library branding: a case of mica keicevents.iitgn.ac.in/2019/clstl/wp-content/uploads/... · media...
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Shailesh Yagnik
MICA KEIC
MICA
Library Branding: A Case of MICA
KEIC
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Library Branding • The library is a social institution
• Libraries are interactive and social spaces that encourage people to meet, chat, read, learn and be inspired.
• The library proudly supports creativity, discovery and lifelong learning
• Branding: Name, symbol or design that identifies and differentiates a product or service from other products and service
– Product branding
– Place branding and place making• Nation, Region, City, Location
– Institutional Branding – IIT, IIM, CU, NLU, NIIT, IIS
– The library is an institution with the institution in the academic world
Source: Google for images
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Generic v/s Brand
• Generic Name
– Library
– E.g. IIT Library, University Library
• Brand Name
– Person
– E.g. Ravi Mathai Library, BhaiKaka Lib.
• Activity Based Brand Name
– E.g. Online Computer Library Centre
Source: Google for images
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Library Branding – A Case of MICA KEIC
3/14/2019
Name: Knowledge Exchange & Information Centre
Logo: Slogan: Always at Your Service
GREEN
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KEIC Guidelines to Maintain Brand 2019 -2025
1. Promote & support to Marketing, Communication and creativity in a design driven and digitally enabled world.
2. Be flexible and continuously learn, unlearn, and relearn
3. Communicate effectively with faculty, staff and patrons
4. Communicate effectively with all stakeholders and obtain the appropriate permissions for using copyrighted materials
5. Use all formats of information - physical and digital
6. Keeping more research based content
7. Obtain feedback from users to determine if content packages are complete
8. Use of mobile and social media
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KEIC Guidelines to Maintain Brand 2019 -2025
9. Use the latest hardware and software
10. More use of open access resources and open source software
11. Support scholarly communication
12. Effective use of the knowledge networks
13. Borrowing will be replaced by download onto readers, players, tablets or computers
14. Develop and retain the talented LIS professionals
15. Performance Improvement program
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KEIC Knowledge Park
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Corners in KEIC
Books that changed my Life
MICAS’s Recent Research Publications
Incredible Libraries
Recommended and Reserved BookWaiting for you to collect me!
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Visual Merchandising(Persuasion to use the resources)
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How Centre becomes part of their Users life
• 24 X 7 Physical Resources and Online– LAN – Wi-Fi – Remote Access
• Give them what they want• Take positively the views of the users• Facilitator in their Learning – education and
research• Help them to win the competition• Help them in Placement• Interact frequently with them• Wish them on their birthday
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Ambience Space Design Comfort
3/14/2019
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Text and Content are the King
I Love KEIC Campaign
Daksh Dhillon (PGP 2017-2019)I love Keic because of it's enabling
environment. Not only are you encouraged to
explore diverse areas, but you also get to
enjoy the company of curious and committed
people in the process which in turn is a great
motivating factor for self-growth.
Daksh Dhillon
Source: Google for image
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Enabler for a Key Stakeholder
KEIC is a great enabler in ensuring timelysupport to faculty for teaching material
KEIC supports faculty research byEnsuring availability of apt researchliterature
KEIC helps faculty maintain industryconnect by providing updated industry
Update and DatabasesFaculty’s View
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Website: Mirror of the Centre
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Interactive and user-friendly software interface
This is another MICA Brand created by us
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Data categories available
AgricultureTotal Agriculture and Fertilizer productionLivestock, Fertilizer, Crop area, Irrigated area
DemographicsPopulation, Literacy,
Assets and AmenitiesTelephone, mobile, scooter, car, kitchen, latrine, roomsShop, office, college, hospital, factory
Financial servicesNo. of bank offices, Bank accounts, Deposits, Credit,
Media Ownership Newspaper Circulations, TV, Internet, Radio
1 Times Now
2 DDB Mudra
3 BCG
4Mahindra & Mahindra
5 Mindshare
6 IIM-Ahmedabad
7 IIM-Bangalore
8 IIM-Calcutta
9 IIM-Kashipur
10 IIM-Udaipur
11 IIM-kozhikode
12 IIM-Indore
13 IIM Lucknow
14 IIM Raipur
15 EDII
16 Smyphony
17 IIM Nagpur
18 MICA
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Impact on Usage
Borrowing
Physical visits
Online
Source: Google for images
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Brand Value
• V = B/P (Benefits/Price)
• V = Perceived value or satisfaction
• B = Perceived benefits
• P = Price charged as library fees or membership fees
Source: Branding in a competitive market place by Rajat K. Baisya
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Learn to Manage
3/14/2019
“Always deliver more than expected” by Larry Page co-founder Google