ngopen content strategy
DESCRIPTION
A short presentation outlining the content strategy and user flow for NGOpenTRANSCRIPT
Kristin Graefe, Russ Maschmeyer
Structure
Back EndAutomated systemDistinguishes between general data (available to all organizations) and personal data
Client PortalUser: NGOsGoal: Appload Data tables to the system in order to choose a visualisation
Front EndUser: VisitorsGoal: Find information about the world situation and the organizations approach.
Information Architecture
Wednesday, March 17, 2010
Kristin Graefe, Russ Maschmeyer
Front End Content Strategy
Content (for the example UNICEF)
1. State of the world2. What the organization is doing3. What are the organizations resources4. What the organization needs
Information Architecture
Wednesday, March 17, 2010
Kristin Graefe, Russ Maschmeyer
Front End Content Strategy
1. State of the world2 or 3 Data Sets (chosen by UNICEF)
• Millennium Development Goals by Country• Infant Mortality by Country• Under-Five Mortality Rate by Country• Life Expectancy at Birth by Country• Household Income by Country• Literacy Rate by Country
Information Architecture
User can compare these data sets or compare their lives to
the lives of those in other countries
Wednesday, March 17, 2010
Kristin Graefe, Russ Maschmeyer
Front End Content Strategy
2. What the organization is doing2 or 3 Data Sets (chosen by UNICEF)
• Local / International Personnel by Country• Types of Work Performed by Country• Patients Served by Country• Voices from the Field by Country (video?
text? podcast?)
Information Architecture
User can explore the data sets
Wednesday, March 17, 2010
Kristin Graefe, Russ Maschmeyer
Front End Content Strategy
3. What are the organizations resourcesFinancial Information
• Contributions & Donations (direct donations, indirect donations, gross)• Field Spending/Organizational Spending• NGO Ratings
Donors/Partnerships
• Amounts by Donor• Partnerships by Country
Information Architecture
Wednesday, March 17, 2010
Kristin Graefe, Russ Maschmeyer
Front End Content Strategy
4. What the organization needs• Time• Money• Talent
Information Architecture
Wednesday, March 17, 2010
Kristin Graefe, Russ Maschmeyer
Back End Content Strategy
Service User Flow
As part of the service, organisations upload their data to our system.
• Data may describe both the state of the world & the work of the organization• Clients choose the data they wish to compare• The system delivers them visualization options• Client chooses the appropriate visualization
Information Architecture
Wednesday, March 17, 2010
Kristin Graefe, Russ MaschmeyerKristin Graefe, Russ Maschmeyer
The Service User Flow
Wednesday, March 17, 2010
Kristin Graefe, Russ MaschmeyerKristin Graefe, Russ Maschmeyer
Mood Board
Wednesday, March 17, 2010