next generation data centers:

Next Generation Data Centers:The Vision, the Value and Getting There…

Deloitte Consulting LLP

EMC Corporation

Foundry Networks

Hewlett Packard Corporation

IBM Corporation

NextGen Data CentersOverview & Agenda

Rick Clark


Session Overview• NGDC: The Vision, The Value and Getting There…

• This session will examine the critical steps including how to focus on people, process, technology and facilities, how to sell the value to the business, and how to manage the transition to the next-generation data.

• Taking a phased approach, the NGDC is an evolution, not a revolution. This session will help you understand how to manage expectations, measure value achievements and how to identify the critical success factors

Today’s Agenda• The Vision & Value

– Networks……… Amhed Mohamed Foundry

– Servers……….. Darin Briskman IBM

– Storage……….. Dick Sullivan EMC

– Automation…… Stelio D’Alo HP

– Facilities……… Brad Mitchell Deloitte

• Getting There…. Rick Clark Deloitte

– Evolution vs. Revolution

– Managing Expectations and Value

– Critical Success Factors and Disruptions

NextGen Networks

Ahmed Abdelhalim

Foundry

Pillars of the New Data Center

Next Generation Data Center

Performance

• High-speed server

NICs

• High port density

• High-performance

switching & routing

• Scalable application

acceleration

• High speed MAN/WAN

connectivity

Virtualization

• Virtual server instances

• L2/L3 virtualized

network services

• Network-based server

abstraction

Convergence

• Intuitive Ethernet fabric

• 40-GE/100-GE

• End-to-end QoS

• Server & network

management tools

• Capacity planning tools

Efficiency

• Server consolidation

• Switch/router

consolidation

• Optimized power per

Gbps, MIPS, MFLOPS,

kTPS

Scaling Data Center Performance & Capacity

• Information access anywhere, anytime, from many devices

• Load on network & servers continues to grow– Enterprise data centers: ~35% YoY– Internet data centers: 50% - 100% YoY

• Need for large scale data storage– Consolidation into larger data centers

• Mainstream servers moving towards higher speed links– 1-GE to � 10-GE in 2008-2009

– 10-GE � 40-GE in 2010-2012

• Increased adoption of HPC techniques places higher burden on the network– Financial, commercial R&D, oil & gas,…

• High speed inter-data center connectivity needed for data mirroring and facilitating disaster recovery– Drives the popularity of metro/national/international high speed Ethernet-based services

2 Months1.5 Mbps

2 Days45 Mbps

1 Day100 Mbps

2 ½ Hours1 Gbps

15

Minutes10 Gbps

Time to Transmit

1 Tera-Byte of Data

High speed connectivity for data mirroring

Components of a Virtualized Data Center

Database

Servers

Compute

Nodes

NAS

Pool

SAN

Virtualized

Web/Application

Server Pool

Application

SwitchesSecurity

Devices

FC

IB/Ethernet

Service Devices• Servers, NAS, FWs,

application switches,

security devices

VRF Routers• Logical routing domains

• Deliver enhanced security,

regulatory compliance, SLA

assurance

Virtual LANs• Service Devices are

assigned to specific

VLANs

• A VLAN is associated

with Service Data Zones

Virtual Servers with Virtual IPs

• Each Virtual Server Instance

has a real IP

• Groups of Real IP

addresses are virtualized

with SLB VIPs

Virtualization Evolution Path

Database

Servers Compute

Nodes

Dedicated

Application

Servers NAS

SAN

NAS

Dedicated

Web Servers

Application

Switches

Security

Devices

Today

Database

ServersCompute

Nodes

Application

Virtual

Servers NAS

SAN

NAS

Virtual Web

Servers

Security

Devices

Virtualized Data Center

Database

Servers

Compute

Nodes

NAS

Pool

SAN

Virtualized

Web/Application

Server Pool

Security

Devices

FC

Agile Virtualized Data Center

Application

Switches

IB/Ethernet

Application

Switches

Convergence: A Critical Step in Data Center Evolution

Converging Server & Storage Networks

• Compelling benefits drive the move towards convergence– Simplified server connectivity and cable routing

– One network technology to manage lowers administration costs

– Reduced CapEx and sparing costs: common I/O cards, common routers/switches

– Higher data center availability due to reduction in server & network components

– Improved power and cooling efficiency

• Ethernet emerging as the fabric of choice for converging server and storage traffic

• Allows for leveraging the performance/price curve of Ethernet– Fibre Channel devices mostly 4 Gbps, 8 Gbps showing only this year

– Take advantage of upcoming higher-speed Ethernet (40-GE, 100-GE)

Convergence Approaches in the Data CenterConverging Server & Storage Networks

• Storage communication protocol impacts viability and deployment time frame

• Two schools of thought– NAS, iSCSI, & FCIP are viable options today

• Utilize reliable IP communication over existing Ethernet fabrics

– FCoE in 2-3 years – under standardization

• Requires new attributes from Ethernet fabric: congestion management, lower latency

• Requires compliant I/O cards and networking devices

Optimizing Power, Cooling & Space EfficiencyEliminating Roadblocks to Scalability

Problem• Power & cooling among the top

contributors to OpEx– Rising energy cost is a global trend

• Rack space becoming scarce

• All are potential limiting factors to data center scalability

Solution• Deploying power efficient servers and

networking devices is critical– Optimizing watts/Gbps, watts/MIPS

• Consolidation into high capacity switches, routers, and servers for higher efficiency gain

• Looking forward – 3 year horizon– Energy-Efficient Ethernet (EEE) – 802.3az– Continuously adapts link speed and

packet processing speed to actual load

Consolidate

&

Optimize

NextGen Servers

Darin Briskman

IBM

Internet Scale DatacentersA new “datacenter architecture” is emerging to support massive application growth. This trend, coupled with some key technology trends such as virtualization and autonomic-homogeneous server-ensembles, will lead to fundamental changes in traditional enterprise datacenters.

Massive scaling is driving radical thinking for managing systems.1

Virtualization is a powerful catalytic element to this story, enabling a breakthrough application development, delivery, and maintenance model. A new software delivery model, based on virtualized “Application Images” model, reinvents and applies concepts of interchangeable parts to the datacenter.

This will lead to a ‘datacenter architecture’ where classical hierarchical complexity management concepts will be harnessed. Homogeneous components will be pooled into ensembles with simple interfaces that will give the illusion of being a single system to the higher level managers.

2

As large, highly automated datacenters get traction, a new node design optimized for this environment will emerge. Blade Centers will evolve to Rack-Systems that are optimized for the datacenter power, cooling and floor space envelopes.

3

Massive Scale Drives Radical System Design

Massive Internet Scale Centers Search

Massive Email

eCommerce

Mobile Enterprise

Real World Aware

Open Data / Open Services

Enterprise Blue Gene Massive Internet Scale Systems

Admins / compute node 1:20 . . 1:50 1: 100,000 1: 1000

Heterogeneity High Low Low

Cost / node High Integrated Very low

Software Lic / node High Integrated LAMP, Open Source

Very large scale datacenters are growing. There are an estimated 200 datacenters with

25,000 nodes. The number of these is predicted to grow.

• Virtual resource relationships are defined and managed– Virtual-to-virtual and virtual-to-physical– Multiple views: dependencies, perf., …

• Virtual resources can be moved fromone physical resource to another– While active or inactive

• Virtual resources can span multiplephysical resources– Composable virtual servers – Virtual disks, tapes, and files– End-to-end virtual networks

Virtual Resource Management Manages virtual configurations spanning virtualizers & phys. res. pools

SMP ServersNetwork

Hardware

Virt. BladesVirt. Networks

Virt. BladesVirt. Networks

Virt. ServersVirt. NetworksVirt. Servers

Virt. NetworksVirt. Stg. ServersVirt. Disks/Files

Virt. Stg. ServersVirt. Disks/Files

Virt. RoutersVirt. NetworksVirt. Routers

Virt. Networks

Repository

Distributed file system stores virtual resource images, virtual and physical topologies, …

Repository

Distributed file system stores virtual resource images, virtual and physical topologies, …

Virt.Virt.

Storage Serversand Storage

Virt.Virt. Virt.Virt.

Physical Resources

Virtual Resources

Virtual Configurations

Resource Virtualizers (Hypervisors, service partitions, HMCs, ...)

Enterprise Management Software Provide automated policy-driven end-to-end workload mgmt. and provisioning

VirtualizationPlanning Tools

Blades

Virt. Virt....Virt. Virt.Virt. Virt....

User Interface

• Programmatic• Single console

• Virtual resources are insulated from underlyingphysical resources– ISA compatibility modes– Virtual I/O & dev. drivers– Emulation (partial or full)

• Virtual resources are generally within a singlephysical resource– One physical resourceyields many virtual ones

VirtualWeb

Server

VirtualWeb

Server

WebServer

VirtualWeb

Server

VirtualWeb

Server

WebServer

VirtualDatabase

Server

DatabaseServer

VirtualDatabase

Server

DatabaseServer

AppServer

VirtualApp

Server

AppServerApp

Server

VirtualApp

Server

AppServer

NextGen Storage

Dick Sullivan

EMC

NextGen Automation

Stelio D’Alo

HP

NGDC Architectures are More Complex

20 29 April 2008

Looking Ahead – IT OperationalChallenges Getting Worse

Automation in the NGDC

Value to the Business1. Reduces cost by automating repetitive, manual processes

2. Maximizes server and network to administrator ratios

3. Provides 80% to 90% improvement in operational efficiencies

4. Mitigates risk by driving automated change processes

5. Maximize service uptime and performance

6. Enable organizations to meet ongoing compliance requirements

7. Integrated end-to-end processes for incident, change and compliance management

8. Common view and single point of control for all infrastructure

Leveraging Automation in the Next Generation Data Center

NextGen Facilities

Brad Mitchell


Today’s Problems in the Data Center

1. Power and Cooling

2. Space Constraints

3. Electricity Costs

Electricity use for servers doubled in the 2000 to 2005 timeframe. US data center energy usage in 2005 was 45 Billion kWh which is an estimated annual spend of $2.7 Billion dollars. Half of this amount was estimated to be servers alone!!

Source: IDC – (2006)

IT Load Inefficiency

Processor 32%

Memory 14%

Drives 5%

Peripheral Slots 20%

Motherboard 10% Fans 4%

PSU 15% 90%Idle

10%Utilized

45%

IT Load

55%

Power, Cooling

& Lighting

Data Center Facility Server Processor

For every 100 Watts Supplied

14 Watts supplied to CPU

1.4 Watts used for computation

45 Watts supplied to IT equipment

Source: EPA Report to Congress on Server and Data Center Energy Efficiency, August 2007

Good Business Principles Drive Green IT

Green IT uses good business principles to reduce costs and improve service, while also

reducing an organization’s impact on the environment

• Green Strategy

• Infrastructure Optimization

• Data Center transformation

• Cost Reduction

• Green Sourcing & Procurement

• Capacity Management & Provisioning

• Green Audit & Due Diligence

• Asset Management

TECHNOLOGY

Generating significant environmental challenges, but offering new &

exciting solutions

BUSINESS

Expected to take the lead in combating climate change & also keep costs

down

REGULATIONS

Changes in regulations are creating new risks & new opportunities

ENVIRONMENT

Environmental impact of the IT industry rapidly being exposed

GREEN IT

• Increased efficiency reduces costs

• Cost savings are long term

• Reduced environmental impact

• Increased sustainability

• Improved management and control

• Increased flexibility and response

Cost Reduction Environmental Benefits Service Improvement

Modular Data Center Designs

400,000 SF land parcel(buildable area)

110,000 SF building

50,000 SF business ready @ 200 w/sq. ft

200W/SF

300

60W/SF

15,000 SF buildout #1



Meeti

ng

Ro

om

& N

etw

ork C

oo

ling

, Batte

ries, G

en

era

tor

More than 60% of pre-2005 data centers will be unable to handle increased computing demand, rendering data centers obsolete within 3 years! Source: Joint Interunity Group – AFCOM study, January, 2005

The Challenge• Constructing a data center that can be

certified by the US Building Council’s

LEED (Leadership in Energy and

Environmental Design) rating is difficult

• To qualify for a Leed rating, a data

center would have to be mixed use

construction – therefore, very few of

them qualify

Approach• Implement hot aisle/cold aisle data

center design principles

• Assess data center design against

Uptime Institute’s (SIEER) – Site

Infrastructure Energy Efficiency Ratio.

(Most data centers have a rating of 2.5

– for every 2.5 watts into the data

center, 1 watt is delivered to the IT

Load. Best case scenario is a ratio of

1.6.

NextGen Data CentersGetting There…

Rick Clark


NGDC: Getting There;Evolution vs. Revolution

Evolution

• Existing Data Centers

• Phased approach to:

– Consolidation & Convergence

– Flexible / standard space

– Efficiency / Going green

– Silo’s of Virtualization

– Automated point solutions

– Transition to ITIL & COBIT

– Org Alignment

Revolution

• New Data Centers

• Designed/Built to:

– Optimal footprint

– Modular expansion

– Green sustainability

– Full virtualization

– Full lifecycle automation

– ITIL / COBIT Compliant

– Highly productivity org

NGDC: Getting There;Managing Expectations & Value

• Set NGDC expectations early (Goals)

• Get support (Business and IT); it’s more than tech

• Establish sponsorship / steering

• Base line metrics and establish business case

• Build capabilities: – Virtualization (Including virtualization management, BC/DR, Security)

– Automation

– Power / Green Management

– Heat management

• Utilize Just-In-Time (JIT) changes; defer CAPex

• Measure often

• Strive for small wins / accomplishments

• Prepare to defend and resell your business case

• Communicate, communicate, communicate

NGDC: Getting There;CSF’s & Disruptions

Critical Success Factors• Measure success by minimizing disruption to the end users

• Executive buy-in

• Scenario planning (Options)

• Proactive risk management

• A simplified operating model

• Common methodology, standards and measurements to achieve consistency, re-usability, best practices and metric-based quality management

• Promote quality service: demonstrate ability to scale cost-effectively with superior time to market

Expect Disruptions• Technology based

– SAAS, IAAS, IDAAS

– Web 3.0

– ITIL 4.0

– IPv6

– Social Networks

• New Executive / Sponsors

• Mergers & Acquisitions

• Acts of God

• Financial meltdowns

– Internal

– External

Thank-You

Q&A