new marketing part ii
DESCRIPTION
New Marketing Part II - how do you deal with the changes? changes,future,impact,marketing,new,people,trends, social media, relationships, sensors, connectingTRANSCRIPT
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Fresh Bridge A new marketing agency
Roderick Cremers [email protected] @cremers +31 6 51 821 045
www.FreshBridge.nl © 2010
New Marketing - Part 2
How do you deal with this?
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We are connecting with more people & groups offering us new possibilities and friends
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The Internet / social networks allow us to move beyond Dunbar’s rule
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Many organizations are only broadcasting
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Organisations
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! 14 % Marketing to the Social Web, Larry Weber
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People are interacting
• Sharing • Helping • Coming together • Exchanging • Enjoying • Connecting • Giving
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! 90 % Nielsen Global Online Consumer Survey
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Social Media is
Word of Mouth
on Steriods
Gary Vaynerchuk
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3x 8
!
Harvard Business Review
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So who is your best
ambassador?
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Great!
But how?
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Identify Customers 1
Listen 2
Engage & Interact 3
React / Adapt 4
Sell / Convert 5
Building a relationship
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• Primary customer group / segment • Secondary customer groups / segments • Influencers • Stakeholders • 3rd parties
• Insights • Key data • Orientation • Buying process
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Identify Customers 1
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Customer information: • Insights • Profiles • Key data • Orientation • Buying process • Using
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Identify Customers 1
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Google Alerts
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Search.Twitter.com
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Tweetdeck - search
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Technorati – Blog search
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Google blog search
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Forums - Borstenforum
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Linkedin groups
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Linkedin groups
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Radian6 -dashboard
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TraceBuzz e-mails
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Bring it to you consumers • Help • Answer questions • Advise • Publish • Give people something to share
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Engage & Interact 3
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Set up your own Blog
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Seth’s Blog on Twitter
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Helping your consumers
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It’s all about creating content
people care about
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Starbucks Facebook > 13 mln fans
July 6 – 19th 2009 280.000
Starbucks Icecream
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Where have you had a Coke lately?
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“It was taken from the peak of the Iztaccihuatl, Mexico's third highest mountain. [At 5,230m... you can guess why was the bottle half-full! :-)]
“Les Grand Montets near Mont Blanc French Alps 3275m”
“NEVADO DEL TOLIMA KOLOMBIA 5.800 MTS...CHARLYTOONS”
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Vitamin Water - Say hello to…connect
• black cherry-lime
• caffeine + 8 key
nutrients • Made by fans for
fans of • in store in USA on
March 1st
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Improve • Products • Communication • Sales process • Customer lifecycle
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React / Adapt 4
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Starbucks listens to customer and brings more sizes
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My Starbucks idea – Share, Vote, Discuss, See
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Sell / Convert 5
This is what it’s all about
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But it doesn’t stop here…
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Continue building the relationship
Identify Customers 1
Listen 2
Engage & Interact 3
React / Adapt 4
Sell / Convert 5
Building a relationship
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And not just online…
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Thanks !
Roderick Cremers [email protected] @cremers +31 6 51 821 045
www.FreshBridge.nl © 2010
Feel free to contact me
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Roderick Cremers • Founder Fresh Bridge Marketing • Founder OurWine.nl • 10 years KPN
• Mobile • Base – 1 to 1 • Acquisition / ATL • Integration debitel
• Passion for • Change • Improvements • People
• Background • Economics / Marketing (Erasmus / Berkeley / Hofstra) • Political Science (Leiden)
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Image Credits
• Websites screenshots from websites • People 1 - http://www.cs.rochester.edu/research/vision/people/ • People 2 - http://www.dfas.mil/careers/acareeratdfas/comminvolv.html • People 3 - http://incomeseekers.webs.com/happy-business-people-standing-
thumb6524476.jpg • People 4 - http://www.marketingandpromotion.org/images/Business%20People
%203.png • People 5 - http://www.publicvoid.dk/content/binary/WindowsLiveWriter/
CommunityBackChannel_AFA7/Community-People_thumb.png • Officebuilding - http://www.flickr.com/photos/salmiakki/2089024191/sizes/z/in/
photostream/ • Money - http://www.flickr.com/photos/scris/2979032807/sizes/o/in/photostream/
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