Nice Ash Clothing CompanyAshley Reynolds

Nic

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The Idea…

• Prom Dress Shopping– The Experience– More Common than Not

• The Solution– Home Ec. Design– Floor Length

• “The clothes just never seem to fit…”

Mission• “To provide a style of clothing

that will compliment the

figure of tall women.”

– Not the Cookie Cutter Sizes– Many Options

• Inseam and Size

– Custom Designs– Designer Clothing

Vision• Denim Line

– Unique Line– Back Pocket Design

• Nice Ash Logo

– Many Styles of Washes• White, Dark, Stone…etc

– Many Custom Styles• Long, Classic, Capri, Shorts…etc

– Many Embellishes• Crystals, Embroidery, Lace, worn edges…etc

Nice Ash

Nic

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Vision• Product Line

– Denim Line Distributed• Neiman Marcus, Nordstrom's, etc

• Online

– Denim Launch• Retail Locations

– Full Product Line Launch• Retail Locations

• Distributers

• Online

• Catalog

Demographics• Women

– Ages 18-34– Long Longs

• Inseams of 34” and above

– Higher Income• Like Designer Clothing

– Read Fashion Forward Magazines• Vogue and Elle

– Trend Setters– They Love to Try Clothes On

• Not an easy task

Demographics

• Sizes 10 -28• Differentiations

• Length of Legs and Inseam

• 34” – 38” inseam

• Shorter or average torso

• Clothing will FIT!!!

• Avid Shoppers• Willing to pay higher for quality

Values

• Customer Service• In order to enhance the shopping experience.

• Respect & Courtesy• Internally and Externally

• Management to Customers

• Team Environment• Little Turnover

• Growth Potential

• The Sky is not the Limit!

Nice Ash

Values• Strong Market

– Exemplary Customer Service

• Exciting Environment to Shop

• Clothes That FIT!!!

• Enhance their Figure

• See the Clothing in the mirror

• High Quality Products

Balanced Scorecard

Vision

To enhance the shoppingexperience for the individual

customer.

Learning & Growth PerspectiveTo achieve our vision, How will we sustain out ability

to change and improve?

Objectives Measures

Targets Initiatives

20% DecreaseCompetitiveStandards

Increase knowledge Training Program

Cust Service Culture Reinforcements of Culture

Business Process PerspectiveTo satisfy our customers and stakeholders, What

business Process must we excel at?

Objectives Measures

Targets Initiatives

2 new locationsIncrease Profits to

open locations

Leaders Designers Initiative

2% lower mistakesLower than industry

standards

Customer PerspectiveTo achieve our vision, How should we appear to out

customers?

Objectives Measures

Targets Initiatives

50% increase Name Recognition

30% increase Customer Service

20% increaseOne of a Kind

Service

Financial PerspectiveTo achieve our goals, How Should we appear to out

shareholders?

Objectives Measures

Targets Initiatives

50% Profit Customer Sales

30% Profit Sell more products thanpurchased

20% Sales Incentive increase sales promo

Retail Stores Increase Locations

Fashion Forward Trend Setter

High ProductivityStandards

Higher QualityProduct

Increase Profit Increase Dollars

Increase Revenue More money than cost

Establish Sales Sell Products

Name Branding increase in sales

Service Oriented increase in sales

Unique increase in sales

Employee Turnover Decrease turnover

EmployeeSatisfaction

Increase Satisfaction

Culture Establish Culture

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Financial Perspective

• Objectives– Increase Profit, Revenue and Sales

• Difficult Measurement during 1st year

• No baseline

– Revenue will be to establish a baseline• We don’t want to be in the red

• Enough earnings in 1st year

Customer Perspective

• Objectives

– Branding• Individual’s Image

– Customer Service• More sales and feedback

– Unique Atmosphere• Stores and Styles

Learning & Growth Perspective• Objectives

– Decrease Employee Turnover• Non Compete Clause

• Competitive Pay Structure

– Increase Employee Satisfaction• Team Environment

– Establish Company Culture• Training

• Achievements

Business Process Perspective• Objectives

– Establish Retail Locations• Expansion in distribution

– Innovation• Fashion forward designs

– High Quality• Both in material and intellectual

• High Quality Designs

• High Quality Product and Sales

Questions?Thank you Nice Ash