new trends for financial services in 2012
DESCRIPTION
For 10 years, the Jasmin Innovation Monitor philosophy is to observe the innovations and tendencies of the whole Services sector and analyze it as soon as a positive or negative signal interferes with the Financial Services sector. On that base, the Jasmin analysts produce and animate different types of analysis delivered with varying rhythms, some very operational, some others more Trends oriented, different services to share views but also facilitate the Innovation topic management within your company.TRANSCRIPT
New trends for financial services in
2012(Extract from 2012 top 50 innovations, a Jasmin report
Founded in 2001 in Bordeaux, France
A strong track record in the Financial Services industry
Produces operational reports on market and leaders drivers …
… but also specifically monitors focused on Innovation in FS
Working mainly with European companies but also north American and
north African ones (120 at the end of 2012)
15 financial services industry specialists
Strategic Marketing oriented
Branches restore their beauty1 Using the latest relationship centric technologies in the bank
to improve the customer experience.
Using customers’ understanding tools and shorter subscription
processes to maximize Front line financial advisors’ productivity
as well as satisfaction.
Next challenge is to propagate these approaches
throughout dense outlet networks.
Customers are now connected with brands 2
Focusing loyalty approach on the relationship intensity :
1# relaying on the customers’ benefits customization
2# and on the exchange interactivity.
Customer Knowledge Management is improved internally thanks to
the Data Base optimization but also through the network
feedback.
Customers now lead the game
1# they choose where and when to interact with brands
2# but also if they wanna share content with peers to become
true fans.
Social networks are everywhere 3
Distribution channels now clearly
integrate social networks through
most banking features.
Social networks as the preferred
channel for some fullweb banks to
humanize exchanges and gain
interactivity.
Personal Finance Management everywhere,
for everyone !4 PFM tools are finally positioned at the heart of financial
players service offerings but also independent technology
companies.
Softwares become more entertaining. They’re of course present
on mobile phones first but also on unexpected channels like ATMs.
Back to human with remote Customer Relationship
5
To reinforce customer relationship management, financial companies
are up to facilitate access for each remote channel through new
technologies.
Fully interactive and ultra-personalized features are displayed,
providing a unique experience to exchanges between customers and
virtual platforms.
6 P2P now concerns all financial products
At first strictly limited to credit, P2P invests today all
distribution channels and any financial products.
P2P concerns now the full range of services and the huge
market becomes now a target.
2012 TOP 3 innovations in financial servicesBANK 3.0
Thanks to a disruptive model compared to traditional banks and coing to combining perfectly new social media with next generation communication technologies, 100% online Alior Sync bank took the first place of the 2012 top 50 innovations in financial services.
100% MOBILE ACCOUNT OPENING
Bank of New Zealand stood out this year and ranks second. It is known as one of the first banks on a world scale to offer a 100% mobile account opening service. It has also created thereby a new independent and integrated distribution channel.
VIRTUAL BANKING VOCAL ASSISTANT
The BBVA Compass’ virtual vocal assistant reaches the third step of the podium. It is skilled to answer all customers requests thanks to language analysis technologies and substitutes itself to human intervention in many fields.
The next 4 trends
• Communication campaigns will be personalized thanks to interactive tools (augmented reality, facial recognition).
• Authentification technologies will be generalized (biometrics, e-signature, imaging, RFID, QR codes).
• Mobile apps will be more complete to tend toward fully remote products subscription.
• New channels will confirm their expansion (social networks, tablets, connected TVs).
Multiplication of
distribution channels
More and more
complete mobile apps
Interactive digital
communication
Enhanced security
New trends for financial services in
2012(Extract from 2012 top 50 innovations, a Jasmin report