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N e w Y o r k S i l i c o n A l l e y  

W e e k l y N e w s l e t t e r

ISSUE 20 JANUARY 2012

Oh what a week it's been!

A few of us NYSA organizers attended the Emergency NY Tech Meetup this past

Wednesday. The meetup was held in protest to PIPA and SOPA legislation currently

being debated in DC. If you were part of the 1,500 - 2,000 attendees, I'm sure you'll

agree a lot of valid points were made and the rally was handled in a respectful

manner, which was great to see and experience.

More information on PIPA and SOPA can be found at  americancensorship.org. Tofind out where our members of Congress stand, 'yay' or 'nay', check out SOPA

Opera. If you're in the NJ area (or are up for a PATH ride) do take part in today's

Rally Against PIPA at 1pm. The NYSA listserv is open, so do share your experiences

with the rest of us!

Additionally, we are happy to announce Taap.it as a recurring event sponsor, along

with the Seidenberg School of CSIS at Pace University.

Look forward to seeing you next Tuesday for Tech Startup Night. Just an FYI - when

you arrive, you'll be greeted by the smell of freshly baked goods (there's a bakery

on the same floor). See you then.

Have a relaxing and productive weekend.

Cheers,

Luisa

New York Silicon Alley Group

@techmeetupsNYSA 

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N e w Y o r k S i l i c o n A l l e y  

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E V E N T S

New York Silicon Alley – Techmeetups Startup Night: Social Enterprises 

January 24, 2012 6:30 PMTaap.It, 335 W 35

thStreet, 7

thFloor, New York, NY 10001

[ RSVP HERE ]

New York Silicon Alley February Meetup – BeMyApp Mobile App Olympics 2012 

February 24-26, 2012 6:00 PM

Seidenberg School of CSIS (Pace University)

163 William Street, 2nd & 3rd Floor, New York, NY

[ RSVP HERE ]

23-Jan: The SoHo Loft Capital Creation and Crowdfunding Conference 

23-Jan: Entrepreneurs Roundtable 43 

23-Jan: Introduction to Developing Entrepreneurial Ideas 

23-Jan: Introduction to Scenario Planning 

23-Jan: Digital Media MBA January '12 Happy Hour 

23-Jan: Under30CEO Demo/Pitches: The Tough Question Competition 

23-Jan: Introduction to SEO 

23-Jan: The Art of the Cold Call 

23-Jan: Digital Book World 

24-Jan: Business Model Workshop 

24-Jan: Linking US Investors to Global Innovation (New York) 

24-Jan: Getting to the Core: Solving Real Problems in Digital 

24-Jan: Cultivating an Online Community for Your Brand 

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N e w Y o r k S i l i c o n A l l e y  

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25-Jan: Viral Video 101 

25-Jan: WiW Educational Series Pt III "How to be a Hiring Superstar" sponsored by

inSparq 

25-Jan: NYCVC Jan 2012 VC/Entrepreneur Mixer 

25-Jan: Twitter Bootstrap 

26-Jan: “I’m Listening…”: How To Communicate with Investors 

26-Jan: Apps Unlocked 

26-Jan: New York City Pitch Bootcamp - from the Founder Institute 

26-Jan: WAM: Ways of Leading 

26-Jan: Art Hack Day 

26-Jan: Mobile Healthcare Communications 2012: Case Studies & Roundtables 

27-Jan: Making Hiring a Strength of Your Company 

27-Jan: Startup Matchmaking: Branding Lessons from Guy Richards of Abiah 

27-Jan: Let's Keep It Classy: The Prelude of Elegance 2012 

28-Jan: Reboot Workshop 

28-Jan: Fundraising Pitch Coaching Workshop 

28-Jan: Introduction to Game Design 

28-Jan: Tech@NYU DemoDays: January 2012 

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N e w Y o r k S i l i c o n A l l e y  

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I N T H E N E W S

NYSA’s first event kicked off successfully  – January 19, 2012 

TechMeetups meetup group in New York also known as ‘New York Silicon Alley’ orNYSA’s first event kicked off successfully with an amazing line up of two all-star

social media industry debaters, 3 innovative start-up presenters, and of course the

dedication of our fantastic NYSA planning committee. Over 40 attendees showed up

on Tuesday, 13th Dec 2012 to support NYSA and get a taste of our amazing beer

selection.

Apple Navigates China Maze  – January 18, 2012

Apple Inc. is increasingly finding itself pinched between the promise and perils of doing business in China. That challenge was thrown into sharp relief by a pair of 

developments Friday. Under pressure from activists in the U.S. and abroad, the

company released a 27-page report detailing working conditions throughout its

supply chain, which sprawls throughout Asia, but especially China.

Kirsten Gillibrand On New York’s ‘New Digital Future’  – January 18, 2012

At the ABNY breakfast this morning, Senator Kirsten Gillibrand said growing New

York’s technology sector is key  to improving the state’s economy. She said she

hopes to help high tech companies flourish in New York by pursuing new legislation,

investment and tax credits, and by supporting the push for an NYU and Polytech

applied sciences campus in Brooklyn.

White House Says It Opposes Parts of Two Antipiracy Bills  – January 17, 2012

The Obama administration said Saturday that it strongly opposed central elements

of two Congressional efforts to enforce copyrights on the Internet, all but killing thecurrent versions of legislation that has divided both political parties and pitted

Hollywood against Silicon Valley.

New York rising: Brooklyn gets its first VC fund  – January 17, 2012

With all the momentum around New York’s burgeoning tech scene, the focus has

been on Manhattan and various startups taking off there. But Charlie O’Donnell, a

principal at First Round Capital, thinks Brooklyn is increasingly where the action is,

and he’s launching the first Brooklyn-based venture capital fund to help kick-startcompanies on the other side of the Brooklyn Bridge.

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N e w Y o r k S i l i c o n A l l e y  

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Hello VentureBeat: I’m your new sleuth 

in Silicon Alley, serving up scoops with your morning coffee  – January 16, 2012

I didn’t know much about the Silicon Alley scene until the day I stumbled into NYC

Resistor, a hacker collective in Brooklyn. That was about three years ago. The air

smelled like burning metal and people were talking about laser cutters and 3D

printers and robots that dispensed drinks. It was a little slice of geek heaven, I

thought, and maybe a good focus for my career as a journalist.

Can New York City ever be the next Silicon Valley?  – January 16, 2012

For years now different cities not only in the U.S. but across the world have hoped

to become the next Silicon Valley but none of them have slightly come close to

compete against the Tech Capital of the world.

Collaborative Consumption Reaches the Garage  – January 14, 2012

That Dodge Nitro sure looks like a sweet ride. Parked in an alley near Boston’s

Symphony Hall, it’s just waiting to be boosted. My accomplice and I pull our winter

caps low and sidle up to the white SUV. I pull out an electronic card, pass it along

the windshield, and hear a reassuring click as the door locks release. We quickly

duck into the seats, find the hidden ignition key, and start it up. No alarms. I step

lightly on the gas and we pull away.

JWT Creative Hires Represent Needed Sizzle  – January 14, 2012

With the appointment of new creative leaders from Crispin Porter + Bogusky and

Goodby, Silverstein & Partners, JWT CEO Bob Jeffrey seems to be trying to regain

the star power he lost when Ty Montague left in 2010.

Here’s Where I See Tech Going In 2012  – January 13, 2012

2011 was a watershed year for technology throughout the world (see my post),with technology enabling collaborative consumption, mobile marketing,

empowered individuals, social commerce and disruption in the education sector.

2012 is poised to be even more exciting. What’s in store? 

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N e w Y o r k S i l i c o n A l l e y  

W e e k l y N e w s l e t t e r

J O B S

Technical Co-Founder/CTO @ CarbonUnity (Part-Time) [Anywhere]

The requirement for this role is to ensure the successful execution of the businessmission through development and deployment of its web presence. This requires

supporting the management team envisioning the service offerings as a web-based

business, leading implementation of web applications, and planning for risk and

growth.

Senior Ruby Developer @ Shutl (Full-Time) [London]

Shutl is looking for a Senior Ruby Developer and Agile Evangelist to join our exciting

London based tech startup. This is a tremendous opportunity to join a highprofile/growth venture backed business with an awesome team that is making

some major waves. The right candidate will join Shutl’s engineering team based in

Shoreditch, and will be instrumental in architecting, designing, building, and scaling

the Shutl technology platform.

Head of Business Development @ skimlinks (Full-Time) [London]

At Skimlinks, we have a team of bright, passionate business development managers,

who believe in our company motto that we don’t just sell our technology to our

customers, but we sell ourselves: our love of innovation, our empathetic approach

to winning and retaining customers, and desire to delight everyone we come in

contact with. We want someone to lead this team and take Skimlinks to further

greatness.

JavaScript Front End Engineer @PeerIndex (Full-Time) [London]

You: a Javascript “ninja” (yeah, we hate saying it) who is sick of getting the call for“yet another website” that is more of brochure-ware and marketing glitz. You have

been itching to prove that MVC works ont he front-end as well. You’d love to

create engaging interactions using HTML5/CSS3 solutions that run on the better

browsers, iPads, mobile devices  – so your friends and family can understand what

it is you do beyond “my son/daughter makes the Internet”. 

Sales Executive @ Gloople (Full-Time) [London]

If you are passionate about sales and excited by technology and the world of e-commerce and social media and want to work in a growing sales team, then this is

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N e w Y o r k S i l i c o n A l l e y  

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the job for you. We are young, fast moving and entrepreneurial and we are looking

for a smart, friendly sales executive with a passion for technology and sales to be

part of the team. You will be working in our lovely offices near the Silicon Valley in

Shoreditch and be paid your expenses + commission.

Flash Developer @ Bossa Studios (Full-Time) [London]

We are looking for experienced Action Script Developers to join our coding team.

You will be working on next generation social games for Facebook; these are big

projects and take a minimum of 6 months. The environment is fun, rewarding and

challenging. We believe in all hands to the pumps as the situation requires, a high

degree of flexibility in your attitude to work is essential.

VP – Product Delivery / CTO @ The Currency Cloud (Full-Time) [London]

The Currency Cloud is now seeking to strengthen its Executive Team with the

addition of VP Product / CTO. This position will work alongside the Managing

Director, Chief Architect and report directly into the CEO.Based in London this role

will have responsibility for managing the build, development and delivery of The

Currency Cloud’s platform. Candidate must have experience of building and

maintaining a high traffic online platform.

Product Manager @ Project Enthuse (Full-Time) [London]

There is a strong element of project management to the role. The product manager

has to manage a product increment through the cycle, from requirements

gathering, inception, design, development and then testing and QA. We follow the

agile and scrum methodologies. Reporting to the CEO, the Product Manager will be

responsible for defining the various aspects of the business offering through

gathering and writing requirements. 

R E A D I N G & V I E W I N G

Six Marketing Mistakes at CES 2012  – Harvard Business Review

Oh Private Money, Where Art Thou?  – ArcticStartUp

How to Start Up in the New Year  – Small Business

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N e w Y o r k S i l i c o n A l l e y  

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Why Startups Shouldn’t Hire PR Firms  – Business Insider

Social Entertainment Network

GetGlue Raises $12 Million In New Financing  – TechCrunch

Techstars Startup Contently Raises $2 Million From

Lightbank To Hoard 3,000+ Freelance Writers For Advertisers  – Business Insider 

Mayor Bloomberg Will Learn How To Write Code In 2012  – TPM Idea Lab

Capital Sources Reveal Easier Path For New Business Success  – Active Filings

More Startup info at  TechStartHub