BUSINESSFIRSTMAGAZINE & ONLINE

MEDIA PACK 2017Business First is the definitive source

of inspiration for Northern Ireland

businesses whether in print in

Business First, Northern Ireland’s

business magazine, or online at

businessfirstonline.co.uk.

Business First has helped readers

connect with advertisers for the past

10 years and is trusted by some of the

UK’s leading B2B brands.

Business First the only effective

cross-platform B2B publisher in

Northern Ireland reaching over 25,000

business decision makers across all

sectors throughout the Province.

Business First is the ideal marketing

partner to help you take your

marketing message to the heart of

Northen Ireland business.

Your cross-platform marketing partner in Northern Ireland

INFORMING : CHALLENGING : INSPIRING

BRANDMARKETING PLATFORM

Business First has grown from a simple magazine to a powerful cross-

platform brand. We regularly engage with our readers and we provide our

Marketing Partners opportunities to do so as well.

Whether in print, online or as an Event Partner, Northern Ireland’s most suc-

cessful brands use Business First as an integral part of their marketing strat-

egy and we look forward to having you join them in their success.

Brands that have integrated Business First in their marketing plans Include

BRAND COMMUNITY HOW CAN OUR BRAND HELP YOURS?MAGAZINE

Distribution

5,000

Readership

22,500

Readers per copy

4.5

Digital Circulation

15,000

Total Audience

37,500

DIGITAL

Monthly page views

22,000+

Monthly visitors

5,900+

Northern Ireland B2B 

Website Ranking

1st

SOCIAL

LinkedIN

2,500+

Twitter

2,200+

Facebook

1,400+

EVENTS

Over 500 attendees

at sponsored events

promoted and

delivered across the

year.

Taking an open and positive approach to the

realities of Northern Ireland, BUSINESS FIRST

MAGAZINE is bursting with articles from a wide variety of

contributors from across all aspects of Northern Ireland

business that both inform and challenge our readers.

Always informative, we have deliberately

designed BUSINESS FIRST MAGAZINE to be reader-

friendly offering our readers easily digestible information

to help them do business better.

ANNE PHILIPSONProgramme Director, Leadership Instituteand a regular Business First Contributor

PRINTMARKETING PLATFORM

EDITORIAL PROFILE Business First enjoys the confidence of the members of every major business

organisation in Northern Ireland. Each of these organisations has a regular column in

Business First and provides our readers invaluable business information and valuable

business insight.

Over the past ten years of publication BUSINESS FIRST

MAGAZINE has evolved around the specific needs of our

readers and advertisers. Every name on our database has

been hand-selected to ensure it lands on the desk or inbox

of Northern Ireland’s business leaders, commentators,

influencers and decision-makers.

As a result, you and your clients can be sure that their

marketing spend will be targeted to your specific audience.

Distribution of Business First magazine: 5,000

Total readership: 20,000

PRINTMARKETING PLATFORM

CHRIS BROWNChris Brown is Director at MCE Public Relationsand a regular Business First Contributor

READERSHIP PROFILE

CIRCULATION BREAKDOWNJob title

• Director, Partner or Owner 61%

• Marketing Manager 34%

• Partner or Owner 5%

Gender

• Male 77%

• Female 23%

Size of company by employees

• 1-10 58%

• 11-50 26%

• 51-100 7%

• 101-250 4%

• 250+ 5%

PRINTMARKETING PLATFORM

SIGNATURE SUPPLEMENTSMany of our Marketing Partners take advantage of

the opportunities within our growing list of Business

First Signature Supplements.

Designed and printed to the same high quality

employed with Business First, our supplements

give our partners space to expand on their offerings.

Business First Supplements are delivered as a part

of or along with the magazine and a digital versions

is hosted on the Business First Website.

PROFESSOR SIMON BRIDGESimon Bridge is a Professor at Ulster University Busi-ness School and a regular Business First Contributor

JANUARY MARCH

JUNE SEPTEMBER

The Economic

Outlook

includes thought

leadership

contributions

from industry

champions and

attracts a Main

Partner as

sponsor.

PA and

Office Manager

Awards celebrate the

professionalism

and dedication of

our office

administrators that

are often taken for

granted. It attracts

two Main Partners

and a number of

Awards Sponsors

The

Conference

Guidbookhighlights

Northern Ireland’s

leading meeting

venues giveing

each an opportnity

to promote their

unique selling

proposition. It

attracts one

Marketing Partner.

The Emerging

Leaders profiles

40 of Northern

Ireland’s young

leaders - the

ones to watch

over the coming

years. It attracts

two Marketing

Parters

ELECTRONIC COPY REQUIREMENTS

Adverts should be supplied in the following for-

mats in order of preference

1. PDF with fonts embedded

2. EPS with fonts as outlines or embedded

3. Quark with fonts and graphics

Please ensure that:

• All imagery is within CMYK colour space

• Image resolution is at least 300dpi

• Total ink cover does not exceed 300%

• Composite file not separated

Please note that:

• Overprint and knockout is the

responsibility of the originator

• A visual proof should accompany all files for

content comparison

• We cannot accept responsibility for colour

without a contact proof

Method of supply

• email to: copy@businessfirstni.co.uk

• FTP - please provide us with the ftp

address, username and password to

collect from your site.

MECHANICAL DATAFull page 210mm x 297mm + 3mm bleed

Full page normal 190mm x 245mm

Half page landscape 185mm x 137mm

Half page portrait 90mm x 277mm

Quarter page portrait 90mm x 137mm

Sponsorship strip 210mm x 28mm +3mm bleed

PRINTMARKETING PLATFORM

COPY DETAILSThrough our dedicated Copy Department we work

closely with all of our clients to ensure that the copy

you provide appears in the magazine in the format

you expected.

In order to help us achieve that level of service, we

ask that you provide your artwork and images in a

format correctly sized and ready to go.

Here are the details of our Copy Requirements.

BUSINESSFIRSTONLINE is the only dedicated business-specific website in Northern Ireland which is updated daily and with posts promoted across all SocialMedia platforms reaching an additional 3500 fans and followers. As such, BUSINESSFIRSTONLINE is an effective and cost-efficent platform on reach the NorthernIreland business community.

BUSINESSFIRSTONLINE attracts on average9000+ unique visitors each month making it thehighest ranking business website in Northern Ireland.

The associated Weekly Ezine has 6500+ subscribers

For maximum exposure, all banners, MPUs and button adsappear on every page of the website.

CORPORATE MEMBERSHIPFor PR savvy companies, the businessfirstonline Corporate Membership - which guarantees exposurefor every press release, video, event, job, interview and podcast - is an excellent platform for maximum exposure.

Available on a 6 or 12 month basis, Corporate Membership is a number-limited offer. Please contact usdirectly for more information on how your CorporateMembership can be used to your maximum benefit.

WEBSITE ADVERTISINGAdverts can be supplied in jpeg, gif (inc animated) @ 72dpi.Leaderboard Banner £175 per monthBanner £150 per monthMPU £150 per month250 x 125 Button £99 per month 125 x 125 Button £75 per month Sponsored Article £95 per feature (to 700 words +image)

30% discount for bookings of three months or more

WEEKLY EZINE (distribution 6,500+)

Banner £125 per week - no minimum

Ad space is limited. Please call for further information

BUSINESSFIRSTONLINEnorthern ireland’s business address

EDITORIAL

Gavin Walker

Managing Editor

028 9147 2119

gavin@businessfirstni.co.uk

ADVERTISING

Jenny Belshaw

Sales Manager

028 91472119

jenny@businessfirstni.co.uk

COPY/FINANCE

Margaret Walker

Director

028 91472119

margaret@businessfirstni.co.uk

YOUR BUSINESSFIRST CONTACTS

BUSINESSFIRST COMPLETE OPTIONS & INDUSTRY-LEADING TRANSPARENT PRICING LIST

ONLINE

MAGAZINE

125 x 125 Button per month £75250 x125 Button per month £99MPU per month £150Leaderboard Banner £175Banner per month £150Skyscraper per month £150Blog/Sponsored Article £95News Article (Promo on Social Media) £59Video Hosting (Promo on Social Media) £59E-shot (16,000) £595Weekly ezine per insert (6,500) £125Corporate Membership 12 months (unlimited access to website features) £595

Double Page Spread (DPS) (pages 2&3) £2500 £1995Double Page Spread (run of magazine) £2100 £995Split DPS (2 consecutive right hand pages) £2100 £995Half page DPS £1550 £795Full page ad £1550 £795Half page £945 £495Quarter Page £475 £195Sponsorship Banner £395 £295Sponsored Column (advertorial + Banner) £595 £495News Story to 300 words + pic £275 £175Insert £400 £400

COVER FEATURE 6 pages total £6995 £4995This package offers you a truly outstanding opportunity to profileyour business including:

• Front and back covers + 4 pages in the body of the magazine. • Professional photography• 500 copies of the magazine for distribution to clients

and prospective clients.• A two-month shelf life• Full web & ezine feature included

NON-COVER FEATURE 2 pages £990 £7504 pages £1980 £12756 pages £2970 £1400

ANNIVERSARY FEATURE 4 pages £1980 £1275

FEATURE SPONSOR 6 pages £2970 £1400

BUSINESSFIRST is unique in Northern Ireland in that it offers you the opportunity to create a bespoke marketing package of print and online marketing that that will best suityour own marketing goals with our industry-leading transparentpricing policy.

Here is a full list of every marketing opportunity you can take advantage of both on and and offline.

Create your own marketing package and enjoy furtherdiscounts. Please contact us with your requirements.

RRP1 BUSINESS FIRST2

1. RRP = Recommended costs based on rate comparisons with comparable Northern Ireland publications.2. BUSINESS FIRST = BUSINESS FIRST industry-leading transparency rates.