NFC… TAP N’ GO

What is NFC? How does it works.

Adoption…why NFC works and market projections.

Get your NFC On… literally…

TAP N’ GO Workshop

Learn to TAP. Share the TAP. Create TAP Points.

Engage with NFC at the Connected World Pavilion.

NFC: How it Works.• NFC=Near Field Communication

• Wireless technology- think RFID/ezpass- Radio-Frequesncy Identification using electromagnetic radio fields which operate on a smaller range with a different data rate.

• Data exchange, simple transactions and wireless connections between two devices in close “TAP” proximity of each other, generally 3a few centimeters

• Active/Passive: Three modes of operation.

Three modes of NFC:• Discovery: Read and Write.

One way connection: Reader (active) “gets” information from the (passive) chip/tag TAP point.

• Peer to Peer: Enables two way NFC connection and data exchange between TAP

points. One sends, then the other. Can share Bluetooth or WiFi link set up.

• Card Emulation: Mobile device acts as a smart card to interact with an NFC reader. Payments and Ticketing.

TAP In.

TAP to Share.TAP to Discover.

TAP to Pay.

TAP Points

Why it works? Simple.• NFC connects, and connects, and connects. • It’s really that simple. Out of the box.• Eliminates language, physical and educational barriers.• Seamless. No apps to search for or download. • No services to sign up to. No pins or passwords to enter. • Chips and tags can be attached to most anything.• Instant gratification. Tap and connect. • Decisions, data, M2M connections are portable.• You are able to receive and share information: offline, online, in real time, on the go… where you are, when you need it.

Simple …

Central Point of Connection.

Growth Projections for NFC:• NFC applications expected to be a $35 billion industry by 2016.• Many of the top airlines plan to introduce NFC beginning this year.• Over 75% of POS terminals in the US are expected to be NFC enabled

by 2017.• The growth of the applications market is expected to be exponential with

the revenue growth from $7,686 million in 2011 to $34,515 million by 2016, at an estimated CAGR of 35% from 2011 to 2016. The most attractive of all the segments is the mobile payments segment; followed by the ticketing and access control.

NFC Connected Applications:

Advertising TicketingMobile Money ShoppingVending Machines Appliances Gaming CarsKeyless Entry Venue and Event Engagement

and the list goes on, and on…

and Wearables… fashion and function…

Developer Interest Increases Nine-fold

Results from Strategy Analytics’ developer survey.

Wearables: Get your NFC on!

Projections for Wearable Technology:

BI: Business “Actionable” Intelligence

Relationships: Brand Ambassadors: Market Share

Customers say:

We need it: Competitive Intelligence: PRODUCT DEVELOPMENT

We love it: Competitive Intelligence: PRODUCT DEVELOPMENT

We don’t like it: Competitive Intelligence: PRODUCT DEVELOPMENT

Wearable Data from Head-to-Toe

Date: Monday February 10, 2014Time: 2:00-2:40 p.m.

Session summary: What is the data from wearables really telling us? This panel explores the ways in which the idea of the "quantified" self can really pay off in our day-to-day lives.

Panelists: Sonny Vu, CEO of Misfit Wearables -Misfit Shine Stacy Burr, Vice President, Wearable Sports Electronics with adidas -Sports GearPatrick Bertagna, President/CEO/Founder, GTX Corp. - Smart ShoesMonisha Perkash, CEO and Founder of LUMO BodyTech -BeltEric Weymueller, baubleApps – Fan Merchandise

Time to TAP N’ GO

• Set up your NFC• Tap Tags• Wristbands: Learn to TAP, Share the TAP and Create your own TAP Points

Let’s get “Connected”!

Ingage NFC: Get “Connected World” Vote: Favorite Auto Brand, Favorite TechnologySee results displayed in real time on the CW/Insteo digital screen displaysConnect : Register and Enter to Win Gadget Give Away

All via these TAP GO points around the Connected World Pavilion:

• T-shirts- On CW Staff• Teddy Bears: CW Sessions and Booth• Hang Tags & Table Tents: Throughout the Pavilion• Place Mats: in the Cafe• Posters: Vendor Booths

Thank you.

Theresa Mary GordonNear Field Connects

connect@nearfieldconnects.com973-769-3266

twitter @nfconnectshttp://www.linkedin.com/in/theresamarygordon

NFC TAP Points