NHSAA LEADERSHIPINSTITUTE - 2010

January 29, 2010

COMMUNICATIONS “…Communication is not announcing

things, even if they are said with the emphasis of great sonority…It is the process of creating participation, of making common what has been isolated and singular; and part of the miracle it achieves is that, in being communicated it gives body and definiteness to the experience of the one who utters as well as to that of those who listen”

John Dewey

VALUE

TREAT PEOPLE WITH RESPECT INDEPENDENT OF THEIR STATUS AND DISAGREEMENT WITH YOU

General Principals of Communication

15 seconds of copy or airBrief is betterPeople can only remember 1-3 big

ideasBe positive and encouragingStay on your desired message

General Principals of Communication….continued

…..

Do not repeat negativesAffirm safetyKnow yourselfIf you listen well, instead of reacting

fast, you can better understand

Written and Electronic Communications

Think about audiences, but you can not guarantee it

Be concise and articulateBe readableBe accurate in content and style –

PROOFThree big ideas

Non-verbal Communication

Arrangement meets needs and purpose

ProxemicsClimate (tone and temperature)Meet personal needs

Oral Communication

Know your audienceBe concise and articulateMake a personal connectionTell a storyDo not force humorThree ideasBrief is better