Copyright Business Coaching for Osteopaths
BUSINESS COACHING FOR
OSTEOPATHSNewsletters & More 1
NEWSLETTERS – DO I HAVE TO?
Ditch costly paper, printing, envelopes
and stamps!
E-newsletters are virtually free!
Don’t assume they remember you!
Out of sight, out of mind...
IS THERE A PLACE FOR TRADITIONAL LETTERS?
Moving premises
Annual thank you for top 10%
Christmas wishes
Occasional Special offers
Encouraging previous Patients to come
back
GETTING STARTED
Set up e-newsletter account
Upload email database
Create branded template design
Use
http://html-color-codes.info/colors-from-i
mage
/ to find your branding colours
HOW OFTEN TO CONNECT?
Not every newsletter will be opened
20% open rate is considered good
Not just for current patients
A tool for creating trust
BUILDING TRUST New Patients need to know you exist!
5 – 27 touches before basic trust is reached
Fear of the unknown
They’re unsure
Vulnerability
When your Perfect Patient is ready to buy
they will come
Previous information will trigger them
WHAT’S THE PURPOSE OF NEWSLETTERS?
Educate and inform
Build your list of prospective, current
and past patients
They just might not need you yet
WEBSITE SIGN UP BOX Put this on every website page Google could send people to ANY of
your pages Use Magic Action Box for sign-ups Highly effective way of building your list
CREATE A ‘FREEBIE’ Exchange a useful e-book, report or tip
sheet in return for an email address Turn FAQs into an e-book What are your patients commonly
suffering with? Could you give nutritional advice or
treating sore muscles etc?
USE MY FREE E-BOOK AS A MODEL See how you can take that and create
something useful for your patients Call it Workout Do’s and Don’ts, 7 Tips
for a Healthier Lifestyle, 9 Ways To Keep Supple
REGULAR NEWSLETTERS Once they’re on your list keep in touch
regularly! On these systems you can create
newsletters and schedule them to go out whenever you like
You could write, upload and schedule 6 months or a year’s worth!
KEEP IT SIMPLE Less is more Keep it short and simple Continue to inform and educate Highlight key phrases Use 2 or 3 sections Break up areas with borders, lines,
headings
CREATE TRAFFIC TO YOUR WEBSITE Always add links back to your website Good for Google rankings Visitors are more likely to look around
and book! Make sure contact details are on every
page
USE BLOGS TO YOUR ADVANTAGE
Publish regular blogs to your website
Be consistent!
Blogs can be as small as 300-500
Keep it short, snappy and fascinating
Updates on the team eg Becky’s baby,
Margot’s 50th birthday, Revamped Clinic
USE SPORT AND HEALTH TOPICS Write about your sporting achievements
Why you should throw your nutribullet away!
Sponsored or supported a local event?
Promote a non-controversial cause
Interesting case studies
Check-ups or tune-ups
Ergonomics
Correct posture
Shoes
MORE TOPICS
Stretches
Warm up/cool down
‘A Day In The Life Of X’
Fibromyalgia
Unsettled baby
The Pot Bellied Pig!