newmedia.08542-267918472665-4967-49-5958-0385675-596-08542-267918472665-4967-49-5958-0

building the community.

MassGOP

robert willington

Text

New MediaAudience?

average voter

activists

opinion makers

mainstream media

average voters

average voters

average voters

(too busy with life, that’s why they are average)

Influence the Influencers

WHAT IS YOUR GOAL?

FIELD CAMPAIGN NEEDS - VOTER ID

WEB CAMPAIGN NEEDS - VISITOR ID

Websites

• Professional

• Over Produced/Slick

• Edited

• No Errors

• Professional Voice

• Static

Blogs• Informal

• Original

• Relaxed

• Flawed

• Informal Voice

• Frequent Updates

Blog Believable✦The Real Thing (genuine/authentic)

✦No Filter (no liberal bias)

✦Believable (because it is semi real time, not calculated)

✦Raw (unedited)

✦Inside-scoop (info you wont’ read in tomorrows paper)

✦Fast (read tomorrows paper here today)

What is your niche?

70 Million Blogs in world.

Only 1 blog covering ( ) from a GOP Perspective.

Walking the TalkDemocrats talk about transparency.

Republicans show transparency.

“Although few in numbers, the GOP legislators are making noise by showing what is really happening in the state house.”

“When I want to find out what is happening on Beacon Hill, ironically, I visit the Republican blog.”

“’Sunshine is the best disinfectant,’ this seems to be the motto for Republicans on Beacon Hill.”

“There is no secret as to what the GOP is pushing on Beacon Hill... The Democrats... well.. that’s a different story.”

“The Republicans are such champions of transparency, they are actually putting their meetings online, live, for everyone to see. The Beacon Hill GOP has put the “backroom” online.”

Undercover Website?

If you are going to have a blog, then be a blog.

First few weeks are crucial to define the blog.

Do not copy/paste press releases.

5 posts per week.

Build treasure chest of posts for future doldrums.

Requires Creative Work, Not Necessarily Extra Work.

(It’s what you’re already doing)

Blog Mechanics

Blogger is a free service (blogger.com)

Simple to use.

1 author or several authors? Up to you.

Easily post pictures, videos.

Post polls.

Post links.

2 MassGOP blogs

Public Private

Visitor I.D.

★Petitions!!!!

★Give people a voice.

★Collect, Collect, Collect!

★Tap into news cycles

Stop In State Tuition for Illegal Immigrants!

Sign This Petition!

Name:Address:Email:Phone:

(Data Collection just as important as Pushing Information)

Got Splash?

McCain Sticker Requests

NEW ACTIVISTS? NEW CANDIDATES?

GROWING OUR PARTY

Donate ButtonS Are soooo 2008!

screaming “donate”

push to blogs.

1

2

3 push to candidates.

Over 20 blogs have Sticker Widget

Could Be Donation Widget

Flash Map (get local)

get local.

Measurements

Measurements

Measurements

Measurements

Measurements

Measurements

Emails

Keep It Short

Say More with Less.

Remember Target?

activists

opinion makers

mainstream media

✴Immune to political speak.✴High baloney detector

Emails

“Sent from my Wireless Blackberry Device.”“Sent from my iPhone.”“Hey Mike... just wanted to...

What does this convey?

Get Raw

Stripped Down

Text Only

No Graphics

use sparingly

Memo To Chair Example...

Memo Email

Social Networks13.7% of Massachusetts Adults - 661,190

15.1% identify as conservative.

99,839 Massachusetts Conservatives.

Networks

646-495-9201 transform cell into mic

110 Million Active Users 85% are 18 +

average YouTuber is 27, with 20% being 35 or older

#1 picture database

cell phone + video + now = awesome.

micro blogging - quick jabs of info.

GOmobile

• iPhone is just the beginning.

• acquire cell phone numbers

• GOTV

• Talk Radio (we own it, right?)

Tagga.com

Mozes.com

1% Rule

It's an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will "interact" with it (commenting or offering improvements) and the other 89 will just view it.

Republicans Should Invade The 1%

STEAL THESE IDEAS