NICE Network Annual Meeting 2015 – WELCOME!Workshop 2.2: Knowledge transferMonday, June 15, 2015, 16:00 – 17:30room 1803

Input:Mathias Kleiner, FHS St.Gallen

Chair:Karin Pfister, FHS St.Gallen

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Agenda workshop 2.2: Knowledge transfer

1. Concept of consulting projects Overview Special focus: International consulting projects WTT – The organizer at FHS

2. Coaches corner Daily life Challenges Key to success

3. Open discussion

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The Concept

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80% Theorie (teached lessons)

in classrooms learning the theorie

teached by lecturers fixed timetable marks

20% Practice (Consulting Projects for the market)

as teamwork apply theorie to the market and

public institutions coached by lecturers reserved time marks

The Consulting Projects

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3 types of projects

Company Analysis

Market Research

Management Design

in Teams of 4 to 6 Students

coached by a lecturer of the FHS

for a company or a public institution

with payment by the clientCHF 500 – 7’500 per project

fixed start and end dates

Students with practical experience Lecturers with contact to the market Practice oriented teaching and studying

Goals:

The Students – our Consultants Bachelor in Business Administration

Fulltime Students: 6 Semester of Study 3 Consulting Projects in Semester 3 to 6

Extra occupational Students: 8 Semesters of Study 2 Consulting Projects in Semester 4/5 and 8 Min. 60% employed at a company

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Consulting Projects «Switzerland+»

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Company Analysis PPR1 – Eastern Switzerland

Market Research PPR2 – Europe german-speaking

Management Design PPR3 – Europe german-speaking

- Analysis of current situation and futurepossibilities

- SWOT, strategic directions of impact, measures and actions

- Market- Customers- Products and Services- Employees

- Strategy- Controlling- Information

Technology

- Marketing- Finance- HR

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Mid Sept. -Mid JanuarCHF 500

+ Expenses

End Jan.-Mid Juni

CHF 7’500+ Expenses

PPBB: Mid Feb.-End Nov.

Consulting Projects «international»

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USA-Consulting JMCFE

China-Consulting CPCN

Swiss-American student-teams on the US-market. Cooperation with Babson College, Boston, USA

Swiss-Chinese student-teams on the Chinese market. Cooperation with Tongji University, School of Economic Management, Shanghai, China

Europe+ Consulting CPIM

Swiss International Management and Exchange studentson various foreign marketsCooperation with international partneruniversities. Team based in SwitzerlandM

arke

t Res

earc

h an

d/or

Man

agem

ent D

esig

n End Feb. – Mid Aug.

ca. CHF 25’000

Mid Dec. – End April

ca. CHF 25’000

Mid Feb. – Mid June&

End Sep.- Mid Jan.

CHF 3’500 + Expenses

new

International Consulting Projects (CPIM)

CPIM-Facts

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Transfer of theory into practice Deal with real business assignments Develop social, intercultural and teamwork skills

Goals:

International market analysis with primary and secondary research and/or management designs.Example:

- market potential analysis - product development survey - competition analysis - evaluation of location or partner- marketing or sales concepts

Getting to know the company and its business model Understanding the company’s situation and the assignment Preparing primary and secondary research tasks Carrying out research, collating and analyzing data Conceptual work Drawing up recommendations, specific measures, master plans

Content:

Major project steps:

CPIM-Facts

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50-page final report & appendices concise Management Summary convincing final presentation to customer attractive PR report

Results:

Project teams consist of international exchange students and Swiss students (4-6 students)

The project language is English

Setting:

What we expect from CPIM participants

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Business, Management, Economics, Marketing or Business Information Systems

take on a workload of approx. 300 hrs per student for 10 ECTS points (20 hrs per week)

work on the project from the start to the end of the semester and also during breaks

work as part of an intercultural team and be strongly committed to the project

prepare for the assignment before arriving in Switzerland show flexibility and a customer-focussed attitude attend classes on market research, project management and

intercultural teamwork

Willingness to:

Area of Study:

4th semester or higher Semester of Study:

IELTS: 6.0TOEFL: paper-based 550, internet-based 79Certificate required (or equivalent proof)

Level of English:

Why do companies pay money for student advice?

Well-balanced Results are…1. based on different perspectives of e.g. American, Chinese, etc. and Swiss students 2. reflected with intercultural understanding3. directly applicable - no general abstract work4. analytically and methodically derived5. neutrally evaluated and creative elaborated6. affordable

Knowledge transfer 7. access to methodological skills and scientific knowledge 8. access to a dialog with universities

Recruitment9. access to future qualified personnel

Image10. positioning in the context of the university, faculty, R&D, students

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Knowledge Transfer Unit WTT-FHS

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Prof. Peter Müller, lic.rer.publ.HSGHead of Knowledge Transfer Unitpeter.mueller@fhsg.ch

Judith Scherzinger, MA in ManagementProjectmanagerjudith.scherzinger@fhsg.ch

Anita ZellwegerProgamm-AssitentProjectmanager WTT YOUNG LEADER AWARDanita.zellweger@fhsg.ch

Claudia Brönimann, Betriebsökonomin FHDeputy Head of Knowledge Transfer Unit / Projectmanagerclaudia.broenimann@fhsg.ch

Claudia Custodia, MMag.Projectmanagerclaudia.custodia@fhsg.ch

Mikela FreyProgramm-Assistentmikela.frey@fhsg.ch

Michèle WittwerProgramm-Assistentmichele.wittwer@fhsg.ch

______________________________________________________________________________________________________________

______________________________________________________________________________________________________________

Knowledge Transfer Unit WTT-FHS Responsible Instances for all Consulting Projects at FHS St.Gallen Management of all Consulting Projects, about 240 projects every year „Consulting Company in University“ Co-operation with Babson College in Boston for Consulting Project JMCFE Co-operation with Tongji University Shanghai for Consulting Project CPCN Co-operation with many Universities wordwide for Consulting Project CPIM

(Exchange Students)

Task Areas of WTT-FHS:

Marketing

Acquisition

Project realisation

Debriefing

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Also visit us on www.fhsg.ch/praxisprojekte

Agenda workshop 2.2: Knowledge transfer

1. Concept of consulting projects Overview Special focus: International consulting projects WTT – The organizer at FHS

2. Coaches corner Daily life Challenges Key to success

3. Open discussion

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Coaches Input in Realisation Lecturers accompany consulting project teams as project and professional

coaches Project Coach: 80 - 120 hours per team Intercultural Coach: 15 - 30 hours Language Advisors / Proofreaders: 15 hours Statistics Advisors: 7 hours

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Student Team

Project Coach

InterculturalCoach

StatisticsAdvisor

Language Advisor/

Proofreader

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Student Team

Project Coach

InterculturalCoach

StatisticsAdvisor

Language Advisor/

Proofreader

- Meetings with Coach: Thursdays, 16.00h- Assignments delivered by Wednesdays, 24.00h - always attached:

1. Agenda2. Meeting minutes3. updated project plan4. all relevant further documents

- Students in the role of project managers- Students lead weekly meetings- Students communicate directly with client- Students deal with experts in the field- Students conduct interviews

- Student team presents results in front of client (often CEO, CFO and executives)

Forming a team – code of

conduct

«Me? - Talkingto the CEO?»

«Student adviceto executives?»

Vision

TeamworkRespect

Attention to details

- Team needs to have clear project goals- The goals must be understood by all team members

- It‘s a team effort!- Nobody can reach the goal alone- All team members have to respect

all project participants

- Each team member has to work verycarefully

- Accuracy and diligence is expected

General Overview – Key to success

Project Experiences«The opportunity to work in a very diverse international team for a realcompany was quite a challenge but gave the team a unique experience.»

Student StatementsLearned a LOT of new things and really liked this experience. Working in multicultural teams, presenting in front of people, getting to work in a team and writing a 50+ pages report was very exciting. I hope I would have this chance again.

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During the project the team had the opportunity to face an intercultural experience. It was due to this experience that the team had the opportunity to develop various skills, namely, those regarding teamwork, improving our knowledge on market analysis and consulting projects accompanied by real problems and obstacles

This consulting project provided an unforgettable experience to the team members. Working with students from other cultures was a new experience and the team members needed to understand each other’s country culture not only for meetings but also for a good research result. In addition, contacting business people needed a professional manner and knowledge. As the team conducted many interviews, the members became used to the field business environment.

During this project, the team encountered a lot of challenges. But by working together and supporting each other, the team succeeded in the end. Together to the TOP!

PR Report

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WTT YOUNG LEADER AWARDCelebrating with current and future business leaders

Ceremonial tribute of extra-ordinary performance off the best Student Consulting Project teams accompanying Project Coaches and Clients involved

500 participants from economy, politics, science and students

Prominent jury nominates price winners

Supported by sponsors

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Agenda workshop 2.2: Knowledge transfer

1. Concept of consulting projects Overview Special focus: International consulting projects WTT – The organizer at FHS

2. Coaches corner Daily life Challenges Key to success

3. Open discussion

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