new smooth lock - · pdf fileto learn more about new smooth lock, ... 1 shot phix 3.5 phix...

GET INSPIRED. BE PART OF IT.

REDKEN.COM

NEW QUICK TEASE 15FREE PUREOLOGY WITH CHROMATICS PURCHASE!

5TH

NEW ONPROMOTIONS

JULY 2012

NEW SMOOTH LOCK thermal

care for dry, unruly hair

backcombing finishing spray

NEW SMOOTH LOCKDISCOVER SMOOTHNESS THAT LASTS UP TO 13 SHAMPOOS!*The lasting smoothness you could only dream about is now a reality! NEW Smooth Lock, Redken’s latest haircare innovation, includes an exclusive semi-permanent salon service that seals in frizz-free manageability and smoothness that last up to 10 shampoos**! At home, heat-activated formulas deeply nourish and protect to extend the service results by 3 shampoos***! Hair stays smooth and polished with luscious shine.

AT HOMEThe Smooth Lock collection includes take home products so clients can create lasting smoothness and extend the service results even further – increasing their satisfaction and boosting your retail profits!

Smooth Lock Shampoo cleanses and replenishes to restore smoothness, frizz control and nourishing shine.

Smooth Lock Conditioner eases detangling and improves manageability with moisture,frizz-free smoothness and shine.

Smooth Lock Butter Silk intensive rinse-out treatment provides deep replenishment to damaged areas of the cuticle for lasting smoothness, increased manageability and shine.

Smooth Lock Stay Sleek leave-in cream locks in frizz-free smoothness for up to 3 shampoos***! Heat-activated formula tames, nourishes and seals the cuticle for a sleek, compacted look.

NEW & IMPROVED Heat Glide protective smoother provides protection from heat stylingtools and blocks humidity to deliver a 92% reduction in frizz that lasts up to 48 hours†.

REBUILDS SURFACE PROTECTION PROVIDES PROGRESSIVE CONDITIONING STRENGTHENS HAIR’S CORE

INTERLOCK PROTEIN NETWORK™

THERMO ACTIVE POLYMER = HUMIDITY RESISTANT FRIZZ CONTROLALMOND OIL = SILKY, SMOOTH REFLECTION

HEAT FUSE COMPLEX

IN THE SALONNEW Semi-Permanent Smooth Lock Service is designedto refine your client’s natural hair type for ultra smooth, frizz-free results.

Step 1 Smooth Activator Cysteine, a naturally occurring amino acid, gently relaxes hair’s curl pattern creating a loose, more elongated shape

Step 2 Smooth Sealer Thermo-active polymer seals the fiber and forms a humidity-resistant barrier that helps eliminate frizz and fly-aways for lasting smoothness

*Results achieved with semi-permanent Smooth Lock Service followed by at-home use of Smooth Lock Shampoo, Conditioner and Stay Sleek leave-in cream**Results achieved with semi-permanent Smooth Lock Service ***Results achieved with the use of Smooth Lock Shampoo, Conditioner and Stay Sleek leave-in cream vs. a non-conditioning shampoo†Results achieved with the use of Smooth Lock Shampoo, Conditioner and Heat Glide protetive smoother vs. a non-conditioning shampoo

To learn more about NEW Smooth Lock,log-on to Redken.com and click onEducation On Demand to watch a FREEproduct knowledge video.

STYLIST SERVICE OFFERPURCHASE AT A DISCOUNT1 Smooth Lock Service Trial Kit

Kit Includes3 Smooth Lock Activators 2 oz.1 Smooth Lock Sealer 5 oz.*1 Shot Shaker1 Stylist Brochure with DVD

Salon Price

$17.00$25.10 stylist value ($8.10/32% savings)*Promo size. $8.00 estimated value.

SALON BONUS OFFERPURCHASESalon offer plus 6 additional Smooth Lock retail products(open stock)

RECEIVE FREE1 Smooth Lock Shampoo Liter1 Smooth Lock Conditioner Liter1 Smooth Lock Shot Phase 16.9 oz.1 Shot Phix 3.5 pHix pHase Sealer 8.5 oz.

Salon Price

$140.60*$249.05 salon value ($108.45/44% savings)

*Price will vary depending on product mix.

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STYLIST RETAIL OFFERPURCHASE AT A DISCOUNT1 Smooth Lock Shampoo 10.1 oz.1 Smooth Lock Conditioner 8.5 oz.1 Smooth Lock Treatment

Choose from:Smooth Lock Heat Glide 5 oz.Smooth Lock Butter Silk 8.5 oz.Smooth Lock Stay Sleek 5 oz.

Salon Price

$16.00$23.08 stylist value* ($7.08/31% savings)

*Value will vary depending on product mix.

SALON OFFERPURCHASE12 Smooth Lock retail products (mix and match)

Recommended Mix3 Smooth Lock Shampoo 10.1 oz.3 Smooth Lock Conditioner 8.5 oz.2 Smooth Lock Heat Glide 5 oz.2 Smooth Lock Butter Silk 8.5 oz.2 Smooth Lock Stay Sleek 5 oz.

RECEIVE FREE1 Smooth Lock Salon Kit

Kit Includes6 Smooth Lock Activators 2 oz. 1 Smooth Lock Sealer 8.5 oz.18 Smooth Lock Duo Packettes1 Shot Shaker 2 Tent Cards promoting the Smooth Lock Salon Service4 Mirror Clings1 Shelf Talker 1 Stylist Brochure with DVD 6 Gift With Purchase Coasters

Salon Price

$93.50*$147.45 salon value** ($53.95/37% savings)

*Price based on recommended mix**Includes value of packettes

4

GO ON… BE A TEASENEW QUICK TEASE 15

SALON OFFER 2PURCHASE AT 25% DISCOUNT!6 NEW Quick Tease 15 1.3 oz.

Salon Price

$16.87$22.50 salon value ($5.63/25% savings)

backcombingfinishing spray

SALON OFFER 1PURCHASE5 Quick Tease 15 5.3 oz.

RECEIVE FREE 1 Quick Tease Launch Kit

KIT INCLUDES1 Quick Tease 15 5.3 oz. (includes sticker with stylist tips)2 Quick Tease 15 1.3 oz.1 Shelf Talker5 Hangtags to place on your retail product

Salon Price


PATENTED FINISHING SPRAY TECHNOLOGY3 BENEFITS IN BOTTLE:

VOLUME

› Boosts body on any style› Creates lift at the roots

TEXTURE

› Gives hair a full-bodied matte finish› Enhances texture and add grip

CONTROL

› Finishes any style› Locks in volume › Adds long-lasting hold

Visit The Break Room on Redken.com to join the discussion about quick tease 15 backcombing finishing spray!

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FREE PUREOLOGYSHAMPOO AND CONDITION LITERS WITH CHROMATICS PURCHASEStock up on CHROMATICS and receive Pureology Pure Volume Shampoo and Condition liters for FREE!

ODS2 + PROTEIN EXTRACT TECHNOLOGYThis breakthrough Zero Ammonia carrier system revolutionizes the way active ingredients and haircolor are delivered into the hair strand:

2X FORTIFIED HAIR*

CHROMATICS leaves hair 2X fortified vs. uncolored hair, giving your clients unprecedented benefits.

ZERO AMMONIA, ZERO ODORThe no ammonia, no odor formula offers the ultimate in comfort for stylists and clients.

UP TO 100% COVERAGECHROMATICS gives you the impeccable gray coverage you need with rich, even results from root to tip.

MULTI-DIMENSIONAL, 4D COLOR RESULTSExperience the next generation of Redken’s signature multi-dimensional reflect, with incredible shine and long-lasting vibrancy:

D1 = Ultimate Gray CoverageD2 = Multi-Dimensional Reflect D3 = Radiant ShineD4 = Lasting Vibrancy

A mixture of DYES, OIL and PROTEIN EXTRACTS surrounds hair’s cuticle

1. SURROUND

ODS2 propels DYES and PROTEIN EXTRACTS into the cortex

2. PROPEL

The hair strand is 2X FORTIFIED and infused with MULTI-DIMENSIONAL COLOR

3. 2X FORTIFIED

JULY

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SALON OFFERPURCHASE12 or more CHROMATICS shades (open stock)

RECEIVE FREE 1 Pureology Pure Volume Shampoo liter1 Pureology Pure Volume Condition liter

Salon Price


*Fortifies the cuticle for 2 times less breakage when using Chromatics Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo

WHY YOUR SALON NEEDS CHROMATICS

6

PRICE LISTPRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

HAIRCARE SHAMPOOS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing Cream, Real Control, Smooth Lock*, Time Reset1.7oz.** 50 4.00 2.00 100.00 _10.1oz.** 12 14.50 7.25 87.00 _liters** 12 24.50 12.25 147.00 _Gallon** 4 n.a. 26.50 106.00 _

CONDITIONERS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Real Control, Smooth Lock*, Time Reset1oz.** 100 4.00 2.00 200.00 _8.5oz.** 12 15.50 7.75 93.00 _liter** 12 29.50 14.75 177.00 _Gallon** 4 n.a. 41.50 166.00 _

SAMPLINGHAIRCARE DUO PACKETTES (BAGS OF 18)All Soft, Color Extend, Real Control1.7oz. 14 n.a. 10.00 140.00 _

TREATMENTSAll Soft Heavy Cream softening rinse-out mask1oz. 100 3.00 1.50 150.00 _8.5oz. 12 15.50 7.75 93.00 _All Soft Argan-6 Oil3oz. 12 29.00 14.50 174.00 _All Soft Supple Touch softening cream-spray5oz. 12 16.00 8.00 96.00 _Blonde Glam Color Enhancer Perfect Platinum8.5oz. 12 17.50 8.75 105.00 _Body Full Instant Bodifier volumizing foam5oz. 12 16.50 8.25 99.00 _Body Full Volume Amplifier thickening lift spray5oz. 12 16.50 8.25 99.00 _Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2oz. 12 13.50 6.75 81.00 _Color Extend Rich Recovery protective treatment8.5oz. 12 15.50 7.75 93.00 _Color Extend Total Recharge inner hair fuel5oz. 12 16.50 8.25 99.00 _Color Extend Sun After-Sun Mask8.5oz.* 12 16.50 8.25 99.00 _Extreme Anti-Snap leave-in treatment1.7oz. 50 4.00 2.00 100.00 _8.5oz. 12 16.50 8.25 99.00 _Extreme CAT Treatment protein reconstructing treatment5oz. 12 15.50 7.75 93.00 _Extreme Strength Builder8.5oz. 12 15.00 7.50 90.00 _Extreme Strength Builder Plus8.5oz. 12 17.00 8.50 102.00 _Fresh Curls Spring Mousse leave-in anti-frizz activator for lazy curls5.4oz. 12 16.50 8.25 99.00 _Fresh Curls Curl Refiner leave-in anti-frizz detangler8.5oz. 12 16.50 8.25 99.00 _Fresh Curls Curl Boost scrunching spray gel8.5oz. 12 16.50 8.25 99.00 _Real Control Intense Renewal super moisturizing mask1oz. 100 3.00 1.50 150.00 _8.5oz. 12 15.50 7.75 93.00 _Real Control Crema Care daily nourishing styling treatment8.5oz. 12 16.50 8.25 99.00 _Real Control Slim Supreme slimming serum3.4oz. 12 16.50 8.25 99.00 _Real Control Overnight Treat night recovery3.4oz. 12 20.50 10.25 123.00 _Real Control Thermal Resist inner hair repair5oz. 12 16.50 8.25 99.00 _Smooth Lock Butter Silk intensive rinse-out treatment*8.5oz. 12 15.50 7.75 93.00 _Smooth Lock Heat Glide protective smoother*5oz. 12 16.50 8.25 99.00 _Smooth Lock Stay Sleek leave-in cream*5oz. 12 16.50 8.25 99.00 _Step 1 Smooth Activator*3x2oz. 12 n.a. 14.85 178.20 _Step 2 Smooth Sealer*8.5oz. 12 n.a. 12.00 144.00 _

PRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty

Time Reset Corrective Defense3.2oz. 12 20.50 10.25 123.00 _Time Reset At-Home Porosity Filler Kit4x0.5oz 12 20.00 10.00 120.00 _Pre Artliter** 12 n.a. 25.00 300.00 _

NATURE’S RESCUENature’s Rescue Refreshing Detox Shampoo6.8oz.** 12 17.00 8.50 102.00 _liter** 12 28.00 14.00 168.00 _Nature’s Rescue Cooling Deep Conditioner4.2oz.** 12 18.00 9.00 108.00 _16.9oz.** 6 26.00 13.00 78.00 _Nature’s Rescue Refining Sea Polish3.4oz. 12 19.00 9.50 114.00 _Nature’s Rescue Radiant Sea Spray3.4oz. 24 17.00 8.50 204.00 _Nature’s Rescue Pump1/2liter n.a. n.a. 2.50 n.a. _

INTRA FORCESYSTEM 1 NATURALShampoo9.8oz. 12 16.00 8.00 96.00 _liter 12 36.00 18.00 216.00 _Toner8.3oz. 12 17.00 8.50 102.00 _liter 12 45.00 22.50 270.00 _Scalp Treatment5.1oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _

SYSTEM 2 COLOR TREATEDShampoo9.8oz. 12 16.00 8.00 96.00 _liter 12 36.00 18.00 216.00 _Toner8.3oz. 12 17.00 8.50 102.00 _liter 12 45.00 22.50 270.00 _Scalp Treatment5.1oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _

TREATMENTSMicro Boost2.8oz. 12 45.00 22.50 270.00 _Hair Advance.24oz.x10 6 45.00 22.50 135.00 _

STYLINGHair Densifer Styling Foam8.5oz. 12 15.00 7.50 90.00 _

IN SALON SERVICESScalp Stimulate.85oz.x6 12 n.a. 20.00 240.00 _

REDKEN CHEMISTRYAll Soft Shot Phase16.9oz. 12 n.a. 18.50 222.00 _

Clear Moisture Shot16.9oz. 12 n.a. 18.50 222.00 _

Color Extend Shot Phase16.9oz. 12 n.a. 18.50 222.00 _

Extreme Shot Phase16.9oz. 12 n.a. 18.50 222.00 _

Real Control Shot Phase16.9oz. 12 n.a. 18.50 222.00 _Smooth Lock Shot Phase*16.9oz. 12 n.a. 18.50 222.00 _

(CONTINUED)

JULY 2012 \ Promotions 7


HAIRSPRAYSFashion Work 12 versatile working spray2.1oz. 24 5.50 2.75 66.00 _11oz. 12 17.00 8.50 102.00 _Pure Force 16 non-aerosol fixing spray2oz. 24 5.50 2.75 66.00 _6.7oz. 12 16.00 8.00 96.00 _Quick Dry 18 instant finishing spray2oz. 24 5.50 2.75 66.00 _11oz. 12 15.00 7.50 90.00 _Forceful 23 super strength finishing spray2.1oz. 24 5.50 2.75 66.00 _11oz. 12 17.00 8.50 102.00 _

STYLE CONNECTIONMatte Sponge 05 rugged texturizer1.7oz.** 12 18.00 9.00 108.00 _Velvet Gelatine 07 cushioning blow-dry gel3.4oz.** 12 18.00 9.00 108.00 _Wool Shake 08 gel-slush texturizer5oz.** 6 18.00 9.00 54.00 _Powder Grip 03 mattifying hair powder0.245oz. 24 14.50 7.25 174.00 _Powder Refresh 01 aersol hair powder/dry shampoo1.2oz. 24 7.50 3.75 90.00 _3.4oz. 12 18.00 9.00 108.00 _Quick Tease 15 backcombing finishing spray*1.3oz. 24 7.50 3.75 90.00 _5.3oz. 12 18.00 9.00 108.00 _

STYLING SINGLE PACKETTES (BAGS OF 18)Align 12 protective straightening lotion Outshine 01 anti-frizz polishing milk Velvet Gelatine 07 cushioning blow-dry gelSatinwear 02 prepping blowdry lotion.35oz.singlePackette 28 n.a. 6.00 168.00 _

REDKEN FOR MEN HAIRCAREClean Spice 2-in-1 conditioning shampoo10oz. 12 12.50 6.25 75.00 _liter 12 22.50 11.25 135.00 _Mint Clean invigorating shampoo10oz.** 12 12.00 6.00 72.00 _liter** 12 21.50 10.75 129.00 _Cool Finish invigorating conditioner10oz. 12 12.50 6.25 75.00 _Densify texturizing shampoo10oz.** 12 12.00 6.00 72.00 _Go Clean daily care shampoo10oz.** 12 12.00 6.00 72.00 _liter** 12 20.50 10.25 123.00 _Finish Up daily weightless conditioner10oz.** 12 12.50 6.25 75.00 _liter** 12 22.50 11.25 135.00 _

STYLINGStand Tough extreme gel5oz.** 12 12.50 6.25 75.00 _Grip Tight holding gel5oz.** 12 12.50 6.25 75.00 _Dishevel fiber cream3.4oz.** 12 16.50 8.25 99.00 _Get Groomed finishing cream5oz.** 12 12.50 6.25 75.00 _Work Hard molding paste3.4oz.** 12 14.50 7.25 87.00 _Outplay texture putty3.4oz.** 24 14.50 7.25 174.00 _Maneuver working wax3.4oz.** 24 14.50 7.25 174.00 _Shine Form defining wax2.5oz.** 12 16.50 8.25 99.00 _Polish Up pomade3.4oz.** 24 14.50 7.25 174.00 _Loose Ends liquid pomade5oz.** 12 16.50 8.25 99.00 _

SKIN/BODY CARECleanse acid balanced cleansing bar5.3oz.** 36 9.50 4.75 171.00 _


Time Reset Filler Shot Phase7.6oz. 12 n.a. 12.00 144.00 _

Shot Phix 3.5 pHix pHase sealer8.5oz. 12 n.a. 9.00 108.00 _

Shot Phix 5.5 pHix pHase sealer8.5oz. 12 n.a. 9.00 108.00 _

STYLINGSTRAIGHTSheer Straight 06 lightweight straightening gel 1oz. 100 5.00 2.50 250.00 _3.4oz.** 12 16.00 8.00 96.00 _Align 12 protective straightening lotion1oz. 100 5.00 2.50 250.00 _5oz.** 12 17.00 8.00 102.00 _

SHINEGlass 01 smoothing serum2oz.** 48 17.00 8.50 408.00 _Outshine 01 anti-frizz polishing milk1oz. 100 5.00 2.50 250.00 _3.4oz.** 12 18.00 9.00 108.00 _Shine Flash 02 glistening mist4.4oz.** 12 17.50 8.75 105.00 _

VOLUME Thickening Lotion 06 all over-body builder5oz.** 12 15.50 7.75 93.00 _1/2liter** 12 n.a. 12.50 150.00 _Rootful 06 root lifting spray8.5oz.** 12 16.00 8.00 96.00 _Layer Lift 07 length elevating spray-gel5.7oz.** 12 16.00 8.00 96.00 _Full Frame 07 protective volumizing mousse8.5oz.** 12 16.50 8.25 99.00 _Aerate 08 bodifying cream-mousse2.3oz.** 12 17.00 8.50 102.00 _Guts 10 root targeted volume spray foam2oz. 24 5.50 2.75 66.00 _10.58oz. 12 16.50 8.25 99.00 _

TEXTUREWater Wax 03 shine defining pomade1.7oz.** 12 18.00 9.00 108.00 _Tousle Whip 04 soft texturing cream-wax3.4oz.** 24 16.50 8.25 198.00 _Rewind 06 pliable styling paste.75oz.** 100 5.50 2.75 275.00 _5oz.** 12 19.50 9.50 114.00 _Wax Blast 10 high impact finishing spray-wax2oz.** 24 8.50 4.25 102.00 _4.4oz.** 12 18.00 9.00 108.00 _Rough Paste 12 working material.75oz.** 100 5.50 2.75 275.00 _2.5oz.** 12 18.00 9.00 108.00 _Hardwear 16 super strong gel8.5oz.** 12 16.00 8.00 96.00 _Structure Wax 17 classic styling wax1.7oz.** 12 18.00 9.00 108.00 _

CURLSoft Spin 05 curl-enhancing gel5oz.** 12 16.00 8.00 96.00 _Ringlet 07 curl perfecting lotion1oz.** 100 5.50 2.75 275.00 _6oz.** 6 18.00 9.00 54.00 _Curl Wise 14 curl defining cream5oz.** 12 17.00 8.50 102.00 _

HEAT STYLINGSatinwear 02 prepping blow-dry lotion*5oz. 12 18.00 9.00 108.00 _Iron Silk 07 ultra straightening spray8.5oz. 12 16.00 8.00 96.00 _Duo Shield 07 color protecting gel and cream*5oz. 12 19.00 9.50 114.00 _Spray Starch 15 versatile ironing spray5oz. 12 14.00 7.00 84.00 _Hot Sets 22 thermal setting mist5oz. 12 14.00 7.00 84.00 _1/2liter 12 n.a. 12.00 144.00 _


HAIRCOLORColor Camo2oz.** 36 n.a. 4.50 144.00 _Pro-oxide Cream Developer 10vliter 6 n.a. 6.00 36.00 _

HAIRCOLORShades EQ Gloss Equalizing Conditioning Color & Color Kickers2oz.** 36 n.a. 4.95 178.20 _Shades EQ Cream Equalizing Conditioning Color2.1oz.** 36 n.a. 5.40 194.40 _Shades EQ Cover Plus Brightening Conditioning Color Cream2.1oz.** 36 n.a. 5.40 194.40 _Shades EQ Crystal Clear16oz. 12 n.a. 21.00 252.00 _liter 6 n.a. 31.00 186.00 _Color Fusion Advanced Performance Color Cream& Hi-Fusion 2.1oz. 36 n.a. 6.25 225.00 _Cover Fusion Low Ammonia 100% Coverage Color Cream**2.1oz. 36 n.a. 6.25 225.00 _Color Gels Permanent Conditioning Haircolor & Fashion Gels2oz.** 36 n.a. 5.15 185.40 _Chromatics Prismatic Permanent Color2oz. 36 n.a. 7.25 261.00 _

HAIRCOLOR COLLECTION KITSShades EQ GlosssalonintroKit 1 n.a. 198.00 n.a. _stylisttrialKit 4 n.a. 59.40 239.60 _Shades EQ Cream/Cover PlussalonintroKit 1 n.a. 172.80 n.a. _stylisttrialKit 4 n.a. 64.80 259.20 _Color Fusion salonintroKit 1 n.a. 312.50 n.a. _stylisttrialKit 4 n.a. 75.00 300.00 _Color Gels salonintroKit 1 n.a. 206.00 n.a. _stylisttrialKit 4 n.a. 61.80 247.20 _

DEVELOPERSColor Gels Developer 10v, 20v, 30v, 40vliter 6 n.a. 6.00 36.00 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v16oz.(20vonly) 12 n.a. 3.60 43.20 _liter 6 n.a. 6.00 36.00 _Shades EQ Processing Solutionliter 6 n.a. 6.00 36.00 _Chromatics Oil in Cream Developer 10v, 20v, 30v*liter 6 n.a. 10.00 60.00 _

LIGHTENERSBlonde Icing Conditioning Cream Developer 20v, 30v, 40vliter 6 n.a. 10.00 60.00 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***17.6oz. 6 n.a. 28.50 171.00 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6oz. 6 n.a. 28.50 171.00 _Blonde Dimensions Dust-Free Conditioning Lightener8oz. 12 n.a. 11.25 135.00 _32oz. 6 n.a. 28.10 168.60 _Lift 5/15 Highlifting Cream1oz. 72 n.a. 3.80 273.60 _Lift 5/15 Highlifting Booster21.1oz. 12 n.a. 21.00 252.00 _Up To 7 De-Dusted Lightener 16oz. 12 n.a. 17.35 208.20 _32oz. 6 n.a. 28.10 168.60 _

HAIRCOLOR MAINTENANCEColor Thickener4oz. 12 n.a. 7.95 95.40 _

TEXTUREAcid WavesCreativeCurl 24 n.a. 6.00 144.00 _innersecret 24 n.a. 6.00 144.00 _alkalineWavesVectorPlus 24 n.a. 5.00 120.00 _VectorPlusextraBody 24 n.a. 5.00 120.00 _shapeControlReducerneutralizer**normalReducer250ml** 21 n.a. 29.00 348.00 _sensitizedReducer250ml** 21 n.a. 29.00 348.00 _ResistantReducer250ml** 21 n.a. 29.00 348.00 _shapeControlneutralizer**smoothingneutralizerliters 6 n.a. 12.00 72.00 _


SALON GEARCOLOR GEARSalon BasicstintBowl n.a. n.a. 5.00 n.a. _ChromaticstintBowl n.a. n.a. 5.00 n.a. _WideBrush/longBristles n.a. n.a. 3.00 n.a. _WideBrush/shortBristles n.a. n.a. 3.00 n.a. _narrowBrush/longBristles n.a. n.a. 3.00 n.a. _narrowBrush/shortBristles n.a. n.a. 3.00 n.a. _ChromaticsdoubleRowtintBrush n.a. n.a. 3.00 n.a. _applicatorBottle n.a. n.a. 3.50 n.a _MeasuringCup n.a. n.a. 2.50 n.a. _organizertrayCream n.a. n.a. 20.00 n.a. _(Regular–holds42)organizertrayCream(Mini–holds21) n.a. n.a. 15.00 n.a. _organizertrayliquid(Regular–holds36) n.a. n.a. 20.00 n.a. _tubeKey n.a. n.a. 2.50 n.a. _Chromaticsdeveloperstand* n.a. n.a. 3.00 n.a. _

SpecialtydetailingFreehandBrush n.a. n.a. 5.00 n.a. _(angledBrush)detailingetchingWand n.a. n.a. 5.00 n.a. _(MascaraWand) techniqueBoard n.a. n.a. 15.00 n.a. _sprayWaterBottle n.a. n.a. 6.00 n.a. _Mini-spatula n.a. n.a. 5.00 n.a. _Mini-Whisk n.a. n.a. 5.00 n.a. _Clips(setof8) n.a. n.a. 7.00 n.a. _MagneticClipWristband n.a. n.a. 20.00 n.a. _Blondeicingscoop n.a. n.a. 5.00 n.a. _

ApparelRedkenFavoriteCape n.a. n.a. 25.00 n.a. _durasilk™allPurposeCape n.a. n.a. 25.00 n.a. _ChromaticsCape n.a. n.a. 25.00 n.a. _durasilk™allPurposeapron n.a. n.a. 25.00 n.a. _Chromaticsapron n.a. n.a. 25.00 n.a. _durasilk™ClientWrap n.a. n.a. 30.00 n.a. _Swatches & MoreshadeseQGlossswatchBook n.a. n.a. 30.00 n.a. _shadeseQCream&CoverPlusswatchBook n.a. n.a. 30.00 n.a. _ColorFusion/CoverFusionswatchBook n.a. n.a. 50.00 n.a. _ColorGelsswatchBook n.a. n.a. 30.00 n.a. _ChromaticsswatchBook n.a. n.a. 50.00 n.a. _ChromaticstrifoldswatchBook n.a. n.a. 20.00 n.a. _ColorCamoswatchBox n.a. n.a. 14.00 n.a. _swatchCards n.a. n.a. n.a. n.a. _shadeCharts n.a. n.a. n.a. n.a. _shadestickers n.a. n.a. n.a. n.a. _

HAIRCARE/STYLING GEARRedkenChemistry n.a. n.a. 2.25 n.a. _shotshakerPumpsliter(White) n.a. n.a. 2.25 n.a. _Gallon(White) n.a. n.a. 4.25 n.a. _

BUSINESS TOOLSReinventingspaceBook n.a. n.a. 59.00 n.a. _

allretailpricesaresuggestedonly.*newproduct**newprice***onlyofferedinstores+notallsizesavailableforeveryproductn.a.=notapplicable.

8

PUREOLOGY EXCLUSIVE PRICE L ISTProduct Case

Qty.Retail* Price

SalonPrice

Salon Case Price

HYDRATEHydrate Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Light Condition1.7 oz.8.5 oz.33.8 oz.Hydrate Hydra Whip5.2 oz.Hydrate Hydra Cure5.2 oz.Hydrate Shine Max4.2 oz.

241266

241266

24126

12

12

12

$7.00$27.00$59.00$75.00

$7.00$29.00$61.00$85.00

$7.00$29.00$61.00

$50.00

$50.00

$26.00

$3.50$13.50$29.50$37.50

$3.50$14.50$30.50$42.50

$3.50$14.50$30.50

$25.00

$25.00

$13.00

$84.00$162.00$177.00$225.00

$84.00$174.00$183.00$255.00

$84.00$174.00$183.00

$300.00

$300.00

$156.00

PURE VOLUMEPure Volume Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Blow Dry Amplifier1.7 oz.8.5 oz.Pure Volume Thickening Spray1.0 oz.4.2 oz.

241266

241266

2412

2412

$7.00$27.00$59.00$75.00

$7.00$29.00$61.00$85.00

$7.00$22.00

$5.00$21.00

$3.50$13.50$29.50$37.50

$3.50$14.50$30.50$42.50

$3.50$11.00

$2.50$10.50

$84.00$162.00$177.00$225.00

$84.00$174.00$183.00$255.00

$84.00$132.00

$60.00$126.00

SUPER SMOOTHSuper Smooth Shampoo1.7 oz.8.5 oz.33.8 oz.Super Smooth Condition1.7 oz.8.5 oz.33.8 oz.Super Smooth Relaxing Hair Masque5.2 oz.Super Smooth Relaxing Serum5.0 oz.Super Smooth Smoothing Cream6.8 oz.

24126

24126

12

12

12

$7.00$27.00$59.00

$7.00$29.00$61.00

$50.00

$22.00

$21.00

$3.50$13.50$29.50

$3.50$14.50$30.50

$25.00

$11.00

$10.50

$84.00$162.00$177.00

$84.00$174.00$183.00

$300.00

$132.00

$126.00

PRECIOUS OILPrecious Oil 1.0 oz.4.2 oz.

7512

$12.00$40.00

$6.00$20.00

$450.00$240.00

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

COLOUR STYLISTColour Stylist Fortifying Heat Spray0.5 oz.5.7 oz.Colour Stylist Silk Bodifier2.2 oz.8.4 oz.Colour Stylist Nourishing Nectar5.1 oz.Colour Stylist Anti Split Blow Dry6.5 oz.Colour Stylist Strengthening Control2.1 oz11.0 oz.Colour Stylist Supreme Control2.1 oz.11.0 oz.Colour Stylist Cuticle Polisher3.4 oz.Colour Stylist Illuminating Curl5.1 oz.Colour Stylist Anti Breakage Twist2.5 oz.Colour Stylist Control Twist0 oz.Colour Stylist Root Lift2.0 oz.10 oz.Colour Stylist Radiance Amplifier0.5 oz.3.2 oz.

4812

2412

12

12

2412

2412

12

12

12

12

2412

4812

$7.00$24.00

$9.00$26.00

$28.00

$30.00

$9.00$26.00

$9.00$26.00

$28.00

$24.00

$24.00

$24.00

$9.00$22.00

$7.00$26.00

$3.50$12.00

$4.50$13.00

$14.00

$15.00

$4.50$13.00

$4.50$13.00

$14.00

$12.00

$12.00

$12.00

$4.50$11.00

$3.50$13.00

$168.00$144.00

$108.00$156.00

$168.00

$180.00

$108.00$156.00

$108.00$156.00

$168.00

$144.00

$144.00

$144.00

$108.00$132.00

$168.00$156.00

CLASSIC STYLERSTexture Twist3.0 oz.Power Dressing5.1 oz.InCharge9.0 oz.InCharge Plus9.0 oz.

12

12

12

12

$24.00

$20.00

$20.00

$20.00

$12.00

$10.00

$10.00

$10.00

$144.00

$120.00

$120.00

$120.00

ACCESSORIES & MERCHANDISINGPureology Cutting CapePureology ApronPureology Purple Client CapeMini Acrylic Promo StandAcrylic BlockAcrylic Permanent Shelf Talkers (set of 4)Pureology Reusable Large BagPureology Reusable Small BagPureology BowlPureology BrushPureology SpoonPureology CombColour Stylist Combs SetPureology Liter PumpPureology BannerPureology Table Top DisplayPureology Client BagsPureology Paper Shelf Talkers (set of 9)Pureology Prescription Tear Pad(100 Sheets per pad)

1111111111112111111

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

$21.50$21.50$20.00$10.00$20.00$12.00$2.50$1.50$8.00$6.00$6.00$6.00$8.00$1.63

$25.00$20.00$1.00$3.00$3.00

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

ESSENTIAL REPAIREssential Repair Shampoo1.7 oz.8.5 oz.33.8 oz.Essential Repair Condition1.7 oz.8.5 oz.33.8 oz.Essential Repair Restorative Hair Masque5.2 oz.Essential Repair Instant Repair6.0 oz.Essential Repair Colour Max1.0 oz.8.5 oz.Essential Repair Split EndCorrecting Treatment3.2 oz.

24126

24126

12

12

2412

12

$7.00$27.00$59.00

$7.00$29.00$61.00

$50.00

$24.00

$7.00$22.00

$40.00

$3.50$13.50$29.50

$3.50$14.50$30.50

$25.00

$12.00

$3.50$11.00

$20.00

$84.00$162.00$177.00

$84.00$174.00$183.00

$300.00

$144.00

$84.00$132.00

$240.00

PERFECT 4 PLATINUMPerfect 4 Platinum Shampoo1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Condition1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Reconstruct Repair Masque6.8 oz.Perfect 4 Platinum Miracle Filler Treatment0.5 oz.4.9 oz.

24126

24126

12

4812

$7.00$27.00$59.00

$7.00$29.00$61.00

$32.00

$5.00$24.00

$3.50$13.50$29.50

$3.50$14.50$30.50

$16.00

$2.50$12.00

$84.00$162.00$177.00

$84.00$174.00$183.00

$192.00

$120.00$144.00

NANO WORKSNano Works Shampoo1.7 oz.8.5 oz.33.8 oz. (w/pump) Nano Works Condition1.7 oz.8.5 oz.33.8 oz. (w/pump)

24126

24126

$14.00$54.00$121.00

$15.00$58.00$123.00

$7.00$27.00$60.50

$7.50$29.00$61.50

$168.00$324.00$363.00

$180.00$348.00$369.00

PURIFYPurify Shampoo 8.5 oz.33.8 oz.

126

$27.00$59.00

$13.50$29.50

$162.00$177.00

COLOURISTS' SOLUTION BACKBAR SYSTEMAnti Drying Pre Treatment 12 x.67 oz.Fiber Integrity Spray 8.5 oz.Neutralizing Colour Sealer 8.5 oz.

6

12

12

N/A

N/A

N/A

$28.00

$16.00

$16.00

$168.00

$192.00

$192.00

5

JULY

201

2 /

Pro

mot

ions

4

BOOST RETAIL SALES WITH

SAMPLINGIncrease retail purchase levels by encouraging your customers to take a product home and experience it for themselves. Sample consistently and watch your sales rise!

To support your salon’s sampling efforts all year long, Pureology has created an Ongoing Sampling Program including a complete kit with packettes of Pureology systems, presented in an attractive box that can be used as a sample display in your salon!

SALON OFFERPURCHASE AT A DISCOUNT1 Sampling Kit

KIT INCLUDES18 Hydrate Duo Packettes .17 oz.18 Pure Volume Duo Packettes .17 oz.18 Super Smooth Duo Packettes .17 oz.18 Perfect 4 Platinum Duo Packettes .17 oz.9 Essential Repair Duo Packettes .17 oz.9 Nano Works Duo Packettes .17 oz.3 Sampling Sticker Sheets (28 per sheet)1 Packette Presentation Box

SALON PRICE


Sampling is a great way to make your clients feel special and make you look like an expert stylist. More than 90% of Pureology users say they would buy Pureology products again after use. Set yourself up for future retail success by spoiling your clients with samples!”

Natasha Sunshine,Pureology Color Ambassador

“

103

SUMMER HAIR REPAIRREPAIR YOUR CLIENTS’ HAIR AND BOOST PROFITS WITH ESSENTIAL REPAIR TREATMENTSThis kit includes everything you need to introduce your colour-treated clients to must-have treatments from Essential Repair. No matter whatPureology system your client normally uses, adding an Essential Repair treatment will help fortify summer-stressed strands and leave haircolour healthy and shiny.

Use the full-size Instant Repair and Colour Max at the stylist station so clients can discover the Essential Repair difference in the salon. You can also hand them a sample packette of the appropriate treatment or masque so they can continue the experience at home. Your sales will increase when clients try the product and decide to make a purchase!

SALON OFFERPURCHASE$150 or more of any Pureology system Shampoo and Condition (mix and match)

RECEIVE FREE 1 Essential Repair Summer Hair Kit

KIT INCLUDES:1 Essential Repair Instant Repair Leave-In Hair Condition 6 oz. with Stylist Station sticker1 Essential Repair Colour Max UV Haircolour Defense 8.5 oz. with Stylist Station sticker18 Essential Repair Split End Correcting Treatment Packettes18 Essential Repair Restorative Hair Masque Packettes36 Hangtag Packette Holders1 “Summer Hair Repair” Easel Card1 “Summer Hair Repair” Instruction Sheet

SALON PRICE


Drive retail sales with the Essential Repair Clientdeal — coming next month!

JULY

201

2 /

Pro

mot

ions

2

DISCOVER HIGH HOLD, SHINE & DEFINITION

Creates pliable definition with maximum hold

Protects haircolour with the Keravis-infused

Strengthening AntiFade Complex®

Enhances shine and colour vibrancy

NEW COLOUR ST YLISTCONTROL T WISTHIGH HOLD L IQUID WA X

Bottles include a tag clients can scan for easy usage tips and a FREE sample!

SALON OFFERPURCHASE4 Control Twist 3.4 oz. and get one FREE!

SALON PRICE


S T R E N GT H E N I N G

A N T I FA D E COMPLEX

REFLECTIVELIPID EXTRACTS

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