new product strategy idea generationidea screeningbusiness analysisdevelopmenttest...
TRANSCRIPT
By: Matthew Arnold Antonia LangenfeldBethsaida Perez
http://www.youtube.com/watch?v=PzR_uuv_1c8&feature=related
New Product Development
New Product Strategy
Idea Generation
Idea Screening Business Analysis
Development
Test Making Commercialization
History
Robin Chase founded Zipcar in 1999
Used model that was created in Europe
Opened offices in 2000◦ First office was in Boston, Massachusetts
Merged with Flexcar in 2007
2009: has 300,000 customers
1
•Apply online
2
•Reserve a car
3
•Unlock car
4
•Drive
Steps to Renting a Zipcar
Zipcar does not make the customer pay for insurance◦ It is included in your membership.
If the customer gets into an accident and its his/her fault, Zipcar will charge a damage fee up to $500 dollars.
If there are injuries or damage made, the customer is covered by a Loss and Liability Policy.
Insurance
Application Fee: $25 Annual Fee: $50 Add Driver to Account
◦Application Fee: $25◦Annual Fee: $60
Cost to Drive: $8 per hr. or $60 per day◦Covers: fuel, insurance and 180 miles
Price
Other Fees◦Toll: paid by driver◦NJ: $5 Domestic Security Fee◦Penalties Returning car late: $50 Cancelled/ Shortened reservation:
$3.50
Price
Car Rental Company: Large
rental company Car: Kia Rio Daily Rate: $43 Fuel: $10 Insurance: $21.95 21-25 Age Surcharge:
$30 Parking: $8 Total: $86.95
Zipcar Company: Zipcar Car: VW Jetta Daily Rate: $69 or by
hr. $7 Fuel: Included Insurance: Included 21-25 Age Surcharge:
None Parking: None Total: $69
Price Comparison
Price Comparison Car Ownership Zipcar
Car: Chevy Impala or Ford Fusion
Car Payment: $238 Finance Charges: $62 Insurance: $80 Fuel: $78 License/Registration/Taxes: $45 Maintenance/Tires: $46 Parking: $175 Total: $769 per month
Zipcar: Whatever your little heart desires
If you drive a lot: $272/month (Several trips each week and a weekend trek)
If you drive a fair amount: $126/month (A couple trips each week)
If you don’t drive much: $28/month (About one trip a week)
Price
Zipcar in the REDS Expect to see profits in 2009
Zipcar Cities◦ Atlanta◦ Boston◦ Chicago◦ London◦ New York/ New
Jersey◦ Philadelphia◦ Toronto, Canada◦ San Francisco◦ Washington DC
Zipcar Universities◦ Dickinson College◦ California State Chico◦ UC Davis◦ University of New Hamp.◦ Elmhurst College◦ SUNY Geneseo◦ Hofstra University◦ California State Long B.◦ University of Alabama◦ Wesleyan University◦ Caltech
Where can I find a Zipcar?
Market Segmentation for Zipcar
Consume
rs
Businesses
Universities
Governmen
t
Why Universities?Get university
Less crowded parking
Convenient Less parking lots built
Less money spent by
university and student
How Zipcar maintains a closely service based product.
Websitewww.zipcar.com
Email [email protected]
Personalized emails
High percentage of loyalty
High percentage of returning customers
Competition
Help the country go GREEN◦ Cutting down drastically on the amount of cars in
the road reduces gas and oil consumption.
Rent a car from HYBRID to CONVERTIBLE◦ Can select amenities like sunroof, ipod adaptors,
etc. ◦ Pick any type of car that fits your lifestyle.
Why pick Zipcar?
