Niche Modern

SnapApp Case Study

http://www.nichemodern.com/View-By-Color-Gray-Modern-Pendant-Lights.html

• Expand marketing efforts

• Engage audience with interactive content and functionality

• Expand social media following (especially on Facebook)

• Build relationships with prospects and customers

• Encourage product recommendations

• Drive visitors to the NicheModern.com website

Objective

http://www.facebook.com/nichemodernlighting

Solution• Sweepstakes

– 8th Birthday Giveaway- Like-gated app to build Facebook audience- Additional entry for social sharing

- City Harvest/Pendant/25% off Giveaway- 25% coupon for all entrants to drive sales- 10% of all purchases made donated to City Harvest Charity- Video in app to highlight product details and provide

information about the charity

• Quizzes & Polls– Test audience knowledge of the Niche Modern product

line– Solicit feedback from customers on product design to

gain market intelligence

http://www.nichemodern.com/Modern-Pendant-Lighting.html

Results

City Harvest/Pendant/25% off Giveaway

22%

of entrants clicked through to the

NicheModern.comwebsite

31%

of entrants shared the sweepstakes

66%

of entrants “liked” the Niche Modern

Facebook page for the first time

http://www.nichemodern.com/Modern-Pendant-Lighting.html

Results

Spring 2012 Sample Sale Sweepstakes

Over 60%

Of those who started the sweepstakes completed it

20%

Of entrants shared the sweepstakes across Facebook,

Twitter, and Pinterest

http://www.nichemodern.com/Modern-Pendant-Lighting.html

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