new media applied:
DESCRIPTION
New Media Applied:. Using Video and Mobile Technology to Convey Your Message Communications. The National Democratic Institute. INTRODUCTIONS/ GROUND RULES. Introductions Ground rules Ice breaker exercise. NEW MEDIA OBJECTIVES. Understand basics of video and mobile advocacy - PowerPoint PPT PresentationTRANSCRIPT
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New Media Applied:New Media Applied:Using Video and Mobile Using Video and Mobile
Technology to Convey Your Technology to Convey Your MessageMessage
Communications
The National Democratic Institute
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• Introductions• Ground rules• Ice breaker exercise
INTRODUCTIONS/INTRODUCTIONS/GROUND RULESGROUND RULES
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NEW MEDIA OBJECTIVESNEW MEDIA OBJECTIVES
• Understand basics of video and mobile advocacy
• Practice shooting and editing videos
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TOPICSTOPICS• Filming and editing basics• Using video to convey messages• Getting your video message out• Mobile advocacy tools
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KEY TERMSKEY TERMS• New media• Footage• Advocacy• Crowd sourcing• Crowd mapping• Other terms?
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USING A CAMERAUSING A CAMERA
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FILMING TIPSFILMING TIPS• Steady the camera• Sound quality• Lighting
Photo: NDI
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EDITINGEDITING• Use simple tools to edit
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KEEP LEARNING! KEEP LEARNING!
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USE VIDEO TO DELIVER USE VIDEO TO DELIVER YOUR MESSAGEYOUR MESSAGE
• What is your message?• Who is your
audience?• What
language?
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VIDEO MESSAGE VIDEO MESSAGE PRINCIPLESPRINCIPLES
Videos should be:• Short• Simple• Fluid• Interesting
Practice makes perfect!
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USE YOUR VOICEUSE YOUR VOICE
•Engage existing social networks•Blogs•Video streaming sites
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EXAMPLESEXAMPLES
Interviews Campaign tools Awareness raising Advocacy
Photo: www.iknowpolitics.com
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EXERCISE:EXERCISE:INCORPORATING SOCIAL INCORPORATING SOCIAL MEDIA INTO CAMPAIGNSMEDIA INTO CAMPAIGNS
• Define campaign objective(s)• Identify target audience• Determine role of social media• Identify potential challenges• Measure success
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MOBILEMOBILE ADVOCACY TOOLSADVOCACY TOOLS
• Take photos• Create audio• Create video• Reporting/crowd mapping
Photo: Sanja Gjenero for rgbstock.com
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MOBILE ADVOCACY TOOLSMOBILE ADVOCACY TOOLS
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EXERCISE: EXERCISE: VIDEO PRACTICEVIDEO PRACTICE
• Outline film content• Shoot film• Edit
Photo: www.pixabay.com
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• Video Advocacy Toolkit • Protecting Safety and Security Online• Guide on Making Internet Videos• Using Mobile Phones in Advocacy Campaigns • Quick ‘N Easy Guide to Online Advocacy
ADDITIONAL RESOURCESADDITIONAL RESOURCES
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NEW MEDIA NEW MEDIA REVIEWREVIEW
Develop message Identify target audience Practice filming and editing skills Use mobile phone Get the message out!