NEWSLETTEROCTOBER 2012

INTERNATIONAL NETWORK ITALY

Grazia onKINDLE FIREGrazia is increasingly interconnected and close to its readers. In fact now the magazine is also available on Kindle Fire and Kindle Fire HD, the new tablets that Amazon recently launched in Italy. Through the Amazon for Androidnapp shop users can download their new digital copy of Grazia every Friday and take it with them everywhere.The Amazon tablet is just the latest in the range of devices on which Grazia can be read. All that’s left to do is browse through your first copy on Kindle Fire!

On the occasion of the first numbers of Grazia’s relaunch, the magazine joined forces with Lancôme, the upmarket beauty brand. Two weeks after its relaunch, Grazia is once again in newsagents’ with an exclusive gift, a special size of Hypnose Star mascara by Lancôme. This is an interesting product for readers and a major alliance in publicity terms, supported by the publisher through a special price for the newsagent.

GRAZIA-HYPNOSE STAR

INTERNATIONAL NETWORK GRAZIA.IT

Grazia.it was the media partner of the special event organized by Hoss Intropia in its store in Rome. The stars of the evening were must-have articles from the Hoss Intropia Fall/Winter 2013 collection, interpreted with great versatility for day and night. After the fashion show, customers had a chance to shop (with a 20% discount), try on the looks appearing on the catwalk, and receive advice from Grazia.it Fashion Editor and Alessandro Airò, blogger of The Little Snob Thing, on how to personalize and reinterpret the looks.

The desirable box of cosmetics has just turned one, so Grazia.it and GlossyBox wanted to celebrate the event with a special contest. Each day, between October 10 and 20, Grazia.it and GlossyBox offered all readers and registered users the chance to win 20 GlossyBox makeup brushes or one three-month subscription to receive each month a box containing 5 samples of beauty products. The contest took place on the Shop IT machine, in complete Grazia.it style.

CLICK THE LINK BELOW: http://www.grazia.it/moda/party-eventi/hoss-intropia-abiti-cappotti-trench-autunno-inverno-2013-evento-negozio-roma

HAppy bIRTHDAy GLOSSYBOx!

Special event@Hoss Intropia

NEW Liu JO WiTH GRAziA Liu Jo organized an exclusive event in Verona for the reopening of its completely remodeled boutique on Via Mazzini. Grazia.it, the special partner of the event, sent its IT blogger Elena Schiavon who gave live reports from the party and sent pictures and tweets to her numerous fans on social networks. During the inaugural party, its many guests could admire the brand new collection for Fall/Winter 2012.

CLICK THE LINK BELOW: http://www.grazia.it/moda/party-eventi/liu-jo-abbigliamento-autunno-inverno-2012-boutique-verona-opening-elena-schiavon

INTERNATIONAL NETWORK FRANCE

Grazia France was a media partner for the Nuit blanche in paris held on October 6th at the Musée des Archives Nationales. The theme of this Nuit blanche was soap bubbles. Two Grazia Girls gave participants copies of the magazine and a delightful boîte à mode Grazia branded.

50 SHADESOF Grazia

This month, Grazia supported the advertising campaign of Ioma, the pioneering French brand devoted to skincare science, and launched a competition. Readers were invited to say – through the pages of the magazine or the grazia.fr website – what’s the most radical-chic compliment they’ve ever been made. Three fantastic prizes to be won: a weekend in London, one in Paris or a supply of Ioma products.Grazia and Ioma’s cooperation was also promoted through a banner on the Grazia website and a Ioma video.

Fifty Shades of Grey was published in France on October 17 and Grazia exclusively published the book’s first chapter a week before it hit the bookshops. The troubled relationship between Anastasia Steele and the mysterious Mr Grey that has caught the imagination of over 50 million readers worldwide was featured not only in the first-chapter preview but also in the “Fifty Shades of Grey from A to Z” section with an in-depth exploration of the story’s locations and keywords. Grazia France certainly could not pass on the chance to talk to its readers about the publishing phenomenon of the year!

BUBBLE YOUR LIFE

GRAZIA LOvES iOmA

INTERNATIONAL NETWORK UK

REAdERS EvENT WiTH SwarowSkiGrazia has teamed up with Swarovski to offer readers the chance to attend an exclusive party celebrating the new James Bond film Skyfall. Jewelry designer Stephen Webster created a stunning collection inspired by the movie, and many glamorous Bond Girls featured over the years were there. The event has been held at the Swarovski store on Regent Street in London. At the event, guests could have a manicure by OPI and received goodie bags. There were complimentary champagne and canapés and, of course, a 15% discount on the Swarovski collection. As there was very limited space, only the first 100 responses received tickets.

EASY CHiC MONTHGrazia offered readers 4 full weeks of great discounts. It all started at the beginning of October with Office, Gap and Warehouse products, and now, in the last week of the month, 25% off Kurt Geiger products. Grazia encourage retailers to push the discount via in-store promotions and the use of social media.@ SCHOOL

WiTH GRAziAGrazia UK is holding three master classes as part of its brand new School of Grazia. The aim is to give readers access to fashion industry experts, from bloggers to designers. Grazia gathered together three of its favorite female bloggers - Laetitia of Mademoiselle Robot, Stella of Stella’s Wardrobe, and Reem of Five Five Fabulous – so they could give advice in the first Grazia Blogging Master Class. Grazia Editor-At-Large, Angela Buttolph, hosted the event at the Apple Store on Regent Street and nearly 100 people attended: a fabulous turn out! Two more events are scheduled: the next event is a Master Class on street style and photography with Grazia Style Hunter Hannah Almassi, followed by a final class on video blogging.

REAdERS EvENT WiTH SwarowSki

INTERNATIONAL NETWORK RUSSIA

Grazia has opened its first pop-up store in Tsvetnoy. Readers had a great opportunity to buy one-of-a-kind clothes hot off the runway, suits and velvet evening dresses. A unique chance for fashion followers. The store was organised and set up with the support of TrendsBrands.ru internet shop. Visitors received free copies of Grazia magazine and Grazia-branded merchandising: lollipops, badges and delicious fairy cakes. Also, every customer who made a purchase in the pop-up store received a Make Up For Ever kit.

GRAZIA POP-STORE

Grazia joined the Volvo Fashion Week, in Moscow, distributing a special gift: big, bright candies with the GRAZIA logo. Two candy girls handed out the appealing lollipops and gave away Grazia-branded sunglasses in various shapes: stars, hearts, kitty eyes and so on. A GRAZIA fashion photographer took pictures of guests as they received presents near giant candies. A few days later, the participants could download their photo from graziamagazine.ru!

CANdY mOOd AT VOlVO FAsHION WeeK

Aliona Peneva, (Grazia Editor-in-chief)

“YOuNG dESiGNER’S

COmPETiTiON” -

fiNAL SHOW!At last the wait is over! The final stage

of the young Designer competition

was held on October 26th during

the Volvo Fashion Week in Moscow.

The fifteen finalists’ outfits were

modelled on the runway; they drew

inspiration from shapes and patterns

typical of the 1960s, such as velvet.

The jury named the winner, who

will be given the opportunity of

presenting her/his entire collection

at next year’s Volvo Fashion Week.

Moreover his/her suit and velvet

dress will be featured, in all sizes, in

the Trendsbrands.ru online store. The

name of the winner coming soon!

INTERNATIONAL NETWORK CHINA

GraZia Beauty VoiceThe Grazia beauty Voice 2012 contest was given a fabulous launch on the Grazia website. Twelve top makeup specialists were invited to make recommendations and an online survey was held to discover the top makeup products voted by readers.

To promote the magazine, Grazia China launched a new, amazing outdoor campaign in Mid HuaiHai Road, that today is synonymous of what is trendy, elegant and fashionable in shanghai. From september 1st to the end of October.

New outdoor advertising on HUAIHAI Road

INTERNATIONAL NETWORK SOUTH AFRICA

The Great Grazia TREASURE HUNT! Grazia South Africa launched am amazing trasure hunt only for its readers. The prize was what readers has already deemed to be their ultimate wear-antwhere designer bag - a Louis Vuitton Neverfull. Grazia ran the competition over four consecutive issues and, each week, readers were given a clue to find thet specific issue. Once the found the image, they had to snap and pic and send it in. Addition clues on graziadaily.co.za.

Grazia South Africa hosted its first reader event. The wine flowed at Joburg restaurant, Europa, as Grazia South Africa Editor in chief, Danielle Weakley, joined Fashion Director Kirsty Stoltz and Beauty editor Malaika Alf to talk summer fashion and beauty trends. The team dished up loads of tips and tricks and plenty of shopping buys while the readers dined on what else but an Italian feast?

SPECiALREAdER EvENT

1st LOCAL CELEB on cover! Grazia South Africa celebrated its first local celeb on cover at a scorching hot restaurant in Rosebank, Joburg. The celebrities, TV crews and style bloggers joined Grazia staff and reader winners to sip on minty mojitos and perfectly pink cosmopolitans– with delicious sushi, salt and pepper calamari and spring rolls to snack on. The highlight of the evening was surely when the cover star arrived, clad in a bespoke embellished halter-neck frock with the designer, Asanda Mdyibi, as her date. She signed covers, took interviews and happily posed for photos with fans who were passing by.

INTERNATIONAL NETWORK GERMANY

GRAZIA ❤ IKEA IKEA chose Grazia to support its advertising campaign that aims to affirm its closer ties with fashion and lifestyle. For this purpose, Grazia prepared an advertorial that will be published once a month starting in October. The first appeared in Issue 41/2012 and was called “Live your Style: Interior-theme – Street Style”.

ReADeRs CONTesT WITH SYLEBOP

GRAZIA Germany offered its readers the chance to win a 4,000 Euro gift certificate for stylebop.com, one of the world’s leading luxury fashion e-tailers. All readers had to play a memory game on grazia-magazin.de and then enter their personal data. The winner was invited to GRAZIA, where she was able to cash in her gift certificate and choose her new wardrobe with the help of the GRAZIA fashion team. The contest was promoted on all GRAZIA channels (print, online, Facebook).

INTERNATIONAL NETWORK HOLLAND

Grazia coupons in collaboration with

L’ORÉALFollowing the great success of the first Coupon booklet, that increased newsstand sales by 10%, Grazia Holland decided to repeat the project which was based on a theme this time: it was all about hair!The hair booklet, which was co-produced with l’Oréal professionel, contained information about color treatments as well as 63 coupons that could be redeemed with professional l’Oréal hairdressers!

INTERNATIONAL NETWORK MIDDLE EAST

This October, Grazia Middle east produced its second perfect

bound issue for 2012: the bIG fashion issue that covered

absolutely everything about shopping and style. Focusing on local

style, Grazia took a peek inside the most coveted wardrobes in

the UAe, asked local fashion personalities to share their tips and

secrets about this season’s trends, and compiled the perfect guide

on how to make the most of them. When Grazia goes big, it also

goes all out on accessories too, so it rounded up all the most

desirable pieces out there.

GRAZIA GOes BIG!

Together with Australian celebrity & former Miss Universe, Jen Hawkins, Grazia hosted an exclusive cocktail soiree at the stunning & newly renovated park Hyatt Hotel. Advertising clients mixed with celebrities and sipped on champagne as they were serenaded by Australian musician, Guy sebastian.Grazia erected a branded media wall, for celebrities to be photographed against, as well as two large blown up images from in mag shoots. There was significant press and PR after the event and the party was reported in major sydney newspapers.

GRAzIA & JLH EvENT

INTERNATIONAL NETWORK AUSTRALIA

The collaboration between Grazia and Target continues with success!Grazia launched the 4th Target collection in Target stores Australia wide. All pieces were designed to be on trend pieces for the new season at affordable prices. The Target collections have been a successful brand extension for Grazia Australia and have also helped to increase revenues. The collection was strongly supported in mag (through editorial and a competition), as well as through social media and online. Grazia is planning to launch future collections at Target, promoting them both in store and on their website. Readers had the chance to win the collection, emailing Grazia team and describing in 25 words or less which Grazia Hot Options for Target piece is their favourite and why.

Forth TARGET collection by Grazia

INTERNATIONAL NETWORK SERBIA

Grazia BiGGeSt SHoPPiNG FeStiVaL... ever!!!This Grazia Shopping Night will certainly be remembered for the greatest participation of shopping malls and mall tenants ever, visits and the number of various initiatives and surprises prepared for the visitors. This was the first time that the shopping night event was held in one outlet centre. Discount offers included an additional 30% off store prices. Special discounts

in shops of the world’s most famous brands were sufficiently attractive for visitors to come from all over Serbia. Apart from good shopping, visitors enjoyed a mini-concert contest, Discover Your Inner Diva inspired by Jennifer Lopez and organized by L’Oréal and GRAZIA magazine. The official Grazia Shopping Night perfume was Hugo Boss Nuit Pour Femme, which was presented by Grazia girls events where all visitors enjoyed different scent surprises.SEPHORA made a real women’s corner in the heart of the city. This place was a must for all women who enjoy makeup. A positive and funny atmosphere, plus a female makeup expert; each girl’s look was recorded by a Grazia photographer.

New GRAZIA MeN that will rejoice chic men who likes modern women. brad pitt on the cover page speaks about his sex simbol status despite his age as the new face of Chanel No. 5!

GraziaMEN

INTERNATIONAL NETWORK BOSNIA

The big night of SMALL pRIcES! GRAZIA bosnia-Herzegovina organized its first “GRAZIA sHOppING NIGHT”, held in sarajevo’s central pedestrian zone. The “big night of small prices” has celebrated in the stores of many famous brands such as AlDO, MANGO, MARlbORO ClAssICs, UNITeD COlORs OF beNeTON, HAppeNING and many others with shops in the capital of bosnia-Herzegovina.

INTERNATIONAL NETWORK MACEDONIA

Grazia Macedonia was the media sponsor of the 6th season of Fashion Weekend in skopje.In the Audi-porsche showroom, where the runways were held, GRAZIA had its own stand and a Grazia girls gave free copies of Macedonian GRAZIA to the VIp guests. The fashion shows were held in two stages - October 8th-14th and October 26th-28th - and featured formal gowns, wedding dresses, sportswear and many unusual creations and combinations. The runways showcased the work of many top Macedonian designers such as Tanja Kokev, Antonia Ristovska, elena luka, Rosica Mrshikj, as well as other many young and promising designers who are on the threshold of their fashion career.

FASHION WEEKEND with GRAZIA

INTERNATIONAL NETWORK THAILAND1-Vaksorn Lohtong (Executive Director) with one guest; 2-first two from left: varitta Phatanarajta (Publisher), Pimonrachada indrapana (Editor-in- chief); second from right: vaksorn Lohtong3-Pimonrachada indrapana (in the middle) with some participants

Grazia Thailand organized a cozy media lunch at Hotel Muse to celebrate its 3rd anniversary with media agencies and major clients. The event was held in 2 sessions, with 60 guests per session. The main agenda was to build a strong relationship with business partners, to give them an update about Grazia Thailand, to get feedback about the magazine, to thank existing clients, and to give prospective clients a chance to become more familiar with Grazia. The simple, easy session included a short speech from the Grazia Thailand team and Grazia brand presentation. Surprises included a special guest singer who entertained the guests and a surprise lucky drawing for great prizes, including a Jimmy Choo bag, a Ferragamo bag, Gucci sunglasses, Tod’s shoes, hotel vouchers, and much more. Grazia Thailand received good feedback from all the guests and everyone was happy to go home with a great gift from Grazia.

GRAzIA MEdIA LuNcH

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2

3

In association with Grazia, F Lounge, Diner Bar, one of the most fashionable space in Mumbai, launched the city’s first ever innovative concept-celebrity “F In Focus”! The launch event was focused on leading fashion designer Narendra Kumar Ahmed’s couture bridal collection, showcased at the recent India Bridal Fashion Week inspired by ballet. The celebrity wall, which displayed sketches of his work, was unveiled by him and model Evelyn Sharma. The guests were seen congratulating him and leaving their good wishes on the wall and Narendr F In Focus has been established as a monthly property to praise and celebrate the achievements of established and upcoming talent from the field of ‘Fashion’ Art and Lifestyle. The concept highlights a fashion designer, model, photographer, choreographer or stylist, artist. The party was an elegant soirée of glamour, fashion and food.

GRAziA LAuNCHES NEW fASHiON SPACES

INTERNATIONAL NETWORK INDIA

In cooperation with H&M and UNICeF, in this special fashion issue Grazia featured an exclusive childrenswear fashion shoot. The magazine took part in the initiative, whose main purpose is to collect money for children in India and bangladesh by selling clothes from the H&M All for Children label.

All for CHILDREN

cOSMETIc REVOLuTION FOR GRAzIA REAdERS! even more beauty products will be given away through Grazia magazine this year. No longer just samples, but full-

size products given with the magazine at

Grazia’s usual price. In October all readers

enjoyed receiving a Decleor moisturising

cream and the November issue will include a Clinique lipstick.

INTERNATIONAL NETWORK BULGARIA

INTERNATIONAL NETWORK INDONESIA

TRESemmé, the trusted hair products for the international fashion weeks, arrived in Indonesia and integrated creative campaign with Grazia, which featured the products in Beauty Bulletin. Readers could win the exclusive hampers from TRESemmé via online quiz, and 2 out of 10 winners (who also must have submitted their pictures) will be featured in December issue after they use the products. The response for the online quiz was great. A lot of readers joined!

HAiR CARE WiTH GRAziA& TRESEmmé IT’S ALL

ABOuT MuSIc!!!Grazia was the media partner for the concert of 4Minute,

one of top girl bands of K-pop, which performed in Jakarta

on the last day of October at Mata elang International

stadium. For the occasion, Grazia gave away 6 tickets to

readers through a social media quiz and also provided

exclusive coverage of the girl band.

Through a social media quiz, Grazia also gave away 8 tickets

to readers for the legendary band Chicago, which appeared

at the Jakarta Convention Center at the end of October.

Many hits were played, including the nostalgic “If You Leave

Me Now”, “Hard Habit to Break”, and “You’re an Inspiration”.

Running is one of the coolest sports today in Indonesia, and it has been getting quite a lot of attention from Grazia readers. Grazia magazine participated in the “Mandiri Run for Nation” running event that combined sports, fun, and festivities. Celebrities who love to run also joined the event, which included other enjoyable activities ranging from musical performances by top artists to a celebrity sports match.

mEdiA PARTNER fOR mANdiRi RuN fOR NATiON