The 21st Century Retail FuturistsRecreating the Retail Landscape

Wait, wait, don’t tell me!

Who we are We are Retail Jewelry Specialists with unique life experiences spanning

millions of dollars in sales and over 30 years of progressive success. We are Strategic Partners in Alliance with New Rules Marketing and

Jewelry Manufacturers throughout the U.S. We are your coach, your mentor, a confidant, a sounding board, a business

colleague, and most of all, a trusted friend. We are an investor in your success and help you take ownership, be

accountable, responsible and eliminate blame, excuses, and denial. We keep you on track and focus to ensure that your business provides you

with the lifestyle, balance and success that you desire.

Core Values Champion Financial & Personal Growth Professionalism Drives Everything Fun Defines the Journey To Be Remembered Integrity is a way of Life

Motivations Not Having Fun Limited or No Growth Declining Business Wants to Dominate Confused about their Future

Success Components Business Development

Leadership growth Management development Alignment Consultation Work style assessment – Predictive Hiring Tools

Strategic Planning Financial Budgets – Business Plans Human Capital – Succession Planning Site development Best Practices for Your Demographic Landscape with Tactics to

exploit new Strategies – Be Distinct – Not Extinct

Success Components Operations Effectiveness

P & L management – Sales Productivity R.O.I. Systems and Technology Performance Appraisal Incentives and Motivational concepts Site Development or Acquisition

Training Leadership Analysis – management styles Train the Trainer

Store meetings, Coaching, Role Play, basic selling skills Interpersonal Skills – Leadership Effectiveness – Team building Recruiting, Interviewing, Selection, Succession Planning Goal Planning and Feedback Coaching and Counseling Communication Skills

Success Components Training Continued

Customer Retention Database management

R.E.M. – Retail Environment Marketing The Luxury Experience Merchandising – Visual Display - Signage

Market Analysis and Strategy Development “Heart-Share” Brand Equity / Customer Satisfaction Consumer

Research Competitive Shop Website

7 Reasons Why Other Business Owners Think You Should Be Working With New

Rules Strategies - Greg Winokur, Inc. 1 … You're working too many hours and pretty sure that if you left for

a vacation or day off, things wouldn’t work anywhere near as well as they do now … put another way, you’re ready to work a whole lot less … Whatever you call it, small business coaching, executive business coaching or just plain old business mentoring, New Rules Strategies - Greg Winokur, Inc, we’ve literally turned the old business consulting model into a far more powerful, profitable and more affordable way for you as a business owner to get the help and growth in your business…

Taking it to the next Level 2 … You’re ready to make a whole lot more profit … if

you’re not making anywhere near enough money to justify the effort, risk and investment you’re making in the business … it’s time to turn that around …With profit and money making strategies for business New Rules Strategies - Greg Winokur, Inc will be able to help you with your sales, marketing, advertising, profit growth, business growth, business systems, time management and team building strategies to literally jump your revenues in a matter of months …

Creating a High Performance Team 3 … You’re ready to build a team of people that

can grow the business whether you’re there or not … recruiting, training and keeping the best people makes your life so much easier …From our team training programs to our ever so powerful recruitment systems, building a team of motivated, passionate performers is all a part of the program …

Motivation 4 … You need to fall in love with your business again, it’s gotten

boring and at times you even feel sick of it all … time for a re-injection of that vision and passion you had when you first started … Business motivation is at the core of everything that we will take you through. Building either a simple business plan or marketing plan will give you the clarity on not only what needs doing but how to do it. Whether you work from home, are just starting a business or, run a multi-million dollar organization a business coach is one of the fastest ways to a better business and a better lifestyle …

Shared Knowledge 5 … You know that to grow you need to be learning

more, but you don’t even have time to keep up with your industry changes let alone the changes in global business and how to improve it all … Business education has moved into a new realm, with business mentoring and coaching taking over from traditional books and seminars so you get the right information at the right time. Think of it as an entrepreneurial degree using your business as a case study…

Accountability & Recognition 6 … You need a Coach, someone to hold you

accountable, someone to demand a profit, to demand results, someone to push you, cajole you and hopefully more often than the rest … congratulate you on a job well done …Being a business owner can be a lonely job, having a sounding board, a mentor and coach, a friend to talk with and go see about your business problems is just a small part of what a coach does, but often it can be the most valuable …

Clarity & Focus 7 … You need someone who can see the forest for the

trees, an outsider who isn’t blinded by the industry and by too many years in your business … Running your own business is like any part of life, often you need an outsider to see the simplest of things. Often you need a business coach to ask the tough questions so you’re on track … Join the many other business owners around the country, take the step before your competition does …

call New Rules Strategies - Greg Winokur, Inc today …

R.E.M. Coach What is R.E.M. you say? Retail Environment

Management, an exclusive concept developed by New Rules Marketing that involves everything that a consumer encounters once they enter your store.

It includes:

Proper Merchandising and Selection Info-Fueling

Zone Focused Signage Compelling Displays and Store Layout Proper use of Support Materials Well Trained Sales Associates

O.S.M. The Outside the Store Marketing Stuff…O.S.M.,

focuses on making shoppers out of consumers… R.E.M. converts these shoppers into BUYERS!

One Day Alignment – Needs Analysis visit

Alignment Consultationw/ owner or manager.

Observation of the sales floor with owner

Walk through of the store with owner

Interview manager, assistant manager and a salesperson to determine possible sales suppressants.

In-depth analysis using New Rules 25 point needs assessment checklist with the owner(s) of the Company (includes discussion on all sales policies, procedures, goals, accountability, communication, contests, pay, incentives, and sales management of the staff)

Follow up evaluation (2 weeks following visit)

Exclusive One Day Visit One Day visit will include:

1) One full day of sales training with staff.

2) These sessions will teach salespeople sales and customer service skills using the Relationship selling program emphasizing exceptional customer service and sales professionalism.

3) Introduction of a customer profile system for after the sale follow-up

4) Train sales staff on the proper methods of turning over sales

5) Train sales staff on telephone skills to encourage appointments for repeat and referral business

6) Owner/management will be given training forms to reinforce the Selling Program implemented following the seminar

7) Evening dinner meeting with owner/management to discuss follow-up after the seminar to help insure long term effect.

Exclusive Two Day Visit Two Day visit will include:

1) Two full days of sales training with staff - One day with half the sales staff and the next day with the other half of the staff

2) These sessions will teach salespeople sales and customer service skills using Relationship selling program emphasizing exceptional customer service and sales professionalism to create a life long customer.

3) Introduction of a customer profile system for after the sale follow-up

4) Train sales staff on the proper methods of turning over sales

5) Train sales staff on telephone skills to encourage appointments for repeat and referral business

6) Owner/management will be given role-play forms and Relationship Selling Program test to implement following the seminar

7) Evening dinner meeting with owner/management to discuss follow-up after the seminar to help insure long term effect.