next jump 13 february startup ideation - charlie kim
TRANSCRIPT
7/29/2019 Next Jump 13 February Startup Ideation - Charlie Kim
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WHAT SUCCESS LOOKS LIKE &
HOW TO START February 13, 2013
twitter: @charlieykim
NxJ Leadership: MV21
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16 YEARS STEALTH…UNTIL DECEMBER 6, 2009
TechCrunch (Erik Schoenfeld)
“Next Jump runs perhaps the largest set of direct merchant offers
businesses in the world. It operates employee discount and reward
programs on behalf of 90,000 corporations, organizations and affinity
groups which reaches more than 100 million consumers.”
The New York Times (Steve Lohr)
“Next Jump represents the future of online commerce and could
emerge as a counterweight to Amazon, the giant Web merchant.”
Tim O’Reilly – Tweeting to 1.5 million followers
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WHAT I’M GOING TO TALK ABOUT…
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We Are Fundamentally Changing How Businesses Run new norm
WE WANT YOU TO BECOME
A BETTER PERSONAS A RESULT OF BEING HERE
We use business as a platform
to build people of higher character
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WHAT IS WINNING? it’s not about $
ROULETTE WHEELOdds of Winning: 1:38
$100,000 BET
YOUR STARTUP COMPANYOdds of IPO/Selling/Liquidity: 522 in 2011
$100,000 BET
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WINNING in SPORTS: 2 coaches w/ most wins
SABAN SPEAKS OF THE PROCESSConcentrate on the steps to success
vs. worrying about the end result
WOODEN USED BASKETBALL AS A VEHICLEDon’t care about winning
Help make stronger human beings
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MANUFACTURING ECONOMY people are another form of machine
“Companies say ‘All my value could walk out the door.’ However if you audit the Company, one
could not back up this statement.”
“How many people in a work day, get to be fully human.” – Randy Befumo
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HUMAN CAPITAL ECONOMY your enterprise needs to make people better
AGRICULTURE ECONOMY MANUFACTURING ECONOMYPeople are another form of machine
Capital & infrastructure focus
HUMAN CAPITAL ECONOMYKnowledge business
People Focus
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AT THE END OF YOUR LIFE…WHAT IS SUCCESS?
EXTRINSIC MARKERS OF SUCCESSmore stuff
INTRINSIC MARKERS OF SUCCESStrue wealth
R.I.P.[YOUR NAME]
Built billion $ company
Made millions personally
Owns 3 houses
Owns 6 cars
More stuff…
R.I.P.[YOUR NAME]
HELPING OTHERS..
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WHAT WE STAND FOR
To do the LITTLE THINGS that allow others to do the GREAT THINGS they are MEANT TO DO
BETTERme + you = us
+ =BETTER me BETTER you BETTER us
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LIVING OUR WHY we say what we do and do what we say
BETTER me BETTER you
10xFactorLove Day
ReflectionsNxJ UniversityCEO Talks
Fitness + Nutrition
OO.com
Vendor Appreciation Day
Forgotten OnesNxJ Avengers
FastTrack
NxJ Hackathon
Project Padawan
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MASTERY
BETTER me
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RECAP: CEOTalks Providing access to education & inspiration
MENTORSHIP FOR
ALL NxJUMPERS
General Feedback“Excellent presentation, well timed, w/ powerful examples. Very inspiration, I
doubt anybody left the room without being inspired to be a better person
and do more.” (Shiv’s talk)
“Keep these coming, or get him to come in again. Such an amazing day. This
was the highlight of the week..” (Wes’s talk)
“I love CEO talks - they are so inspiring.” (Beth Ann’s talk)
“Touching and Sensational session. Met a "Super Hero" today.” (John Wood’s
talk)
“Priceless; absolutely a privilege to be in the room. THANK YOU!” (Simon’s
talk)
Key Take Aways“Set high goals and challenge yourself. Nothing is going to come easily. Drive
and hard work will pay off.” (John Wood’s talk)
“We're not products of our environment. We are products of our
expectations. Born from expectations others have of us.” (Wes Moore’s talk)
“When you leave this planet, make sure it mattered that you were every
here” (Wes Moore’s talk)
“Stop talking about what you do, and start talking about what you believe”
(Simon Sinek’s talk)
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Gated ProcessGraduation Steps
PADAWAN PEOPLE HELPING PEOPLE FAST TRACK
GraduationGraduation
MENTEE
MENTOR
MENTOR
MODERATOR in PHP FT MENTEE
M E N T E E
M E N T O R
•Launch early next year (2013)
•* scrum of 3-6 people in like fields/job
* moderated w/ a leader
* every session measured: Leader measured
by team, team measured by leader (for value
multiplier)
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WHY University
1. Marissa: To take the journey so that people can deepen and create new bonds with each
other.
2. Anil: To help people overcome challenges so everyone can be happy.
3. Nayan: To Fulfill Expectations of & Do the Unexpected for those who believe in me so that they
can live a life of happiness
4. Kenny: To solve recurring problems, so that people have time for more important things.
5. Peter: To Empower others so that they may in turn do the same.
6. Gautam: To achieve the impossible so that I can truly thank the ones I love.
7. Eric: To prove the impossible, so that people can see more opportunity.
8. John H.: To create beauty so that those around me will find inspiration.
9. Tom: To help people discover what they are capable of – that they can create amazing,
awesome things & experiences … so they can see what a miracle life is & create their ownhappiness
10. Greg: To breathe life into helping others have ‘the game of their life’ when it matters most
11. Jooe: To live my life as a gift, so that others would know love.
12. Albert: To help others fulfill their dreams so that they can enjoy happier, fuller lives
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PURPOSE
BETTER you
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Nadia’s Wedding
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Hurricane Sandy: The Forgotten Ones
The Struggle:
“We are hourly wage people and it is neckto neck with what we earn and spend. So, itis really hard times for us.” Florence andRuby from Dunkin Donuts
“We lost a whole week's pay for our hourlyemployees. I was driving back and forthfrom Queens at 4 in the morning to pick upsome of our workers. I didn't want to saythat no one could not work and I didn'twant to cut anyone off completely. So Idecided to cut everyone's hours by 10 so
that the money could be dispersed evenly.”Rick, WashClubNYC Owner
“"If we don't work, we don't get paid. Sothe storm was bad for us“ Muhammad &Azez, Street Vendors
The Impact:
“This sent chills down my spine. A truly good person,
and another story of someone paying it forward. I'll
never look at taxi cab drivers quite the same. Nicolae
changed me, this experience changed me.” Sam
“It is much appreciated and as the founder of David's
Hairstyling it puts a smile on my face to know that there
is such goodness in this world… You are an inspiration to
us all and an amazing example for our children . God
bless.” David’s Hairstyling
“"This is the first time anyone has ever really cared
about me. This is definitely going down in the books! I
really appreciate it, thank you.“ – Daryl from FedEx
“I felt especially indebted to Gisele, the salad girl, who
knows my order like the back of her hand…She came up
to me with tears in her eyes and was so grateful.. but allshe could think about was her fellow co-workers... she
didn't want to take the money all for herself.” Jackie
“After this my husband was dropping me at the station
and he said "very proud of you and your company". It is
funny he never said proud of you to me any time
before.” - Lokeya
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OO.com
John & Laura’s School Visit “I have been proud to work for Next Jump for over three years, but have never been as proud to be a “NextJumper”
as I am today. Last week, I had the opportunity to visit two schools with projects funded through OO.com with mycolleague John. From meeting first-class educators, to experiencing a school day from a child’s perspective, the trip
moved me beyond what I could have imagined.” Laura
“It is hard to convey a father's pride when he sees his son's professional and personal aspirations come together
and make such a difference in the lives of others. I am very proud of you John”
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Next Jump in Print
Gabe Zichermann
Gamification by Design“In an effort to get the staff more fit (and reduce absenteeism/health care expenditures), CEO Charlie Kim hadgyms put into every office and devised a novel challenge where employees who worked out the most wereoffered a cash prize. Participation grew from 12% to 70% when the company made the competition team-
based [versus individual]. The power of group reinforcement is such that despite a decline in the expectedreward (more people splitting the pool), engagement shot up substantially.”
The Gamification Revolution“NextJump understands the need to make engagement a key objective. The company’s founder, Charlie Kimtook 15+ years to build NextJump, an employee incentive provider, into one of the powerhouses of thatcutthroat industry. Along the way, the organization has developed a corporate culture that is the envy of most of its competitors. They are a glowing example of a “practice what you preach” community.”
Jim Loehr
The Only Way to Win“Charlie Kim, CEO of Next Jump, an Internet marketing company, sets aside specific time during workweeksfor his employees to donate their effort and talents to a community project of their choosing . The premiumliquor company Diageo engages in clean water initiatives in Africa and disease remediation in theCaribbean. Employees run for miles to raise money for charities and are sponsored by their company andfellow employees. These are but two of countess examples of companies helping their employees realizeintrinsic success.”
David Marquet
Turn the Ship Around
Will Marre discusses NxJ’s investment in human capital
Simon Sinek 2nd book uses NxJ as case study example
U.S. Navy
N J Sh O
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Next Jump Shout Outs
Janet Hanson: Charlie, You are training NxJ'ers to care about people who will never be sensationalized in the press — day in and dayout, they just do their jobs. What must give you absolute chills — when someone says "thank you for thinking of us" or "thank you forasking a question that no one else has posed" -- you are creating an entire generation of inspired, compassionate leaders. That is, atthe end of the day, what NxJ is really all about. You are creating a model of leadership that is so different, so caring, so amazing — allthanks to you – you make me so immensely proud to know you! :)
Bill Donavan (HPI Institute): Hi Charlie, As I read the article “10 Reasons Your Top Talent Will Leave You”, I thought of Next Jump, acompany that represents the antithesis of issues in this article. Imagine an article that is about “The Top 10 Reasons your EmployeesWon’t Leave: The Next Jump Example” Have a great holiday!
Beth Ann Kaminkow: “I wanted one of my first emails to be to you. You were one of (if not THE) biggest (unexpected) source of inspiration and energy in 2012 for me. I so appreciate the role your 'company' (all meanings) played in my life.”
Jim Loehr: “Charlie: Of all the people I would like to give thanks for in my life, you surface immediately. The impact you had had on me and so many lives is beyond calculation. You’re breaking the mold on how to drive business results that are sustainable.”
David Marquet: “I got asked in a talk the other day who was “doing it right” – Charlie Kim, says I!!!”
Tim O’Reilly: “I am an adviser to NextJump. I really like the way they build social mission thinking into their entire organization, in areasranging from healthcare to education. There are lessons here that go beyond any specific project.”
Will Marre “This is truly amazing...truly. How can we remake the entire concept of business leadership in this image?”
Simon Sinek “Love being a part of this with you. Love being by your side as you build the company of the future.”
Cary Chessick “So great is an understatement.”
Wh t C i t i t ll h t’ i t t t th
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CULTURE
REVENUE
FUELFunds Our Culture
[PROCESS]Where We Focus Our Investments [OUTCOME]Leads to
What a Company invests in tells you what’s important to them…
THE CHOICE IS YOURS
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THE CHOICE IS YOURS…
SELL
SELL
SELL
SELL
BUILD TO SELL
BUILD TO LAST
STORY OF MY FATHER
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STORY OF MY FATHER
To do the LITTLE THINGS that allow others to do the GREAT THINGS they are MEANT TO DO
N J C lt li th l
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NxJ Culture: we live the example
WE WANT YOU TO BECOME
A BETTER PERSONAS A RESULT OF BEING HERE
We use business as a platform
to build people of higher character
HOW TO START
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HOW TO START
YOU COULD TRY THESE
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YOU COULD TRY THESE…
YOU COULD BE STEVE JOBS
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YOU COULD BE STEVE JOBS…
WAKE UP:YOU ARE NOT STEVE JOBS
AND
NOT 1,000,000X BETTER:
2001 2007
2010
* STEVE JOBS: 80k emp, $100B cash, 15 years (180 mths)
FRAMEWORK TO INNOVATE IN LEVELS
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FRAMEWORK TO INNOVATE IN LEVELS
LEVEL 1
LEVEL 2
LEVEL 3
LEVEL 1: MOST EXPERIMENTS FAIL ID VISCERAL SUCCESS
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LEVEL 1: MOST EXPERIMENTS FAIL, ID VISCERAL SUCCESS
LEVEL 1
LEVEL 2
LEVEL 3
ACTION FIRST: GET YOUR OARS IN THE WATER
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ACTION FIRST: GET YOUR OARS IN THE WATER
© Copyright 2006 Next Jump, Inc. | Confidential 17
Motivation vs. ActionJohn Burns, author & psychologist
Where does motivation come from? What comes first, motivation or action?
If you said motivation, you made an excellent, logical choice. Unfortunately, you’re wrong.
Motivation does not come first, action always does! You have to prime the pump. Then you will
begin to get motivated, and the fluids will flow spontaneously.
For instance: if you are a procrastinator, you are probably aware of this, so you lie around in bed
waiting for an inspiration to strike. When someone suggests you do something, you whine, “I
don’t feel like it.” Well who said you were supposed to feel like it? If you wait until you’re “in the
mood,” you may wait forever!
First: Action Second: Motivation Third: More Action (then back to second)
Don’t put the cart before the horse. The horse (“us”) needs to act and move the cart.
E x h i b i t 4 . 2
LEVEL 2: BET ON LESS LEAN INTO WINNERS
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LEVEL 2: BET ON LESS, LEAN INTO WINNERS
LEVEL 1
LEVEL 2
LEVEL 3
DEFINITION OF EFFICIENCY
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DEFINITION OF EFFICIENCY
© Copyright 2006 Next Jump, Inc. | Confidential 9
Kevin Parker’s Egg-Laying Chicken Shit Story
Kevin Parker, our largest investor, is also an investor of an energy company that uses bio wasteto convert to energy. Years ago, when the company was headed towards a deep slump, theycalled upon Kevin to advise. Kevin agreed to sit down with the two founders to help come upwith a solution that would turn the business around.
At the time, the company, along with the rest of the industry, used cow manure as their
conversion source for energy. At the meeting, Kevin simply asked the founders, “What shitproduces the most energy ounce for ounce?” The founders, never having considered thisbefore, discussed for few minutes and came back to him with an answer. They said, “Ounce for ounce, egg-laying chicken shit produces the most energy because the chickens are fed thehighest quality food.”
After this simple discovery, the company began building their energy plants on egg-layingchicken farms. This decision gave the company greater returns for the same level of effort.
Spend time on things that take the least amount of time & make the most amount of money.
E x h i b i t 2 . 3
LEVEL 3: ALLOW WINNERS TO INNOVATE
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LEVEL 3: ALLOW WINNERS TO INNOVATE
LEVEL 1
LEVEL 2
LEVEL 3
ADDED BENEFIT: DEVELOPING LEADERS
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ADDED BENEFIT: DEVELOPING LEADERS
LEVEL 1
LEVEL 2
LEVEL 3
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Thank You
Questions/Reactions/Feedback:
twitter: @charlieykim
“First they ignore you, then they ridicule you, then they fight you,
and then you win.” - Mahatma Gandhi
WHAT ALL OUR LIVES ARE MADE OF
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WHAT ALL OUR LIVES ARE MADE OF…
BEST DAYS
WORST DAYS
1. YOU@WORK = YOU@HOME
2. WORK HOME
3. WORK: single largest investment of
time & energy
4. Upgrade@WORK = Upgrade@HOME
Rut, Funk, Beat yourself up (Internal
Terrorist), Wallowing in self pity,
Angry, Depression…[Chronic Stress]
WHO HELPED ME why I’m sharing this
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WHO HELPED ME… why I m sharing this
BEST DAYS
WORST DAYS
WHY Source of DRIVE
How to keep your FLOW
ENGAGEMENT Part PHYSICAL
Part MENTAL/EMOTIONAL
VULNERABILITY Power of Leading w/
HOW TO WIN: BEAT THE AVERAGES there is a process we discovered
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HOW TO WIN: BEAT THE AVERAGES there is a process we discovered
1. ID Source of Your DRIVE
2. Know What Success Is: GROWTH
3. How to Start: VULNERABILITY
4. Train FIGHT Win
B
E S T D A Y S
W O R S T D A Y S
1 ID SOURCE OF YOUR DRIVE
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1. ID SOURCE OF YOUR DRIVE
WORLD DOESN’T GO BACKWARDS
PEOPLE THAT HELP YOU DON’TWANT YOU TO BE LIKE THEM…
…THEY WANT YOU TO BE BETTER
2 KNOW WHAT SUCCESS IS: GROWTH
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2. KNOW WHAT SUCCESS IS: GROWTH
GROW IN LEVELS
HOW I HELPED MY DAD: NOT WHAT I PLANNED
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HOW I HELPED MY DAD: NOT WHAT I PLANNED
To do the LITTLE THINGS that allow others to do the GREAT THINGS they are MEANT TO DO
BETTERme + you = us
+ =BETTER me BETTER you BETTER us
3. How to Start: VULNERABILITY
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3. How to Start: VULNERABILITY
VULNERABILITY + CONFIDENCE = ACCEPTANCE
VULNERABILITY + INSECURITY = FEAR (DENIAL, ANGER OR SADNESS)
WE CARE TOO MUCH:
ABOUT WHAT
PEOPLE THINK OF US
WHAT PEOPLE THINK OF ME care too much
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WHAT PEOPLE THINK OF ME care too much
4. Train FIGHT Win
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4. Train FIGHT Win
VULNERABILITY + CONFIDENCE = ACCEPTANCE
VULNERABILITY + INSECURITY = FEAR (DENIAL, ANGER OR SADNESS)
HOW TO WIN: BEAT THE AVERAGES there is a process we discovered
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HOW TO WIN: BEAT THE AVERAGES there is a process we discovered
1. ID Source of Your DRIVE
2. Know What Success Is: GROWTH
3. How to Start: VULNERABILITY
4. Train FIGHT Win
B
E S T D A Y S
W O R S T D A Y S