next gen idm webinar 271214
TRANSCRIPT
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Agenda
• ProofID Background
• Identity Landscape in UK Academia
• What is Social Identity Management?
• Social Identity Management use cases in Academia
• IDENTify Demonstration
• Q&A
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ProofID Background
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Background
• ProofID is a specialist provider of fully managed identity solutions
• Trading since 2008
• Based in Manchester
• Proven track record of delivery into Academia
• Significant technical expertise across multiple identity management technologies:
• Ping Identity
• NetIQ
• Forgerock
• Microsoft
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Customers
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GCloud
• All of ProofID’s products and services are now available through GCloud
• IDM Consultancy
• IDM Managed Service
• IDM Technical Support
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ProofID Acquisition of Salford Software
• ProofID acquired Salford Software Ltd. on 31st July 2014
• Leading provider of Identity Management to UK Academia
• £3m annual turnover
• Strong and growing managed service business
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ProofID Vision – Identity Management in Academia in 2014
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New
Wo
rld P
rob
lem
sOld
Wo
rld
Pro
ble
ms
Identity Management Challenges
Large User Populations
Student Experience
High User Churn Rate
Adoption of Cloud Services
Complex Operating
Environment
International-isation
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ExchangeStudent PortalLibrary System Virtual Learning
EnvironmentSecurity CardSystem
Student Records System Others System
Active Directory
ProofID Managed PingFederate Service
IDM System
HR System
Old World vs. New World Identity Management
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Next-generation Managed IDM Platform
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ProofID Fully Managed Next Generation
Identity Management Platform
PingFederateFederation and Single SignOn
midPointOpen Source User
Lifecycle Management
IDENTifySocial Identity Management
and identity proofing
On
-
Pre
mis
e
Ap
plia
nce
Ho
ste
d
Se
rvic
e
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What Is PingFederate?
• PingFederate® is a lightweight and powerful identity bridge that delivers a comprehensive identity management solution for federated access to applications using existing identity infrastructure.
• 80 pre-packaged integration kits
• Connect to any identity store and application, on-premises and in the cloud
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PingFederate Customers
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PingFederate Customers
Education
• University of Hull
• University of Pittsburgh
• Johns Hopkins University
• Academy of Art University
• NYU Stern School of Business
• EduTech
• UNC Kenan-Flagler Business School
Other
• Air France / KLM
• BMW
• PayPal
• Prudential
• Nokia
• Microsoft
• US Dept of HLS
• AstraZeneca
• Shell Oil
• Caterpillar
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What Is midPoint?
• midPoint is a next-generation, Open Source Identity Management platform
• Heritage from SunIDM – yet developed from the ground up
• User Lifecycle Management:• Provisioning
• Deprovisioning
• Workflows
• Highly flexible provisioning capabilities
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What Is IDENTify?
• Social Identity Management product
• Developed by ProofID
• Provides identity proofing mechanism to allow social identities to be used to access protected resources
• Integrated with PingFederate
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Next Generation Managed IDM Platform
User Lifecycle Management
Authentication
Single Sign On
Future
Authoritative Data Source
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Bring Your Own Identity
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What is BYOI?
• Bring Your Own Identity
• The ability to log into institutional IT services using an external identity
By 2020, 60% of all digital identities interacting with
enterprises will come from external identity providers
through a competitive marketplace, up from <10%
today
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BYOI – Student View
‘Born in the Cloud’
Convenient Frictionless
Internet experience
Not suitable for everyone…
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BYOI – Gartner View
‘IAM Must Adapt to Realize all the Benefits of Social Identity Integration’ – Ant Allan & Greg Kreizmann, September 2014
- IAM leaders are seeking to integrate social identity into registration and login workflows to reduce friction and improve the experience
- By 2018, 15% of organisations will allow access to sensitive data via social login, up from less than 2% today
- IAM leaders seeking to allow social access to sensitive data must provide appropriate trust elevation
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BYOI – Gartner View
Benefits of BYOI:
• Fewer passwords for users to manage
• Improved login experience
• Reduced helpdesk calls due to authentication failure
• More convenient and frictionless registration
• Improve customer profiling, intimacy and service
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BYOI for Academia
• Seamless delivery of IT services to ‘Born-in-the-cloud’ students
• Remove friction from processes
• Social channel for marketing
• Improve engagement retention throughout the student lifecycle
• Grow revenues
Median Alumni donations to UK Universities are
£1,000,000 p/a
Increase of 20% through enhanced engagement is equivalent to £200,000
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Social Identity Management in Academia
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What is Social Identity Management?
• Enabling users to login with social credentials
• Facebook, Twitter, LinkedIn
• Any social network supporting open standards (e.g. OAUTH/OpenIDConnect)
• Mapping social identity to institutional identity
• Tying multiple social identities together
• Provisioning and seamless access to resources via social identities based upon university role
• Identity proofing to provide assurance of social identities
• Fred’s Facebook account definitely belongs to Fred
• Recertification – restate assurance on a regular basis
• Fred’s Facebook account still definitely belongs to Fred
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Scenario 1 – Pre-applicant
School PupilInterested in the University
Seamless access to a taster course in VLE
Login via Facebook from University Website
Create record in CRM system
62% of internet users will abandon the
registration or login process (at least some
of the time)
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Scenario 2 – New Student
New student
Login to IDENTify from University Website
Complete identity proofing processAs part of registration process
Seamless access to alllearning resources
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Scenario 3 – Alumni
Student becomealumnus
Login to IDENTify from University Website
Remove access toLearning systems
Link additional social identities
Managed alumnus relationshipthrough CRM
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Demonstration