Download - News channels and Social Media
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News channels and Social Media
Presented at the Youth Marketing Summit in Mumbai on 13th February 2014
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Social Media
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Social media in India
93 MillionFacebook users
55 MillionYoutube users
33 millionTwitter users
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Key Numbers
126 million homesTV reach
329 millionPrint reach
93 Million Social Media Reach
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India’s Daily Readership of Online News and Information Jumps
34 % in the Past Year
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45 Million
Unique Visitors consumed News content online in India
Source : Comscore
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News channels and Social
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4 million fans- ABP News - ABP Majha - ABP Ananda
• News updates• Traffic to website• User engagement
http://www.facebook.com/abpnews , http://www.facebook.com/abpmajha, http://www.facebook.com/abpananda
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- Live News Updates- User engagement- Contests
www.twitter.com/abpnewstv
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• Official Channel Partner• Real time news videos
www.youtube.com/abpnewstv, www.youtube.com/abpmajhatv, www.youtube.com/abpanandatv
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Case studies
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Live Cam -Anna Hazare FastingThis activity was done with YouTube. This was live for 10 days through YouTube.
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Missing in Uttarakhand
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• A registration page was created on Google Docs
• It started trending on social media with people sharing and giving us positive reviews for our initiative.
8,000+ Responses
6,000+ People called over phone
1000+ Confirmed found
Missing in Uttarakhand uttarakhand.abpnews.in
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• 2.5 Million Video ViewsPradhanmantri YT Show
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#Pradhanmantri• Trended for more than 56 Hours over 25 Weeks• Total 1.2 Million post mentions
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Newsroom Integration
6 PM Debates(Social and Website Comments)
• Polls
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Newsroom on Social
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Metrics - Number vs Engagement