new product and service development
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New Product and Service Development. By JF. What is World Health Connection? A website that seeks to educate the global population on the latest, most relevant healthcare news by providing you with a snapshot of important healthcare headlines. What is our mission? - PowerPoint PPT PresentationTRANSCRIPT
New Product and Service Development
By JF
What is World Health Connection?• A website that seeks to educate the global population on the
latest, most relevant healthcare news by providing you with a snapshot of important healthcare headlines.
What is our mission?• To impart a better understanding of the state of healthcare
around the globe and provide you with a holistic, multi-faceted understanding of this expanding and evolving field.
The History of World Health Connection
• The CEO of World Health Connection began the website in November 2010.
• Since then, he has recruited and constructed a team of very talented young people to help run the website.• Financial Team• Marketing Team• Legal Team• Software Development Team
• Creating an Integrative Data Networking: Facilitating cancer research and collaboration amongst healthcare workers in sub-Saharan Africa (pilot program in Tanzania where we have contacts).
• There are approximately 530,000 new cancer incidences in sub-Saharan Africa each year and almost a third of all cancer deaths are preventable.
• The output of causality-focused research that correlates patients’ demographic and geographic information to genetic and environmental factors is not keeping pace with the rise of cancer incidences.
• The number of research teams and collaborative research projects in hospitals is severely limited by the triaging of organizational and human resource issues above data procurement efforts.
New Project
StrategyApplying the new product and service development funnel
to help us design a simple, cost-effective electronic data capture system that is focused solely on cancer research.
Healthcare workers can continue treating high volumes of patients while concurrently pursuing research goals that advance the quality of cancer care and prevention.
“While a little more than half of all firms use some type of new product development process, 76% of ‘best process’ businesses follow a specific strategy for their NPD activities. A new process will give you better, faster, and more profitable results”.
- David Goldsmith
New Product and Service Development Funnel Overview
Three Main Phases Ideation Elimination Development
Screens Ideation Screen Surface Evaluation Screen Detailed Evaluation Screen
Key Players Referees Gate Keepers
Ideation Screen
Expansion & Surface Evaluation
Surface Evaluation Screen
Detailed Evaluation
Detailed Evaluation Screen
Cross-Functional Development
CFD Gate
Testing
Testing Gate
Deployment
Deployment Gate
Launch Post Launch Review
Post Launch Review Gate
Applying The New Product and Service Development Funnel
Ideation
Idea BankIdea Bank
Idea Recycling
Ideation screen
Surface Evaluation Screen
Detailed Evaluation
Detailed Evaluation Screen
Cross-Functional Development
CFD Gate
Testing
Testing Gate
Deployment
Deployment Gate
Launch Post Launch Review
Post Launch Review Gate
Ideation
How can we generate ideas to fill our Idea bank?
• Collect ideas internally (team)• Have members add ideas to a Google document
• Hold monthly meetings discussing the project.
Triggers of Innovation:• Wear other people’s hats• Pose questions• Spend more mental time in the future• Storyboard ideas• Mind Mapping
Ideation
Expansion & Surface Evaluation
Expansion & Surface Evaluation
Ideation
Surface Evaluation ScreenDetailed Evaluation
Detailed Evaluation Screen
Cross-Functional Development
CFD Gate
Testing
Testing Gate
Deployment
Deployment Gate
Launch Post Launch Review
Post Launch Review Gate
Ideation Screen
Ideation ScreenBroad Criteria:• Is the software relevant to cancer research?• Can the software store data:
• Medical and socioeconomic histories, past treatment regiments and toxicities, cancer onset and progression, response outcomes, and physician case summaries.
• Does software agree with company’s goals?• Is the software feasible with the available resources? (cost under
$10,000)• Is the content we are collecting on this EDC system relevant?• What is the risk associated?Referees:• Software Development Team Member• Financial Team Member • Legal Team Member• Marketing Team Member
Ideation screen
Ideation
Surface Evaluation screenDetailed EvaluationDetailed Eval. Screen
Cross-Functional Development
CFD Gate
Testing
Testing Gate
Deployment
Deployment Gate
Launch Post Launch Review
Post Launch Review Gate
Surface Evaluation
• Conduct preliminary assessments:• Internet research, ask doctors/nurses, researchers,
focus groups, cancer patients. • How can this software differentiate itself from
other systems (delivery, design, market attractiveness)?
• Will this software create an advantage?• Technical assessment• Outline legal assessment• Outline financial assessment (How much will
building software cost?)
Surface Evaluation
Ideation
Ideation screenSurface Evaluation
Detailed EvaluationDetailed Evaluation Screen
Cross-Functional Development
CFD Gate
Testing
Testing Gate
Deployment
Deployment Gate
Launch Post Launch Review
Post Launch Review Gate
Surface Evaluation Screen
Confirmation:• Technical issues?
• Is it easy to navigate?• Is it easy to troubleshoot?
• Legal issues (patient privacy)?• Strategic fit?• Marketing potential, barrier to entry (will researchers be
interested)?• What is the benefit to the patient/researcher?• Evaluate the risk.• Additional areas of elimination.Referees:- Legal Team Member - Doctor- Healthcare worker- Cancer Patient in Africa- Software Development Member
Surface Evaluation Screen
Ideation
Ideation screenSurface Evaluation
Surface Evaluation Screen
Detailed Eval. Screen
Cross-Functional Development
CFD Gate
Testing
Testing Gate
Deployment
Deployment Gate
Launch Post Launch Review
Post Launch Review Gate
Detailed Evaluation
Detailed Evaluation• Idea rationale• Competitive Analysis
• Understanding current data systems.• Calculate growth rate of software.• Calculate size of market (cancer patients in
Tanzania).• Market Investigation
• Target market (who will want to use this system?)• Outline software benefits.• Outline software strategy/potential investors.• Discuss cost effectiveness (getting our money’s worth)• Estimate timeline (creating system and implementing
it)• Forecast
Ideation
Ideation screenSurface Evaluation
Surface Evaluation ScreenDetailed Evaluation
Cross-Functional Development
CFD Gate
Testing
Testing Gate
Deployment
Deployment Gate
Launch Post Launch Review
Post Launch Review Gate
Detailed Evaluation Screen
• What is the best option?• Is the initial audience response positive?• Are the cancer statistics or trends changing?• Is $10,000 enough to create an optimal
software?
Decision to commit and proceed to idea
Referees: • Financial Team Member• Software Development Team Member • Marketing Team Member• Doctor • Cancer Research Scientist
Detailed Evaluation Screen
Ideation
Ideation screenSurface Evaluation
Surface Evaluation ScreenDetailed EvaluationDetailed Evaluation Screen
CFD Gate
Testing
Testing Gate
Deployment
Deployment Gate
Launch Post Launch Review
Post Launch Review Gate
Cross-Functional Development
• Prototype Initiation• Outline software program (design).• Ensure that all team members have been
updated on software development and their appropriate roles.
• Begin legal process (file for patents or rights) or resolve any problems
• Update financials • Marketing
• Define a timeline• Create market launch plans
• Continue to compile hospital/patient feedback• Sub NPSD processes.
Cross Functional Development
Ideation
Ideation screenSurface Evaluation
Surface Evaluation ScreenDetailed Evaluation
Detailed Evaluation Screen
Cross-Functional Development
Testing
Testing Gate
Deployment
Deployment Gate
Launch Post Launch Review
Post Launch Review Gate
CFD Gate
Cross Functional Development Gate
• Review probable execution• Meet updated financial numbers ($10,000 to
implemement)?• Has there been positive feedback?• Review work
Go to test or do not proceed?
Gatekeepers: • Financial Team Member• Website Development Member• Cancer Researcher• Healthcare Worker
Ideation
Ideation screenSurface Evaluation
Surface Evaluation ScreenDetailed EvaluationDetailed Evaluation Screen
Cross-Functional Development
CFD Gate
Testing Gate
Deployment
Deployment Gate
Launch Post Launch Review
Post Launch Review Gate
Testing
• Conduct user feedback (provide a model)• Surveys• Panels- doctors, researchers, pharmaceutical
companies, people in healthcare industry• Scrutinize customer acceptance
• Financial analysis (meet numbers to create
system and implement it).
• Extensive validation
Testing
Ideation
Ideation screenSurface Evaluation
Surface Evaluation ScreenDetailed EvaluationDetailed Evaluation Screen
Cross-Functional Development
CFD Gate
Testing Deployment
Deployment Gate
Launch Post Launch Review
Post Launch Review Gate
Testing Gate
Testing Gate • Quality of testing reviewed
• Are there flaws in the software?• Quality of validation• Organize data and analyze
• Were results positive or negative?• Financial review (how much money was spent?)• Employee review• Go/kill point
Gatekeeper: • Marketing Team Member• Software Development Member• Financial Team Member• Legal Team Member
Ideation
Ideation screenSurface Evaluation
Surface Evaluation ScreenDetailed EvaluationDetailed Evaluation Screen
Cross-Functional Development
CFD Gate
Testing
Testing Gate Deployment Gate
Launch Post Launch Review
Post Launch Review Gate
Deployment
Deployment• Prepare for idea launch/ engage in
necessary activities.• Is everything in order and ready (is the
software setup)?• Finalize launch schedule (when can the
software be ready by and implemented?).
• Start to prepare marketing (how will we get people to use it?).
Deployment Gate• Last check before launch.• Confirm readiness• Review of threats to success (software
bugs)• Final approval for launch
Gatekeeper• Software Development Team Member• Marketing Team Member• Legal Team Member
Ideation Screen
Expansion & Surface Evaluation
Surface Evaluation Screen
Detailed Evaluation
Detailed Evaluation Screen
Ideation
CFD Gate
Testing
Testing Gate
Deployment
Deployment Gate
LaunchCross-Functional Development
Post Launch Review
Post Launch Review Gate
Launch
• Initiation of all activities involved in launch.• Creating software• Implementing software in hospitals,
clinics, and doctors offices in Tanzania.• Deliver final software.
Ideation Screen
Expansion & Surface Evaluation
Surface Evaluation Screen
Detailed Evaluation
Detailed Evaluation Screen
Ideation
CFD Gate
Testing
Testing Gate
Deployment
Deployment Gate
LaunchCross-Functional Development
Post Launch Review
Post Launch Review Gate
Post Launch Review
• Review final costs.• Review benefits of software.• Review strengths/weaknesses of software• What improvements can be made?• Can we use this software in other locations?• Review what has been learned.• Meet with team and discuss.
• Did everyone perform their jobs?• Evaluate performance
• Create future review dates
Ideation Screen
Expansion & Surface Evaluation
Surface Evaluation Screen
Detailed Evaluation
Detailed Evaluation Screen
Ideation
Testing Deployment Launch Post Launch Review
CFD Gate Testing Gate Deployment Gate Post Launch Review Gate
Cross-Functional Development
Ideation Screen
Expansion & Surface Evaluation
Surface Evaluation Screen
Detailed Evaluation
Detailed Evaluation Screen
Ideation
Testing Deployment Launch Post Launch Review
CFD Gate Testing Gate Deployment Gate
Post Launch Review Gate
Cross-Functional Development
Post Launch Review Gate
• Review post launch review data
• Is the software functioning as planned?
• Is the software generating the information we need
for cancer research?
• Are cancer patients getting the proper help in Africa?
• Were accurate decisions made?
• Review forecasting.
• Are there any further improvements?
Thank you!
Questions or Comments?