new seo plans launch 3
TRANSCRIPT
New SEO Plans: Operational Changes
June 27, 2013
Plan Implementation
5/30 Announce
Plans
6/14 New Plans
Available in Dashboard
7/1 Old Plans no longer
available for SOWs
All Active SOWs signed before 7/1 are grandfathered in old plans (if desired)
PricingAvailable on Website
With login
Web content Explains methodology
Operations
Onsite: Campaign Shadow
campaign for report and implementation
Use keyword mapping for page targets
We select best pages for rewrites (subset)
We do not write new web pages as part of onsite report
Onsite: PRQ to ReviewRouted to
you via task
Review suggested changes.
Sign-off on PRQ
Routes through web dev team
Onsite: Web Dev Process Team can update CMS or HTML
site
We cover standard installs of popular CMSs
Some outliers may not be covered but our team will review and make determination
We always try to make changes in the most minimally invasive way possible
We do need FTP login as well as CMS login
InfographicsGraphic design
team using writer facts to create compelling visuals
Select Brand or No Brand on Campaign Details
Web Dev team will attempt to place image on client site before syndication
VideosGraphic design
team using writer facts to create videos
Select Brand or No Brand on Campaign Details
Web Dev team posts to YouTube and video is then syndicated
Onsite Content
Campaign Details Advanced Setup publish
process
Onsite Content is now shown on the Content tab under SEO
Press Release & Biz Interview
We will send you a questionnaire to have your client complete
Upload completed questionnaire to task
Press Release New hires Community
involvement Expanding
Business Interview
Unused items do not rollover
Task AttachmentsTasks can now
include attachments
You have to click through to task via email notification
Upload or download graphics, questionnaires, etc..
Camp Details: LocalRetired
questionnaire
Complete local tab
Marketing CollateralNew SEO Sell Sheet
New Local SEO Sell Sheet
Revised Premium Writer
Coming Soon
Camp Details: Topic Keywords
Great content starts with interesting topics
Build a separate list of topics keywords for onsite and blog content
Proposal: Cut ScoresEach program will
have a bucket of available keyword points
Launching by the end of the month
Continue using current process to identify keywords