new media boot camp day two 20090925
DESCRIPTION
TRANSCRIPT
![Page 1: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/1.jpg)
New Media and Social Media Workshop
Instructor EricSchwartzman
San Francisco Sept 25 2009
Day Two
2
Media amp Democracy
3
Living Breathing Mediascape
111122 Facebook Supporters as of July 13 2009
4
Living Breathing Mediascape Flickr Photo Stream
3500+ Photos Uploaded in first 5 Days vs
1207 During the Same Period Last Year
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 2: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/2.jpg)
2
Media amp Democracy
3
Living Breathing Mediascape
111122 Facebook Supporters as of July 13 2009
4
Living Breathing Mediascape Flickr Photo Stream
3500+ Photos Uploaded in first 5 Days vs
1207 During the Same Period Last Year
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 3: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/3.jpg)
3
Living Breathing Mediascape
111122 Facebook Supporters as of July 13 2009
4
Living Breathing Mediascape Flickr Photo Stream
3500+ Photos Uploaded in first 5 Days vs
1207 During the Same Period Last Year
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 4: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/4.jpg)
4
Living Breathing Mediascape Flickr Photo Stream
3500+ Photos Uploaded in first 5 Days vs
1207 During the Same Period Last Year
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 5: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/5.jpg)
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 6: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/6.jpg)
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 7: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/7.jpg)
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 8: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/8.jpg)
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 9: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/9.jpg)
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 10: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/10.jpg)
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 11: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/11.jpg)
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 12: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/12.jpg)
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 13: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/13.jpg)
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 14: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/14.jpg)
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 15: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/15.jpg)
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 16: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/16.jpg)
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 17: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/17.jpg)
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 18: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/18.jpg)
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 19: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/19.jpg)
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 20: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/20.jpg)
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 21: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/21.jpg)
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 22: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/22.jpg)
22
Secret Formula
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 23: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/23.jpg)
23
Objective
Leverage Content to Generate
Transactions
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 24: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/24.jpg)
24
Optimization vs Marketing
SEM
SEO
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 25: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/25.jpg)
25
Acting Like a Publisher
Editorial and Advertising
Content
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 26: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/26.jpg)
26
First Rule of Search Engine Optimization
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 27: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/27.jpg)
27
Citation Indexing
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 28: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/28.jpg)
28
Case Study Organic Blog Optimization
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 29: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/29.jpg)
29
Case Study Inbound Links
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 30: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/30.jpg)
30
Case Study Tracking Inbounds
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 31: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/31.jpg)
31
Case Study Search Results
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 32: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/32.jpg)
32
Case Fewer Inbounds Higher Rank
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 33: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/33.jpg)
33
Case Study Evaluating Inbounds
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 34: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/34.jpg)
34
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 35: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/35.jpg)
35
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 36: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/36.jpg)
36
Step 1 Community Mapping
Source Kartoo
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 37: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/37.jpg)
37
Step 2 Inbound Links
Source Yahoo Site Explorer
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 38: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/38.jpg)
38
Step 2 Site Rank
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 39: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/39.jpg)
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 40: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/40.jpg)
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 41: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/41.jpg)
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 42: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/42.jpg)
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 43: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/43.jpg)
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 44: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/44.jpg)
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 45: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/45.jpg)
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 46: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/46.jpg)
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 47: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/47.jpg)
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 48: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/48.jpg)
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 49: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/49.jpg)
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 50: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/50.jpg)
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 51: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/51.jpg)
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 52: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/52.jpg)
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 53: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/53.jpg)
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 54: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/54.jpg)
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 55: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/55.jpg)
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 56: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/56.jpg)
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 57: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/57.jpg)
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 58: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/58.jpg)
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 59: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/59.jpg)
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 60: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/60.jpg)
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 61: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/61.jpg)
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 62: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/62.jpg)
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 63: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/63.jpg)
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 64: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/64.jpg)
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 65: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/65.jpg)
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 66: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/66.jpg)
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 67: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/67.jpg)
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 68: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/68.jpg)
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 69: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/69.jpg)
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 70: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/70.jpg)
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 71: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/71.jpg)
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 72: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/72.jpg)
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 73: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/73.jpg)
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 74: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/74.jpg)
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 75: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/75.jpg)
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 76: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/76.jpg)
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 77: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/77.jpg)
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 78: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/78.jpg)
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 79: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/79.jpg)
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 80: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/80.jpg)
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 81: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/81.jpg)
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 82: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/82.jpg)
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 83: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/83.jpg)
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 84: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/84.jpg)
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
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85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
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86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 87: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/87.jpg)
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 88: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/88.jpg)
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 89: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/89.jpg)
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 90: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/90.jpg)
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 91: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/91.jpg)
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
![Page 92: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/92.jpg)
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
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93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
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94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
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95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
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96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
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97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
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98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
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99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
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100
Podcasts Employees as Evangelists
Case Study IBM
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101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
![Page 102: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/102.jpg)
102
Case Study APM Music
![Page 103: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/103.jpg)
103
Case Study APM Music
104
Case Study APM Music
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104
Case Study APM Music
![Page 105: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/105.jpg)
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 106: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/106.jpg)
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 107: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/107.jpg)
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 108: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/108.jpg)
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 109: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/109.jpg)
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 110: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/110.jpg)
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 111: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/111.jpg)
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 112: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/112.jpg)
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 113: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/113.jpg)
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 114: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/114.jpg)
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 115: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/115.jpg)
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 116: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/116.jpg)
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 117: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/117.jpg)
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 118: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/118.jpg)
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 119: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/119.jpg)
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 120: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/120.jpg)
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 121: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/121.jpg)
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 122: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/122.jpg)
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 123: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/123.jpg)
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 124: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/124.jpg)
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 125: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/125.jpg)
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 126: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/126.jpg)
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 127: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/127.jpg)
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 128: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/128.jpg)
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 129: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/129.jpg)
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 130: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/130.jpg)
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 131: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/131.jpg)
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 132: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/132.jpg)
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 133: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/133.jpg)
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 134: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/134.jpg)
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 135: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/135.jpg)
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 136: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/136.jpg)
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 137: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/137.jpg)
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 138: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/138.jpg)
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 139: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/139.jpg)
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 140: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/140.jpg)
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 141: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/141.jpg)
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 142: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/142.jpg)
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 143: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/143.jpg)
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 144: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/144.jpg)
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 145: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/145.jpg)
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 146: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/146.jpg)
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 147: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/147.jpg)
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 148: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/148.jpg)
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 149: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/149.jpg)
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 150: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/150.jpg)
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 151: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/151.jpg)
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 152: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/152.jpg)
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 153: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/153.jpg)
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 154: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/154.jpg)
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 155: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/155.jpg)
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 156: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/156.jpg)
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 157: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/157.jpg)
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 158: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/158.jpg)
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 159: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/159.jpg)
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 160: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/160.jpg)
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 161: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/161.jpg)
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 162: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/162.jpg)
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 163: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/163.jpg)
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 164: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/164.jpg)
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 165: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/165.jpg)
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 166: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/166.jpg)
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 167: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/167.jpg)
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 168: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/168.jpg)
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 169: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/169.jpg)
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 170: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/170.jpg)
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 171: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/171.jpg)
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 172: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/172.jpg)
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 173: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/173.jpg)
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 174: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/174.jpg)
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 175: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/175.jpg)
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 176: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/176.jpg)
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 177: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/177.jpg)
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 178: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/178.jpg)
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 179: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/179.jpg)
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 180: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/180.jpg)
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 181: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/181.jpg)
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 182: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/182.jpg)
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 183: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/183.jpg)
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 184: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/184.jpg)
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 185: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/185.jpg)
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 186: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/186.jpg)
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 187: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/187.jpg)
187
Online Newsroom
FlickrSearch
YouTube
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 188: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/188.jpg)
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 189: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/189.jpg)
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 190: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/190.jpg)
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 191: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/191.jpg)
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 192: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/192.jpg)
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
![Page 193: New Media Boot Camp Day Two 20090925](https://reader034.vdocuments.us/reader034/viewer/2022051819/54c8a2694a79592c0a8b466f/html5/thumbnails/193.jpg)
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-
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194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
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ericschwartzman Twitter
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Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Volume
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Community Mapping
- Step 2 Inbound Links
- Step 2 Site Rank
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Understanding Google Trends Demand
- Search Trends
- Obama Effect
- Examining Global Challenges by Region
- Search Trends ndash Popular Language
- Additional Search Volume Resources
- Keyword Discovery Related Searches
- Keyword Discovery Wonder Wheel
- Defining Global Challenges
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Morning Break
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Lunch Break
- Slide Number 88
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 106
- Slide Number 107
- Slide Number 108
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 114
- Slide Number 115
- Slide Number 116
- Implementation Recommendations
- Slide Number 118
- Slide Number 119
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 123
- Online Video Reach and Frequency
- Online Video Audience by Brand
- Direct to Consumers
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 132
- Online Video InternalExternal Communications
- Slide Number 134
- Shooting Video Streaming Gear
- Shooting Video Flip
- Shooting Video HD Portable Gear
- Shooting Video High-End ndash Canon XL H1S
- Video Editing Software ndash Windows Movie Maker
- Video Editing Software ndash Mac iMovie
- Centralized Online Video Distribution
- Content Strategy Live Online Broadcasting
- Slide Number 143
- Slide Number 144
- Afternoon Break
- Slide Number 146
- Favorites use Title Tags
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Slide Number 164
- Slide Number 165
- Slide Number 166
- Slide Number 167
- Slide Number 168
- Facebook for Government Agencies
- Slide Number 170
- Case Study Virginia Tech Massacre
- Slide Number 172
- Slide Number 173
- Slide Number 174
- Slide Number 175
- Slide Number 176
- Slide Number 177
- Slide Number 178
- Slide Number 179
- Slide Number 180
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- PSNH Twitter Strategy
- Slide Number 186
- Slide Number 187
- Slide Number 188
- Wikipedia
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Chris Wilson On the RecordhellipOnline
- Help Yourself
- Eric Schwartzman
-