mercedes-benz new sales workshop

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Your journey to a new performance Xperience

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Workshop New Sales voor team van Stern Auto (Mercedes-Benz) in The Boathouse in Almere.

TRANSCRIPT

Page 2: Mercedes-Benz New Sales Workshop

Herzlichen Glückwunsch!(Translated by Google Translate... ;-))

MarketingCampagneEK 2012Inhaker

automotiveMercedes-Benz

resultatenDuitslandNederland

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Die Frauschaft Das Interland

VS

32 inzendingen1.700 likes

600.000 games90.000 likes

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Mijn Mercedes-Benz merkbeleving

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What’s up? Whatsapp!

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Tweet Fleet The Movie

Mercedes-Benz Tweet Fleet

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Mercedes-Benz Tweet Fleet

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Mercedes-Benz Facebook & Twitter

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#newsalesMB

@jvdschenk

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?

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InternetTrends

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Mercedes-Benz Tweet FleetInternet & Transparantie

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Mercedes-Benz Tweet FleetInternet & Transparantie

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De (R)evolutie van Internet

Web 1.0

Web 2.0

Web 3.0

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Een sociale trend waarb i j mensen n ieuwe technologie gebr u iken om d ingen te doen en te maken met anderen , in p laats v an gebr u ik te maken van de gevestigde orde or gan isat ies en overhe id .

Groundswell

Source: Groundswell by Forrester.com

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Organizing without Organizations

“Here comes everybody” by Clay Shirky

Personal Currency

Coop

erat

ion

SHARING

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Pinterest

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Wat vind ik als ik naar jou zoek op internet?

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Organizing without Organizations

“Here comes everybody” by Clay Shirky

Personal Currency

Coop

erat

ion

SHARING

CONVERSATION

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Conversation

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Conversation

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Organizing without Organizations

“Here comes everybody” by Clay Shirky

Personal Currency

Coop

erat

ion

SHARING

CONVERSATION

COLLABORATIVEPRODUCTION

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Organizing without Organizations

“Here comes everybody” by Clay Shirky

Personal Currency

Coop

erat

ion

SHARING

CONVERSATION

COLLABORATIVEPRODUCTION

COLLECTIVE(INTER)ACTION

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POWER TO THE CROWD!

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Crowdsourcing

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Crowdfunding

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Crowdforcing

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Crowdforcing

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Crowdbuying

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<TEKST>Collaborative Consumption

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Peer-2-Peer Everything

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Peer-2-Peer Everything

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Peer-2-Peer Everything

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Peer-2-Peer Everything

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Peer-2-Peer Everything

@ SEARCH RIDE

@ ACCEPT RIDE

@ STAY CONNECTED

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Peer-2-Peer Everything

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Peer-2-Peer Everything

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Peer-2-Peer Everything

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We Are Mobile!

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We Are Mobile!

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Project Google Glass

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Project Google GlassProject Google Glass

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Commodity Markets

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Commodity MarketsWAARDE

TOEVOEGEN

PRIJSVECHTEN

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Pyramide van klantbeleving

Standaarden & procedures

Verwachtingen waarmaken

Xp visie/

identiteit

Voorkomt

klachten

en verlies van

klanten

Creërt

‘verrassing’ &

loyaliteit

Tevredenklanten

Pyramide van klantbeleving

Raving Fans

Verwachtingen overtreffen

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It’s the customer experience that drives loyalty most.

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Social Touchpoints

verloop van tijd

T T T

inte

nsite

it in

tera

ctie

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Wat doen andere autodealers?

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Twitter

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Motorhuis op Twitter

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FacebookFacebook

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Martin Schilder op Facebook

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Martin Schilder - Meten is Weten!

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Martin Schilder Weblog

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Wat betekenen deze ontwikkelingen voor de Stern organisatie?

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Wat vraagt dit van jou?

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Wat heb je hiervoor nodig en van wie heb je dat nodig?

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Your journey to a newperformance Xperience