Newspaper Branding

Flags, Fonts, Colors and Folios

Branding is:

And….

And Even…

For Newspapers….

• Branding is creating a consistent look or design that is easily recognizable by your readers THROUGHOUT your publication.

This can be accomplished through:

• Fonts • Color• Flags • Folios

For Example:

Other Flags…

Things to Remember…

• As with the Blue and Gold, some aspect of your front page flag should be continued elsewhere to create consistency.

• Folios are an excellent place to play with typography

• Colors should be consistent! Dominant colors should be continued throughout publication as appropriate.

Award Winning Section Designs

Sources:

• http://monyellemingo.com/socialmedia/branded-url/

• http://www.designgreaterthan.com/blog/2009/01/starbucks-and-effective-branding.html

• http://branding20.wordpress.com/2007/05/07/brand-of-the-week-target/

• http://www.studentpress.org/nspa/contests.html