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LIVE COMPANY GROUP NEWSLETTER, DECEMBER 2018

Letter from the Chairman

I’m delighted to present the December edition of our

new monthly Live Company Group Newsletters. I’ve been

extremely busy over the last few weeks visiting our partners

in China and South Korea as well as meeting prospective

new partners to discuss the BRICKLIVE Tours and Shows.

The announcement of Mythical Beasts marks another im-

portant milestone and highlights the success of our touring

division.

I wish you all a very merry and peaceful Christmas.

- David Ciclitira, Chairman

Notes from Ruth Cunningham

I joined Live Company Group as Chief Operating Officer in

mid November and have been allocated the delightful task of

editing the Monthly Newsletter going forward.

It has been a very busy few days with the completion of the

Mythical Beasts agreement with our South Korean partner,

ASW Asia. This marks yet again another exciting opportunity

and important milestone for the Group which shows the

strength and global recognition of the BRICKLIVE brand.

I look forward to working with all of our partners in the near

future.

- Ruth Cunningham, Chief Operating Officer

CHRISTMAS!MERRYFROM LIVE COMPANY GROUP

New ActivitiesBRICKLIVE CENTRE, SHANGHAIOn 28 November, we announced the opening of the second BRICKLIVE Centre in Shanghai.  The Centre

adopts a Jungle theme, creating an interactive and fun experience for kids whilst their parents can rest

their feet and have a well earned cup of coffee – a format that is increasingly popular in Asia. The launch

was incredibly successful and was attended by operating partner - Wuhan Realjoy Children Park

Management Co. Ltd.

GRIMALDI FORUM, MONACOFollowing the success of BRICKLIVE Christmas in London’s Saatchi Gallery in December 2017, the Grimaldi

Forum in Monaco will host a Monegasque BRICKLIVE Christmas between the 22nd December and the 6th

January. Greeted by Prince Albert II, the show promises to delight LEGO® Fans with its festive theme that

will include incredible brick built Christmas decorations, a dedicated Star Wars Zone themed area, Mine-

craft and Galactic adventures. The main attraction of the event will be Animal Paradise, a collection of 21

life-sized LEGO® models of both protected and endangered species. It will be a truly memorable event for

all BRICKLIVE fans, family and friends. Visit the BRICKLIVE Christmas Monaco website here

ELSEWHERE IN THE UKDuring this festive season, come visit our Christmas models at:

- Churchill Square, Brighton from the 1st December to the 2nd January 2019 to see the Christmas Grotto.

- Plymouth Market on the 1st December to see the Penguin and Santa Make and Take.

- Plymouth City on the 3rd December to the 3rd January 2019 to visit the Santa Express and March of the Penguins.

- Mermaid Quays, Cardiff from the 3rd December to the 4th January 2019 to see Santa on his Sleigh.

Hot off the PressLIVE NATION, NORTH AMERICAN & CANADAOn the 15th November we announced that the agreement between the Group’s

US joint venture, Parallel Three Six Zero Inc., and Live Nation Entertainment,

Inc. had been signed for the exclusive promotion of BRICKLIVE events in North

America and Canada. The first show will be launched in the Dallas Cowboys’

official training ground at The Star in Frisco, Texas on the 26th January 2019.

More information can be found on the LVGC website, here.

BRICKOSAURS, MARWELL ZOOOn the 16th November we brought you news that BRICKLIVE Brickosaurs

(“Brickosaurs”), a brand new Tour, will make its worldwide debut at Marwell

Zoo from April to September 2019. Following this, the Tour will continue its

travels around Europe. The first continental zoo to host Brickosaurs has already

been secured and terms have been agreed for a launch date of Summer 2020.

The show comprises 50 incredible models and approximately 2 million bricks

that will invite people to take a trip back in time and immerse themselves

amongst these great giant reptiles.

BRIGHT BRICKSThe World’s Premiere Brick Model Building Company has just released a

new video which showcases the exceptional LEGO® brick models built for

corporate clients around the world which includes the life-size Force India

Formula 1 car. The promotional video can be found here.

MYTHICAL BEASTS, SOUTH KOREAOn 30th November, we announced that our subsidiary company BRICKLIVE

Touring has successfully signed a three year lease agreement with South

Korean based company ASW Asia for the lease of over 50 models.  The structure

of the deal will mean the Company will receive a Content and License Fee of

1.3 million US Dollars. The Mythical Beasts Tour will begin at the end of

January 2019. This exciting event demonstrates the range and versatility of

the BRICKLIVE concept. More information can be found in the RNS, here.

THE COMPANYThe Company has launched a brochure detailing the BRICKLIVE brand and

features some incredible profiles of the various models.

A copy of the brochure can be found here.

Trudy Norris-Grey

Trudy is Global Managing Director, CityNext, Connected Infrastructure and Global Business Development with Microsoft and is a recognised leader in

the IT industry with over 30 years of success spanning global sales, marketing, channel and partner strategies, business development and portfolio

transformation. Trudy says: “My job is to provide value; whether it is for the brand, the consumer, it is about spotting opportunities and delivering

them”.

New Members to the Board

Simon Horgan

Following the acquisition of Bright Bricks, Simon Horgan has joined the board of LVCG.  Simon has been involved in the events and exhibitions sector

for over 30 years including 6 years where he was CEO of the Abu Dhabi National Exhibition. He brings a wealth of experience having worked across

several industry sectors. Simon says “ In joining the main Board of LVCG I am able to help ensure the smooth integration of Bright Bricks to the

Company. LVCG is now in a unique position whereby the group can offer fully integrated event solutions to include concepts, content and delivery.

I’m excited and looking forward to contributing”. Full biographies for both Trudy and Simon can be found here.

On the 1st November we welcomed both Trudy Norris-Grey and Simon Horgan as Non Executive Directors to the Board.

In The SpotlightEvery month we will introduce our trusted colleagues across the globe whom work

hard to deliver the BRICKLIVE events. This month we have put the spotlight on our

colleagues in South Korea whom have been extremely busy with a number of projects.

KEY FACTS:

- 8 operating staff

- Mythical Beasts Tour

- 4 BRICKLIVE Centres

- 1 BRICKLIVE Kids Café

- 2 BRICKLIVE Tours

Chairman’s Questions

Question 1: Operations: How many events have occurred and in how many countries?Through BRICKLIVE and Parallel Live, LVCG (the company) is launching shows globally and is active across a number of regions including Europe, South America,

Asia and America. Between November 2017 and the end of 2019, there will be 51 BRICKLIVE events by across 4 continents comprising BRICKLIVE Shows, BRICKLIVE

Tours, BRICKLIVE Centres and BRICKLIVE KIDS cafes. The website will be updated to include a calendar of events.

Question 2: What does “a leading global children’s entertainment and education brand” mean? 

BRICKLIVE is a network of partner-driven interactive family events for LEGO® fans. The Company receives a license and content fee for using the BRICKLIVE product

whilst our partners promote, manage and operate the events.

BRICKLIVE promotes the benefits of LEGO® as an educational tool through interactive play and experience created through building structures such as the strongest

bridge, or building the fastest car to race down the track or even using LEGO® architecture bricks to build real life structures. Delivering the educational experience

enjoyed by children and families is part of our core set of principles. Within 12 months, the BRICKLIVE brand has been or is currently active across 4 continents and

its presence within a global market is increasingly growing to become a recognised universal brand.

Question 3: Partners: Can you name the partners that manage and organise the events?We work with many partners across the regions and the Partner tends to be region specific although going forward, we may work with more than one Partner to

deliver to wider BRICKLIVE events such as BRICKLIVE Tours with varying themes, BRICKLIVE Centres and BRICKLIVE KIDS cafés. For example, we are currently

working with Live Nation (America and Canada), Exim Entertainment (South America), BECTERO (South East Asia), Grimaldi Forum (Monaco) and HiBrick (South Korea).

Question 4: Brand Value: The value extends far beyond the financials from the events. How should one view the value of the brand? 

The Company has a diverse portfolio of assets ranging from BRICKLIVE events, BRICKLIVE Tours with varying themes, BRICKLIVE Centres and BRICKLIVE KIDS cafés

and also BRICKLIVE Education. The acquisition of Bright Bricks which is one of the world’s premier brick model building companies having built models for Jaguar

Land Rover, McLaren, Rolls Royce, Novartis, John Lewis and Force India, will give the Company the ability to deliver multiple events and shows at any one time.

Within 12 months, the brand has grown exponentially which is largely attributed to its global presence, our partners and the strategic acquisition of Bright Bricks.

As part of the Monthly Newsletter, we will respond to three questions submitted to the company. This will provide an opportunity for the Company to respond to any matters or questions directly raised by shareholders or those wanting to understand the BRICKLIVE brand further. We’ve already received a large number of questions, if you don’t see an answer to yours now then we’ll address it in subsequent editions.

FURTHER INFORMATIONWe hope you have enjoyed the first edition of our Monthly Newsletter. If you have any further questions please contact

Ruth Cunningham at r.cunningham@livecompanygroup.com / For more information, visit www.livecompanygroup.com

BRICKLIVE is an independent producer and not associated with the LEGO® Group

2nd BRICKLIVE Centre Opens in China

Dallas Cowboys LEGO Football Helmet

Mythical Beasts, Hydra

BRICKLIVE Christmas

Brickosaurs

South Korean TeamMythical Beasts Contract

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