news and social media monitoring to assess the impact of science communication
Post on 21-Oct-2014
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Presentation at the 2013 AAAS Annual Meeting (www.aaas.org/meetings/2013); as part of a panel on "New Tools to Engage Publics and Assess the Impact of Science Communication", organized by David Herring from NOAA's Climate Program Office.TRANSCRIPT
News and Social Media Monitoring To Assess the Impact of Science CommunicationProf. Arno Scharl, Department of New Media Technologywww.ecoresearch.net | www.modul.ac.at/nmt | www.weblyzard.com
• Identify major topics associated with climate change by different stakeholder groups:environmental organizations, news media, companies (Fortune 1000), blogs, social media like Twitter, Facebook, YouTube and Google+
• Compute attention and sentiment (positive vs. negative) towards these climate-related topics
• Visualize semantic and geographic trends by stakeholder group, and investigate the drivers and impacts of these trends
• Build capacity to generate and deliver effective strategies for communicating climate change
• Create shared meaning; improve understandingof how others perceive climate change
Media Watch | Aims and Goals
Tag Cloud on ‘Climate Change’
News Media Social Media Fortune 1000
