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2000 CFKR Marketing Plan Results
By: Tomera Bohnert, EWOW Brand Manager 10 January 2002
Phase Task Action Result
1 - Jan 2000 Redesign 30 year old EWOW
Created new product with updated illustrations and decreased printing cost from .32 to .19 USD
In-house and cost effective design offered substantial decrease in product printing from .32 to .19 USD
2 - Mar 2000 Create e-commerce Created a digital shopping experience with full product images and descriptions.
New customer acquisition resulted in double previous list and now reaching international customers. Our first his year was Banbury, UK.
3 - May 2000 Create digital .pdf product catalogues
Created a downloadable version of the product catalog cutting annual print spend by $500
By creating a digital catalog that can be instantly downloaded by the customer 24hrs a day, annual $500 print cost was eliminated.
4 - Jun 2000 Direct marketing and international sales expansion
Created an email marketing newsletter and direct sales highlighting new EWOW
This process resulted in 100 new annual customers, to total 300; doubled the steady 150 customers for over 10 years.
2017 Musicians Total Wellbeing Offer Campaignwww.musicianswellbeing.com / www.teerexbeats.com
Marketing Mix:1. Demographics – created 3 personas ranging in age and musical profession2. Geographic – started campaign in the US3. Product – 3 part health and wellbeing therapy plan for musicians and artist creative block
Phase Task Action Result
1 - Jan 2016Term: 3 months
Brand exposure; build web visits and social media views
1. Created several landing pages2. Posted on all social media
platforms with daily engagement
3. Direct email marketing to buyer persona demographics with free offer
Earned 1,000 visits and newsletter signups for weekly musician’s health and wellbeing tips
2 - Apr 2016Term: 1 month
Create AdWords Campaign
Google AdWords PPC/PPIInvested $1000
Generated 150 viable leads that converted to 100 clients @ $200 ROAS = $19,000