new sales workshop @ mercedes-benz
TRANSCRIPT
Your journey to a newperformance Xperience
Herzlichen Glückwunsch!(Translated by Google Translate... ;-))
MarketingCampagneEK 2012Inhaker
automotiveMercedes-Benz
resultatenDuitslandNederland
Die Frauschaft Das Interland
VS
32 inzendingen1.700 likes
600.000 games90.000 likes
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Jeroen van der SchenkSocial (Media) Concept Developer
jvdschenk
jeroenvanderschenk
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Mijn Mercedes-Benz merkbeleving
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What’s up? Whatsapp!
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Tweet Fleet The Movie
Mercedes-Benz Tweet Fleet
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Mercedes-Benz Tweet Fleet
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Mercedes-Benz Facebook & Twitter
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#newsalesMB
@jvdschenk
?
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InternetTrends
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Mercedes-Benz Tweet FleetInternet & Transparantie
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Mercedes-Benz Tweet FleetInternet & Transparantie
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De (R)evolutie van Internet
Web 1.0
Web 2.0
Web 3.0
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Een sociale trend waarb i j mensen n ieuwe technologie gebr u iken om d ingen te doen en te maken met anderen , in p laats v an gebr u ik te maken van de gevestigde orde or gan isat ies en overhe id .
Groundswell
Source: Groundswell by Forrester.com
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Organizing without Organizations
“Here comes everybody” by Clay Shirky
Personal Currency
Coop
erat
ion
SHARING
Sharing
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Wat vind ik als ik naar jou zoek op internet?
Organizing without Organizations
“Here comes everybody” by Clay Shirky
Personal Currency
Coop
erat
ion
SHARING
CONVERSATION
Conversation
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Conversation
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Organizing without Organizations
“Here comes everybody” by Clay Shirky
Personal Currency
Coop
erat
ion
SHARING
CONVERSATION
COLLABORATIVEPRODUCTION
Collaborative Production
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Organizing without Organizations
“Here comes everybody” by Clay Shirky
Personal Currency
Coop
erat
ion
SHARING
CONVERSATION
COLLABORATIVEPRODUCTION
COLLECTIVE(INTER)ACTION
POWER TO THE CROWD!
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Crowdsourcing
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Crowdfunding
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Crowdforcing
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Crowdforcing
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Crowdbuying
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<TEKST>Collaborative Consumption
Peer-2-Peer Everything
Peer-2-Peer Everything
Peer-2-Peer Everything
Peer-2-Peer Everything
Peer-2-Peer Everything
@ SEARCH RIDE
@ ACCEPT RIDE
@ STAY CONNECTED
Peer-2-Peer Everything
Peer-2-Peer Everything
Peer-2-Peer Everything
We Are Mobile!
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We Are Mobile!
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Project Google Glass
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Project Google GlassProject Google Glass
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Commodity Markets
Commodity MarketsWAARDE
TOEVOEGEN
PRIJSVECHTEN
Pyramide van klantbeleving
Standaarden & procedures
Verwachtingen waarmaken
Xp visie/
identiteit
Voorkomt
klachten
en verlies van
klanten
Creërt
‘verrassing’ &
loyaliteit
Tevredenklanten
Pyramide van klantbeleving
Raving Fans
Verwachtingen overtreffen
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It’s the customer experience that drives loyalty most.
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Social Touchpoints
verloop van tijd
T T T
inte
nsite
it in
tera
ctie
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Wat doen andere autodealers?
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Martin Schilder op Twitter
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Martin Schilder op Twitter
Inte
ract
ie!
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Motorhuis op Twitter
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FacebookFacebook
Martin Schilder op Facebook
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Martin Schilder - Meten is Weten!
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Motorhuis Weblog
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Martin Schilder Weblog
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Wat betekenen deze ontwikkelingen voor de Stern organisatie?
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Wat vraagt dit van jou?
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Wat heb je hiervoor nodig en van wie heb je dat nodig?
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Jeroen van der SchenkSocial (Media) Concept Developer
jvdschenk
jeroenvanderschenk
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Your journey to a newperformance Xperience