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D E S I G N • A R C H I T E C T U R E • D E C O R

Building the Best:

TOMMIE 2010 GOLD WINNERS

S P R I N G 2 0 1 1

NICHE Spring 2011.indd 1 11-03-09 1:23 PM

MEDIA KIT 2012

where you belongNICHE is an informative keepsake publication for Okanagan people who love their homes. This exciting magazine offers lively, cutting-edge articles for discerning homeowners whose residences reflect their personalities and lifestyles. Home is where they live, play, entertain and sometimes work.

NICHE’s readers care about all the details of home, from the master plan right through to the kitchen appliances. These busy, progressive people want their homes to be the very best they can be and want all the latest information now, in one magazine. NICHE is their premier source for expert advice, opinions and tips and techniques offered in entertaining, practical articles penned by the Okanagan’s top home writers.

NICHE offers discerning Okanagan homeowners knowledgeable, exclusive content right from the source. The magazine is published as a partnership between the Canadian Home Builders’ Association of the Central Okanagan (CHBA-CO) and Niche Media, the Okanagan’s fastest growing family of quality magazines.

In existence for more than 50 years, the Canadian Home Builders’ Association is the respected voice of the residential construction industry. Among CHBA-Central Okanagan’s 190 members are architects, builders, community developers, designer-builders, financial professionals, government offices, home design and decor specialists, insurance and accounting professionals, landscapers, media and marketing experts, realtors, renovators, suppliers, contractors, utility and warranty companies.

In addition, NICHE will feature eye-catching photographic spreads on some of the Okanagan’s most distinctive homes. Many of these are finalists and Gold winners of the CHBA-Central Okanagan Tommie Awards, given out annually, in almost 40 different categories for excellence in the home building industry.

Nobody knows this better than NICHE editor Dona Sturmanis, long-time writer on the residential industry for local, provincial and national publications, she has been the editor of three home magazines. She is knowledgeable and passionate about design, architecture, construction and a 20-year resident of the Okanagan. Dona has been in the magazine industry for 25 years.

NICHE’s contributors are talented, professional journalists, many with first-hand experience and expertise in the home industry.

Digging is one of the first acts of starting a home. It’s also what we do to find treasure. NICHE’s “scoop” column will feature the inside track on residential home industry movers and shakers, hot innovative products and services, and the latest news and events.

Email: dona@nichemedia.ca or Twitter @nichemagazineok

In every issue, NICHE publishes the membership directory of CHBA-Central Okanagan. This gives readers instant access to the best home industry professionals and suppliers in the Okanagan Valley.

When you advertise in NICHE, you’ll be accompanied by highly-readable articles, superb photography and eye-catching design. You’ll also be companions with some of the Okanagan’s finest residential businesses who, like you, understand the effectiveness of advertising in the region’s premier publication for distinctive home living.

THE PRINTED PUBLICATION:

Winter 2011 Spring 2012 Summer 2012 Autumn 2012 Winter 2012

AD DEADLINES: Nov. 20, 2011 Jan. 25, 2012 May 4, 2012 Aug. 20, 2012 Nov. 20, 2012

PUBLISH DATE: Dec. 15, 2011 Feb. 20, 2012 June 1, 2012 Sept. 17, 2012 Dec. 15, 2012

RATES:1x 2x 4x

Full Page $2395 $2295 $2095

1/2 Page Horizontal $1667 $1567 $1545

1/3 Page $1395 $1295 $1248

1/4 Page $1121 $1021 $1056

1/6 Page $ 909 $ 809 $ 879Covers:

Front Cover (includes 2-page feature spread, and cover photo with cutline) $4750

IFC $2975 $2454

IBC $2754 $2232

OBC $3945 $3372

SIZES:width x height

OBC (Note: minimum 1/8” bleed is required) 8.375” x 10.75”

Full Page (Note: 1/4” bleed on all sides is req.*) 8.125” x 10.75”

Full Page with border (to fit inside margins) 7.25” x 9.5625”

1/2 Horizontal 7.25” x 4.71”

1/3 Square 4.71” x 4.71”

1/3 Vertical 2.35” x 9.5625”

1/4 Vertical 3.53” x 4.71”

1/6 Vertical 2.35” x 4.71”

* NOTE: Dimensions are in inches. Final trim size: 8.375”x10.75” including .25” gutter for perfect binding. Live area: 7.125”x9.75” (inside pages), 7.375”x9.75” (back cover)

THE DIGITAL GUIDE: Helping you reach a wider audience.Along with our printed piece, we will also be producing a digital version of Niche that will make NICHE MAGAZINE leaders in the home building & Renovation marketing community. The digital magazine will be accessible via desktop computer, laptop, tablet or smart phone and will feature interactive content and advertising, giving you the opportunity to create up to the minute special offers, links to your website and video.

Our goal is to make your business better and help you get more buyers, ultimately improving your bottom line.

DIGITAL RATES:

Video Imbed App $125 per month or $990 per year

Blow in advert $ 85 per month or $790 per year

211-1433 St. Paul Street, Kelowna, BC V4T 2E4 • P: 250.868.2229 • F: 250.868.2278

@nichemagazineok

DISTRIBUTION:

25,000 total print run (*75,000 pass along readers).

Breakdown:

5,000 to select drop locations including show homes, banks, advertisers, coffee shops, real estate companies, etc.

5,000 direct mail to businesses in North, Central and South Okanagan (including lawyers, doctors, dentists, hair salons, etc.,

that have common waiting areas)

10,000 to subscribers of Kelowna Daily Courier’s Okanagan Saturday, Capital News business drops and select

residential areas.

2,000 at select trade shows including but not limited to the 2011 CHBA-CO Home Show, TOTA Tourism Summit, the

Okanagan Wine Festival, the National Aboriginal Business Conference, and more.

200+ addressed and mailed to clients and members of the CHBA-CO.

300+ to select partnerships with realtors and real estate companies.

*Based on industry average of 3.0 readers per issue

CONTACT:Publisher: Craig Brown • craig@nichemedia.ca • 250.862.6722Associate Publisher: Chytra Brown • chytra@nichemedia.ca • 250.863.4636Director of Sales and Corporate Development: Roy Kunicky • roy@nichemedia.ca • 250.306.5738Editor: Dona Sturmanis • dona@nichemedia.caWebsite: www.nichemag.ca

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