Content StrategyMark Krupinski

Social Business Strategist &

Consultant with Social Rubicon.

Since 2006, I’ve been executing

social media solutions focused on

brand ambassadors.

Industry experience: Travel &

Entertainment, Food & Beverage,

Consumer Goods & Services, Higher

Education, Health Care, and

Executive Search.

paradigm shift in communication

so let’s talk content

content comes in different types

owned content

earned content

paid content

and

passive & active content

in the end, content is your brand

problem

62%of adults worldwide now use

social media

(Source: 99 New Social Media Statistics for 2012, The Social Skinny, May 2012)

80%of US social network users prefer

to connect to brands through

Facebook (Source: State of Inbound Marketing, HubSpot, March 2012)

95%of Facebook wall posts are not

answered by brands

(Source: 100 social media statistics for 2012, The Social Skinny, January 2012)

we’re speaking to empty chairs

we fail to engage

the sheeple effect

solution

strategy

create content

curate content… no, really

+

logistics of production

editorial calendar

content evolves… so prepare for it

research

let’s recap

strategy

commitment

research

Mark Krupinskisocialrubicon.com

mark@socialrubicon.com

@markkrupinski

(407) 637-4008