new mobile messaging opportunities
DESCRIPTION
Presentation at IIR Mobile Instant Messaging Asia, 27 June 2007, Hong Kong Diversifying Messaging Applications To Sustain Future Growth Beyond SMS: New Service Opportunities In Mobile IM • Driving the demand for other mobile data services • Allowing group communications with mobile and fixed terminals and richer content sharing • Examining other forms of PC to mobile IM • Assessing current and projected demand for messaging based m-commerce • Examining 3G, IMS and instant messaging directions www.iir-conferences.com/mimasiaTRANSCRIPT
© 2007 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
New messaging and communicationservices opportunities Claude Florin,Multimedia Marketing Manager
2 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007
New service opportunities :Enabling mobile communities
New lifestyles
Richer content sharing : video, picture, conferencing
New Infrastructure
IMS and Web 2.0
Multitasking mobile and web
New lifestyles
Group communications and social user experiences
3 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007Source : C. Andersson et al., Ericsson consumer and enterprise Lab, Take Five segmentation; HP (video portal users)
28%
20%
11%
22%
19%47%31%
22%
Materialists
Achievers
Stability
M2
Instant gratification
Exploration
Pioneers
Traditionalists
Sociables
P2 P1
Statusseekers
Young Socials
Lasting benefits
Ambitious TechiesAdults
Status Seekers
A1
S1 M1
New lifestyles :Who are the early service adopters ?
4 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007
A day of the life of early adopters
Isabelle, an Achiever
Mark, a Pioneer
Nick, a Sociable
Three friends are looking for a place to organize a college reunion…
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Boost social communications
He sends a picture to Mark and Isabelle
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A day of the life of early adopters
… he replies with an instant message, asking for more information
7 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007
A day of the life of early adopters
Nick decides to get his friends on a call.
Mark is free …
8 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007
A day of the life of early adopters
Nick:
Nick: “I’m telling you, it’s perfect. Let me show you around.”
9 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007
A day of the life of early adopters
Back at her desk, she catches up on her PC to see what she missed :
Nick’s photo, Mark’s IM, their call and the video
10 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007
New services for today's lifestyles• Instant messaging, voice
&video conferencing and multimedia sharing
• One consistent experience• Nick, Mark and Isabelle
can…− Communicate to the
community or one on one− Multitask and switch services − Share with handsets and PCs
• Branded communities, increase usage, cross-selling of data services
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IMS and Web 2.0 InfrastructuresIMS brings …• Framework for IP multi-media• Session management control • Application server separated
from network
Web 2.0 brings …• Opening up mobile networks• Flexibility and innovation • IP-Web tools : service chaining
InstantGaming
InstantCalls
Instant Video sharing
InstantGroup calls
Instant Video Telephony
InstantMessaging Multimedia communication services
12 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007
HP OpenCall Instant Communication Service Architecture
NMS / OSS
Billing
Customer Care
& Provisioning
Conferencing Server
User ProfileManagement
IM Server
Content Sharing
Group/CommunityManagement
Media Processing
OpenCall MRF
XML Document Mgt Server
OpenCall XDMS
Presence Server
Home Subscriber Server
OpenCall HSS
IMS Service enablers
User Interface
User Equipment
Content Sharing
Group Management
CommunicationControl
Presence
Identity Management
Device Management
Applications Management
IP
3G
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HP OpenCall Instant Communication User clients
• Rich multimedia communication
• From any device
• Regardless of network
• Easy to use
14 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007
HP OpenCall 3G Video / MRF Architecture
Authentication GreetingsDatabaseDirectorySQL LDAP RSA ACE HTTP
Application server
Notification server
Voice XML/ccXML browsers
Media processing / mixing
Call signaling
Service creation
• Call flows• Menu layouts
Media creation
• Text to .3gp• Flash to .3g
SMTP SMPP MM7
MMSSMSe-mail
2-3GNGN3G GW
SIP/RIP SIP/RTP ISUP-ISDN/E1
H.324M
HTTP
.3pg
Video Messaging, Portal, Conferencing
User Equipment
Media streaming
Applications
IT infrastructure
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HP OpenCall 3G Video / MRFContent sharing
Share a video with friends and comment while it plays
Browse personalized football clips using keywords
PocketSport : Frost & Sullivan, Most innovative application of the year, May 2007, Malaysia.
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HP OpenCall 3G Video / MRFContent interaction
Using a music service, Alice, a Materialist, can follow her favorite bands and get the inside scoop on special events.
She watches the latest music videos from Sugababes and then shops for tickets to their upcoming concert—with the push of a button she can be sure to get the best seats.
17 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007
User content
Marketing
Content discovery
On-line access
HP OpenCall 3G Video / MRFService interaction
Call completion Blogging & messaging
Contact Center Advertising
Music video Karaoke Sport
Conference Monitoring
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Handset Configuration
OMAprotocols
Services Interface
Subscriber Management
Device Management
Reporting
Configuration
SMS / IPGateway
SMSprotocolservices
Application Management
Administration
Subscribers / Groups
Devices / Capabilities
Packages / Settings
Logs, Events, History
Web Services
Web Services
OTA
Services
Management
Applications
NetworkDevices
HP’s device management Service architecture
2-3G
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Web service chaining
PCPhone Set-topPDADevice
Service Register
ContextRepository
SMS,
MM
S
Web Services
Insta
nt m
essa
ging
ServiceOrchestration
Vide
o str
eam
ing
Loca
tion
Con
fere
ncin
g
Pres
ence
XDM
S Bu
ddy
list
Serv
ice
cont
rol
Control Interface
Web service delivery platform
Network services
Customization of service chaining logic
Combine multiple individual services to deliver a user experience
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Web service example :Multimedia greeting card
Alice creates multimedia cards :
1. Select photo
2. Add audio : background music from the portal and/or voice recording
3. Friend ‘s phone
4. Schedule the card send-date
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User blogson portal Video on portal
Select newportal skin
Book tickets
Concert booking
Invite friends
Group listVideo notifications Location service
Impulse BuyPromotion
Generate calls, MMS
Personalized Portal
User Content Video share call
Web service directions :Integrate user experiences
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HP OpenCall new service infrastructure directions
User interfacesMultimedia; handset client development
ServicesManaged service operation; content business management; service launch and marketing
Subscriber managementDistributed subscriber management (HSS, HLR); User profiles, preferences; Communities; Location; Analytics
ContentMetadata, recommendation, search; advertising; music, video, ring-back
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HP OpenCall Instant CommunicationHP’s differences
•$9B revenue from communication, media & entertainment•10% of total HP revenue
Services Devices Enabled Network
Operations & Billing Infrastructure
HP Services Marketplace
HP iPAQs, Notebooks & Digital Entertainment
HP Service Delivery Platform, powered by OpenCall
HP Integrated Service Management, powered by OpenView
HP OpenCall HLR & HSS
Integrity & NonStop
Media Storage
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Thank you!