stages in new product and service development
TRANSCRIPT
New-product Ideas Come From
- Interacting With Various Groups
- Using Creativity Generation Techniques
Techniques For Simulating Creativity :
• Attribute Listing • New Contexts • Mind Mapping • Forced Relationships • Morphological Analysis • Reverse Assumption Analysis
Concept Testing :
Presenting The Product Concept, Symbolically Or Physically, to Target Consumers And Getting Their Reactions.
Three-part Strategy Plan :
• Describe the target market-size, Structure, and Behaviour
• The Planned Product Positioning and Marketing Budget
• The long-run sales, profit goals and marketing-mix strategy
Before development stage,
the Proposal’s Business Attractiveness
needs to be verified by
- Estimating Total sales
- Estimating Costs
And Profits
Quality Function Deployment :
QFD, a set of methods that help translate target Customers requirements into working prototypes.
Product is now ready to branded with
A name, Logo, and Packaging, then
launched in the market.
*Consumer-Goods Market Testing
*Business-Goods Market Testing
1 • Idea Generation
2 • Idea Screening
3 • Concept Development
4 • Marketing Strategy Development
5 • Business Analysis
6 • Product Development
7 • Market Testing
8 • Commercialization
8 Stages Of Product Development