Marketing Plans: (Not) Just Another New Year’s Resolution

August 15, 2015

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Vicki R. McCulloughSequitur Marketing, LLC

www.sequiturmarketing.com

Plan?

plan/plan/noun

1. a detailed proposal for doing or achieving something.

synonyms: procedure, scheme, strategy, idea, proposal, proposition, suggestion, action point

2. an intention or decision about what one is going to do.

synonyms: intention, aim, idea, intent, objective, object, goal, target, ambition

Why don’t we plan?

Why don’t we plan?

• It’s hard• We don’t know what to do• It takes too much time• We don’t see the benefit or value• No one follows the plan so why bother?• We’d like to plan but the boss/CEO/team is

not interested

What are the benefits of planning?

What are the benefits of planning?

• Forces you to answer difficult questions• Establishes direction and focus, counters

shiny object syndrome• Collects and documents info useful to

bankers, investors, potential partners

What are some simple steps to better plans and planning?

What are some simple steps to better plans and planning?

• Engage others…collaborate• Listen• If needed, go it alone• Be realistic• Focus, prioritize• Adapt to your environment• Live your plan; don’t give up

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Thank you!

Presentation will be available at

www.slideshare.net/sosequitur

Vicki R. McCulloughSequitur Marketing, LLC

www.sequiturmarketing.com