Copyright Business Coaching for Osteopaths

BUSINESS COACHING FOR

OSTEOPATHSNewsletters & More 1

NEWSLETTERS – DO I HAVE TO?

Ditch costly paper, printing, envelopes

and stamps!

E-newsletters are virtually free!

Don’t assume they remember you!

Out of sight, out of mind...

IS THERE A PLACE FOR TRADITIONAL LETTERS?

Moving premises

Annual thank you for top 10%

Christmas wishes

Occasional Special offers

Encouraging previous Patients to come

back

GETTING STARTED

Set up e-newsletter account

Upload email database

Create branded template design

Use

http://html-color-codes.info/colors-from-i

mage

/ to find your branding colours

HOW OFTEN TO CONNECT?

Not every newsletter will be opened

20% open rate is considered good

Not just for current patients

A tool for creating trust

BUILDING TRUST New Patients need to know you exist!

5 – 27 touches before basic trust is reached

Fear of the unknown

They’re unsure

Vulnerability

When your Perfect Patient is ready to buy

they will come

Previous information will trigger them

WHAT’S THE PURPOSE OF NEWSLETTERS?

Educate and inform

Build your list of prospective, current

and past patients

They just might not need you yet

WEBSITE SIGN UP BOX Put this on every website page Google could send people to ANY of

your pages Use Magic Action Box for sign-ups Highly effective way of building your list

CREATE A ‘FREEBIE’ Exchange a useful e-book, report or tip

sheet in return for an email address Turn FAQs into an e-book What are your patients commonly

suffering with? Could you give nutritional advice or

treating sore muscles etc?

USE MY FREE E-BOOK AS A MODEL See how you can take that and create

something useful for your patients Call it Workout Do’s and Don’ts, 7 Tips

for a Healthier Lifestyle, 9 Ways To Keep Supple

REGULAR NEWSLETTERS Once they’re on your list keep in touch

regularly! On these systems you can create

newsletters and schedule them to go out whenever you like

You could write, upload and schedule 6 months or a year’s worth!

KEEP IT SIMPLE Less is more Keep it short and simple Continue to inform and educate Highlight key phrases Use 2 or 3 sections Break up areas with borders, lines,

headings

CREATE TRAFFIC TO YOUR WEBSITE Always add links back to your website Good for Google rankings Visitors are more likely to look around

and book! Make sure contact details are on every

page

USE BLOGS TO YOUR ADVANTAGE

Publish regular blogs to your website

Be consistent!

Blogs can be as small as 300-500

Keep it short, snappy and fascinating

Updates on the team eg Becky’s baby,

Margot’s 50th birthday, Revamped Clinic

USE SPORT AND HEALTH TOPICS Write about your sporting achievements

Why you should throw your nutribullet away!

Sponsored or supported a local event?

Promote a non-controversial cause

Interesting case studies

Check-ups or tune-ups

Ergonomics

Correct posture

Shoes

MORE TOPICS

Stretches

Warm up/cool down

‘A Day In The Life Of X’

Fibromyalgia

Unsettled baby

The Pot Bellied Pig!