New Media, New Tools, New Audiences

what it means to anybody who has a message to get through to anyone, anywhere in the world…

Madu Ratnayake(Twitter: @MaduRatnayake)

• Media that was good at groups, was not good at conversation, medial which was good at conversation was not good at group

• Internet – groups and conversation at the same time

– many to many

• All forms of media get digitized

• Consumers can Produces

media is increasingly global, social,

ubiquitous and cheap

democratization of influence

• Old

– Journalist, media houses, corporations, print/press

• New

– Amateur individuals, Twitter, blogs

media

• News

• Interests/knowledge

• Individual opinions

• Likes and dislikes

• Common causes

• Fantasy

Media is increasingly getting social

Wikipedia, Crowdsourcing/Prosumer

As of April 2008, the English Wikipedia received 220,949

edits a day; 175,884 registered people edited Wikipedia in

that month.

Social Media

Social Media

• Valuable/thing of Interest

• Anyone

• Prosumers

• Rating/Feedback

• Sharing

Social Networking Platforms

• Rating• Reviews• Blogs• Wiki• Twitter• LinkedIn• Flicker• YouTube• Facebook/My Space• SecondLife• Lot more is there and emerging….

growth of the internet

ASIA REGIONPopulation

( 2009 Est. )

% Pop.

of

World

Internet Users,

Latest Data

Penetration

(%

Population)

User

Growth

( 2000-2009

)

Users %

of

World

Asia Only 3,808,070,503 56.3 % 704,213,930 18.5 % 516.1 % 42.2 %

Rest of the

World2,959,734,705 43.7 % 964,656,478 32.6 % 291,1 % 57.8 %

WORLD TOTAL 6,767,805,208 100.0 % 1,668,870,408 24.7 % 362.3 % 100.0 %

Source: www.internetworldstats.com

Sri LankaInternet Usage

Source: www.internetworldstats.com

121,500

1,148,300

2000 2009

845%

5.4%

Sri LankaMobile Phone Usage

~25%

New Possibilities and Challenges

• Information overload

• Mass customization

• One to one reach

• User in control (IPTV, TIVO, Web)

• Tweens

• Online reputation

Getting a message across requires working through a complex web of new media, new

tools and new audiences

time for prosumers

credits

• Clay Shirky: TED Talk

• PR 2.0 – Deirdre Breakenridge

• Crowed Sourcing – Martin Lindstorm

• The Long Tail – Chris Anderson