchi & Saatchi
2. Travellers want experiences and social commerce is telling your stories
Editorial content is being superceded by online editorial + a ‘buy’ button..
Galway anyone??
Through the Escapes business, LivingSocial is able to create demand for local businesses that would otherwise never see it
3. Creates travel demand vs. reacting to existing demand
4. Social commerce is measured in transactions
Purchaser locations for
Down Hall Hotel Essex
