new year's resolution a better ip strategy
TRANSCRIPT
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A Better IPSTRATEGY
New Year’sRESOLUTION
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How do we pay for it?
Who do we need on the team to do it?
What gives us our competitive advantage and what can we
do we keep it?IP Strategy
People Strategy
Financing Strategy
Busi
ness
Gro
wth
STRA
TEG
IES
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The IP STRATEGY
Easy to say, hard to do
Aligned with business strategy
Meaningful contribution to business profit generation
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What is Intellectual Property?
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Intellectual Property ASSETS
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The Patent “Trade-Off”Public Disclosure of invention
in exchange for a limited monopoly
20Typically
Years
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Invention must be
novelObviousness Disclosure of
Best Mode
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Economically valuable
Kept secret through reasonable measures
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The expression must be ORIGINAL
No protection for “functional articles”
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Protects consumers from market confusion
Legal protection for your brand
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TIPSPractical
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Appoint an “IP Czar”
1
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Employee Education + Awareness
2
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Incentivize Innovation
3
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Ensure Business + IP Strategies are Aligned
4
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Constantly Reassess Your Strategy
5
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Actively Protect Your IP(excluding Guacamole)
6
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