new media presentation (2)
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FA102a, Research, Product Proposal and Brand Development
Healthier diet without sacrifices Mary Zaleska
Assignment 01/ Research
“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Healthier diet without sacrifices Mary Zaleska
“Electrical and thermal stimulation of the tongue”
Assignment 01/ Research
https://bcrc.bio.umass.edu/courses/fall2013/biol/biol523/sites/default/files/foliate_papillae.jpg
Healthier diet without sacrifices Mary Zaleska
Assignment 01/ Research
A combination of different levels of electrical currents and varying temperature of the electrode
http://codecondo.com/wp-content/uploads/2014/04/12-Free-Books-for-Learning-Theoretical-Computer-Science.jpg
Healthier diet without sacrifices Mary Zaleska
Assignment 1/ Research
“Can produce a salty, sweet, sour or bitter sensation”
https://thefunctionalfoodie.files.wordpress.com/2015/02/enhanced-buzz-wide-3905-1400278514-25.jpg
Healthier diet without sacrifices Mary Zaleska
Assignment 01/ Future Product or Service
Healthier diet without sacrifices Mary Zaleska
Eating without consequences- Allows to taste without consuming- Satisfies the apatite- Small and convinient
Healthier diet without sacrifices Mary Zaleska
Assignment 02/ User Persona Research
User Persona AEmma Darcy, 21/ Pre-Med Student
Frustrations:- Not enough time to cook- Stress eating- No time to work out
Goals:- Being healthier- Looking better- Getting her crushes attention
Healthier diet without sacrifices Mary Zaleska
Assignment 02/ User Persona Research
User Persona BSteve Drake, 52/ Car mechanic
Frustrations:- Diabetic, scared for his health- Not enough time to cook-Bad habits that are hard to fix
Goals:- Being healthier for his kids- Not resigning from the taste of his favorite, but unhealthy meals- Change his lifestyle without sacrifices
Healthier diet without sacrifices Mary Zaleska
Assignment 02/ User Persona Research
Healthier diet without sacrifices Mary Zaleska
Assignment 02/ Creative Persona Portrait
Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Source for Brand Character Words
Ellie Goulding
Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Brand Character Diagram
Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Naming Process(Taste, Food, Digital, Technology, Illusion,
Stimulation)
ITaste ( Illusion & Taste)Tasti ( Illusion & Taste)
Foodigi ( Food & Digital)
Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Final Product/ Service Name
Tastestim (Taste & Stimulation)- If pronounced resemblance Tasting. Combines the
essence of the product which is stimulating taste buds.
Definition of STIMULATION:To invigorate (a person) by a food or beverage
containing a stimulant, as coffee, tea, or alcoholic liquor.