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MarketingSchool of Enterprise, Management and Leadership

Your community, your University

Sunday Times and Times University Guide 2014

Our practioner-based coursewill expose you to real worldmarketing problems and willequip you to work in a varietyof digital and traditionalmarketing roles.

Our BA (Hons) Marketing degree is one ofour wide range of undergraduate honoursdegree programmes in business andmanagement related areas. Honoursdegrees can be studied in:

• Accounting and Finance• Business Studies• Business Studies and Economics• Event Management• Finance and Economics• Human Resource Management• IT Management for Business • Software Development for Business• Tourism Management

In addition you can choose to undertake ajoint honours route across areas within theSchool’s degree portfolio, for example, BA(Hons) Marketing and Tourism Management.

Whilst the scope of honours programmesavailable within the School offers you a widechoice of specialist subject areas, all of ourdegree routes share a number of commonfeatures. Central to our provision is thefocus on your learning experience. This isreflected in our approach to learning,assessment and work-based opportunities.

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What makes the School ofEnterprise, Managementand Leadership different?

We believe a hands-on, interactive andparticipative workshop approach to learningwith modest group sizes is the mosteffective way to develop the types of skillsthat employers look for in graduates.

Each module you’ll undertake is usuallysupported by a weekly tutor-facilitatedworkshop of approximately 2.5-3 hours.Group sizes are typically 20-25 students.At the end of the workshop, you’ll normallybe tasked to undertake intersession workthat then feeds into the next workshop.

Our approach encourages you to beproactive and offers an environmentthat’s well suited to enabling you as astudent to share your thinking andexplore different ideas.

If you choose to study with us, you’ll findour team approachable, encouraging andaccessible.

MarketingBA (Hons)BA (Hons) Professional Placement

Our BA (Hons) Marketing is avocational marketingmanagement programme thatwill prepare you for a successfulcareer in the marketing sector.

Underpinned by a broad-based business andmanagement education, your marketingexpertise and professionalism will developthrough the study of challenging andvocational marketing modules. Over thecourse of your degree, you’ll encounterpractice-based marketing topics in a range oflearning environments – focusing primarily onactivity-based workshops, online study andwork-based learning.

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Course Options• Marketing• Marketing – Professional Placement• Business Studies and Marketing• Business Studies and Marketing – Professional Placement• Marketing and Event Management• Marketing and Event Management – Professional Placement• Marketing and Finance• Marketing and Finance – Professional Placement• Marketing and Human Resource Management• Marketing and Human Resource Management – Professional Placement• Marketing and IT Management for Business• Marketing and Information Technology Management – Professional Placement• Marketing and International English Studies• Marketing and Tourism Management• Marketing and Tourism Management – Professional Placement• Marketing with International English Studies

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Here is an indication of the type of modulesthat are available each year:

Year One Module Information

Management and OrganisationsThis module aims to provide students ofvarious backgrounds and experiences with anintroductory knowledge of management andorganisational behaviour. You’ll becomeaware of your personal and inter-personalskills and capabilities when learning aboutmanagement issues, and stimulate an interestand enthusiasm for further learning of thissubject area.

Business Decision-makingHere, you’ll receive a practical introduction tobusiness decision-making. The interplaybetween decisions around the organisationand its operations, finance, sales andmarketing is explored. This is done throughengaging with a business start-up simulation.A key focus of the module is the role thatfinancial literacy plays in supporting effectivebusiness management. Scenarios will be usedas the basis for supporting the understandingof key financial statements and techniquesused to inform business planning anddecision-making. In addition, the moduleprovides a hands-on introduction to the useof financial modelling as a tool to support thebusiness planning process.

Introductory Law for ManagersWe’ll introduce you to the subject of lawrelevant to the commercial world. Themodule’s s not intended to make you anexpert in the subject but rather to provide asufficient understanding so that as a manageryou’re able to recognise potential issues andimpacts of the law and to seek appropriateprofessional assistance should the need arise.

Introduction to MarketingThis introductory marketing module exploresthe role of marketing in the modern businessenvironment and will familiarise you with thecore tools and concepts of marketing. Themodule provides a foundation for latermarketing based courses which might betaken either as core modules or optionallevel two and three modules

Business Information SystemsDesigned to introduce all managementstudents to business Information Systems (IS),this module will show you how they’re usedto support businesses effectively. You’llinvestigate the impact of IS on organisationsand begin to recognise that their successfulimplementation is integral. As prospectiveemployees and managers of theseorganisations, regardless of whether youwork within an IT department, you’re verylikely to be involved in discussing, specifyingand working with a range of businesssystems. This module will focus on howbusinesses are using IS to deliver real benefits.

We welcome all applicantswith the followingqualifications:

Entry requirements

Typical Offer (Individual offers may vary):

History (BA Hons)A levels: ABB – BBCAccess: Pass with 15 level 3 credits worth ofunits at MeritInternational Baccalaureate: 30 points

Politics and Contemporary HistoryA levels: ABB – BBCAccess: Pass with 15 level 3 credits worth ofunits at MeritInternational Baccalaureate: 30 points

PoliticsTBC

Alternatively, for either course – successfulcompletion of the mature student non-standard entry process.

For this pathway, please apply directly to:• Dr Hugo Frey, Head of Department, Email: h.frey@chi.ac.ukThe Complete University Guide 2014

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Working with Others andDeveloping SelfWorking effectively with others requires skillsin communicating and thinking collaboratively.Getting the most out of your degree courserequires that you develop skills in reflectivethinking and self-management, as well asspecific study skills. This module aims to helpdevelop skills in presenting to an audience andcollaborating with others face-to-face and inwriting. It will encourage you to reflect on andplan for your own personal development withan emphasis on learning from and teachingone another.

Year Two Module Information

Brands and BrandingThis module will introduce you to brandingand its role within marketing and advertisingstrategy. You’ll also look at the concepts andprinciples of brand management.

Data Analysis for ResearchThe acquisition, manipulation, interpretationand presentation of data are important skillsfor graduates. The aim of this module is tointroduce you to the use of computer-basedstatistical techniques for the analysis andpresentation of quantitative data sources.You’ll gain an appropriate link to businessresearch, where more qualitative researchmethodologies will be discussed. Themodule’s designed to reflect the lack ofconfidence and anxiety felt by students whendealing with statistical techniques, especiallythe first time. You’ll go on a structured andapplied journey, starting at an introductorylevel looking at the rationale andcontextualisation for the use of quantitativeresearch methodologies. From here,consideration will be given to the generation

and use of descriptive statistics through to theapplication of more advanced statisticaltechniques.

Consumer Buyer BehaviourThrough this module, we’ll equip you with thefundamentals of consumer behaviour. You’llconsider the importance of psychology indecision-making and the field of marketing.During your studies, you’ll also evaluateindividual, social and group aspects ofconsumer behaviour.

Business ResearchThis module will contribute to yourpreparation for final year project work. Itintroduces a range of approaches available tochoose from when identifying and carryingout a business research project. While it’sexpected that you’ll engage with thephilosophical issues in research, the emphasiswill be on the relationship between credibilityof business proposals and well-constructedresearch. This module focuses more onqualitative research applications in business.

Approaches to Niche MarketingThis is your opportunity to explore theconcepts and principles of niche marketingand marketing in a number of sectors,including: sport, luxury, social and not-for-profit. It will provide an understanding of thekey principles and theories of marketingwithin the sectors and allow you to discovercritical issues relating to the specific natureand needs of each of the sectors covered.More specific contemporary issues – such ascapacity building, corporate reputation,globalisation and social media – will also becovered.

Multimedia MarketingMarketing using the internet, new media andmobile technologies is now a fundamentalpart of many organisations’ businessstrategies. This module provides a criticalappreciation of digital marketing, as well asmarketing using new media and mobiletechnologies. You’ll be introduced to currentand relevant examples of multimediamarketing and encouraged to create yourown eMarketing campaign. You’ll be able toconstruct multimedia marketingplans/campaigns while consideringcontemporary issues and developments inthe marketing industry, in relation tomultimedia tools, models and concepts.

Year Three Module Information

Strategic Marketing ManagementThis module provides you with the skills todevelop a strategic marketing plan, togetherwith the ability to think critically aboutmarketing scenarios and to use market andother information to make informeddecisions. Assessment is based aroundanalysis of a topical marketing issue, such asthe demise of the high street, or thechallenges of marketing within hostile, hyper-competitive industries.

Marketing CommunicationsThe Marketing Communications module willfamiliarise you with the formulation,preparation and implementation ofintegrated marketing communications plans.You’ll apply and evaluate marketingcommunications tools, models and conceptsto case studies and scenarios, taking intoaccount current developments from themarketing communications industry.

Global MarketingThis module will equip you with the problemsolving and decision-making skills essential foran understanding of global marketing. You’llcritically evaluate key issues associated withglobal marketing within the context of adynamic cultural environment, and appraiseglobal marketing opportunities and threats inorder to make decisions relating to anorganisation’s ability to successfully enter andcompete in international markets. Themodule will assume a practical and analyticalmarketing perspective.

Management ProjectThis module has a crucial role within theprogramme of study as it provides theopportunity to research an area of particularinterest within an appropriate business, publicsector or third sector context. The module’sdesigned to make a major contribution toyour professional and intellectualdevelopment. The project provides a vehiclefor you to demonstrate the extent to whichyou’ve managed the final transition from atutor-led approach to student-centredlearning.

Workplace based learningWe understand the importance of ensuringthat you have the knowledge, skills andexperience to compete successfully in today’schallenging job market.

As a SEMAL student studying a BA (Hons)Marketing degree, you’ll have a wide range ofopportunities to undertake work-basedlearning (WBL).

You’ll have the option to undertake a four-year professional placement programme bycompleting a one-year internship in year

What makes us different...

we guarantee you aplace in halls

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three. Following this placement, you’ll returnto university to complete your final year.

The internship is typically salaried and, if youchoose this route, you will receiveprofessional placement recognition as part ofyour degree title. You do not have to attenduniversity while on placement so you willhave the freedom to relocate nearer to youremploying organisation. This placementoption is assessed by a personal developmentplan and review which is undertakenthroughout the placement experience andsubmitted after you have completed yourplacement.

Preparation for InternshipThis module’s designed to assist you inpreparing for your one-year internship (48-week work placement) with an employer.While it’s your responsibility to secure yourown placement, this module’s designed tosupport you in developing the skills that willmake seeking the right internship as effectiveas possible. Although designed specificallywith placement students in mind, themodule’s also of significant value to otherstudents that are seeking to further theiremployability skills.

10 Week Work PlacementYou can undertake a 10-week placement insemester two of your final year. Placementswill run from January to March and areassessed primarily by a learning log which youwill complete throughout the placementexperience. Each student who completes awork placement will normally use his/herplacement organisation as the basis forhis/her management project. This finalproject enables you to draw on the range ofskills acquired throughout your studies.

Work Placement Support Prior to going on placement, you will receivesupport and discuss issues, such as: finding asuitable placement, preparing a CV andcovering letter and the learning logassessment. While you’re responsible forgaining your own work placement, assistanceand guidance in finding suitable placementsand liaison with employers is provided by aninternship module and/or by the SEMALPlacement Office. The Office has links withmany local employers and advertises one-year internships and 10-week workplacement opportunities. While out onplacement, you are assigned a tutor. Your . -tutor or the SEMAL work placementcoordinator will usually visit you at least onceduring your placement.

Previous Work PlacementsSEMAL students have undertakenplacements at many different organisations.A few are listed below:• Hewlett-Packard• West Sussex County Council – WORTH Services• Rolls Royce Motor Cars • Goodwood Estate• Croydon Council - Early Intervention & Family Support Service• South Downs College - Employer Engagement and Business Development

Destination of Leavers from Higher Education survey*

* 92.5% of our students who graduated in 2012, after studying with us full time for theirfirst degree, were in full-time employment or undertaking postgraduate studies.

The areas our graduates have progressedinto include:• Brand Marketer• Product Support Executive• Site Manager• Business Developing Agent• HR Advisor• Assessor• Sales and Marketing Assistant

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Programme Co-ordinator for Marketing

Jennie White Senior Lecturer in Marketing Jennie has a degree in Agricultural Economicsfrom Reading University, a Post GraduateDiploma in Marketing and a Diploma in DigitalMarketing from the Chartered Institute ofMarketing.

Jennie’s early career was spent with ICIAgrochemicals, initially as a DatabaseAdministrator for their competitor databaseand then as the territory manager forSomerset and Dorset. After six years withICI, she joined the IT industry as an AccountManager for companies selling software fordata mining and customer relationshipmanagement.

In 1999, Jennie started lecturing in Marketing,Consumer Behaviour and Strategic Marketingat Bournemouth University’s Business School.She was also Year Tutor for 600 studentsacross 2 years of the Business Studies degreeand a member of the University’s QualityCommittee. She left to join the University ofChichester as a Senior Lecturer in September2010.

Learning and Teaching InterestsJennie is a member of the University’sLearning and Teaching Committee and is apassionate advocate of the use of videolectures to facilitate the learning experience.She is an award-winning lecturer, havinggained four awards whilst at BournemouthUniversity for making an outstandingcontribution to student learning with onlineseminar delivery, online lectures via video andMP3, interactive discussion boards andresearch support. In 2013, Jennie’s ConsumerBehaviour module was awarded SilverModule of the Year by the UCSU.

Research and Scholarly ActivityJennie’s recent activity has driven thedevelopment of the Marketing degree toinclude three new modules in Branding,Niche marketing and Global marketing.

She has presented papers on using videolecture content to improve student learningand has submitted papers on the use of Web2 technologies in Higher Education. Herproject successes include the implementationof an SMS alerting system for students tonotify them of timetable changes.

Whilst at Chichester, Jennie has been the leadacademic on a number of strategic marketingprojects.

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Dr Lyn BatchelorSenior Lecturer in StrategicManagementLyn leads on the enterprise educationactivities within the School and across theUniversity. As well as introducing first yearstudents to start-up concepts via the virtualbusiness scenarios in SimVenture, she hasalso designed and delivered a start-upmodule for final year students. Lyn workswith the team that supports final yearstudents designing their major project, withparticular attention to work-placementprojects.

In addition to this SEMAL-focussed work,Lyn also delivers a cross-university intensivebusiness start-up bootcamp module forstudents from any programme. She derivesher examples from her applied researchactivities with business start-ups as part ofeconomic regeneration work in the region,and is also advising on two European Union(EU) projects. Firstly, WINGS (ElevatingWomen Entrepreneurship Initiatives forGenerating Sustainable Impact andNetworks), an EU Lifetime Learning Projectwhich is a consortium of nine partners fromeight EU countries. The second project,Female (Fostering entrepreneurship throughmentoring and learning in Europe) is alsorelated to business start-up anddevelopment.

About the School ofEnterprise, Managementand Leadership

As well as our teachingcommitments, our academicstaff members are engaged in abroad range of research,knowledge transfer andconsulting activities. This notonly delivers real value to theorganisations with which wework, it also ensures that ourknowledge remains current andenhances the experiences thatwe convey to our students. Italso helps the University todevelop relationships fromwhich students can benefit interms of work placement andjob opportunities.

Within this context, we have three keypriorities:1. Business, management and leadership

provision to support businesses anddevelop their expertise through research,consultancy and Continuous ProfessionalDevelopment (CPD)

2. New business generation, stimulated bythe encouragement of enterprise and thenurturing of new start-ups

3. Employment support for businesses andgraduates through the expansion ofstudent and graduate placement services,with mentoring and coaching support

Examples of projects that we’ve undertakeninclude:• Development of destination management

strategies for local authorities• Knowledge transfer projects in support of

local businesses and social enterprisescovering the preparation of business andmarketing plans

• Investigation into the social and economicimpact of Post Office closure across WestSussex

• Feasibility studies into the development ofa water sports centre on the seafront atBognor Regis

• Channel Arc Manche Integration Strategyprogramme (CAMIS), a substantialEuropean Commission funded project

SEMAL is a friendly department and you canexpect to be well supported throughoutyour studies.

Dr David Cooper Reader in Management andEconomic DevelopmentDave specialises in applied business andeconomic research, strategic consultancyand support for Knowledge TransferPartnerships. He is interested in enterpriseand its role in regional regeneration. He isalso responsible for leading an EU fundedINTERREG IV programme on innovationand clustering in the marine sector. Thisresearch-led project involves collaborationwith a wide range of regional authorities anduniversities in France and England. Dave hasbeen awarded research contracts associatedwith the Rampion Wind Farm, a local water-sports centre, a variety of regenerationinitiatives and a number of KnowledgeTransfer Partnerships with local businesses.

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List of otheravailable courses

Accounting course options• Accounting and Finance • Accounting and Finance – Professional

Placement• Accounting and Finance with International

English Studies • Accounting and International English

Studies

Business studies course options• Business Studies • Business Studies – Professional Placement• Business Studies and Economics • Business Studies and Economics –

Professional Placement• Business Studies and Event Management• Business Studies and Event Management –

Professional Placement• Business Studies and Finance• Business Studies and Finance – Professional

Placement• Business Studies and Human Resource

Management • Business Studies and Human Resource

Management – Professional Placement • Business Studies and International English

Studies • Business Studies and IT Management for

Business• Business Studies and IT Management for

Business – Professional Placement • Business Studies and Marketing• Business Studies and Marketing –

Professional Placement• Business Studies and Tourism Management

• Business Studies and Tourism Management– Professional Placement

• Business Studies with International EnglishStudies

Economics course options• Business Studies and Economics• Business Studies and Economics –

Professional Placement• Finance and Economics • Finance and Economics – Professional

Placement

Event Management course options• Event Management• Event Management – Professional

Placement• Event Management and Accounting &

Finance• Event Management and Accounting &

Finance – Professional Placement• Event Management and Human Resource

Management • Event Management and Human Resource

Management – Professional Placement• Event Management and IT Management

for Business• Event Management and IT Management –

Professional Placement • Event Management and Tourism

Management • Event Management and Tourism

Management – Professional Placement • Event Management with International

English Studies

International English Studiescourse options• Accounting and Finance with International

English Studies • Business Studies and International English

Studies • Business Studies with International English

Studies• Event Management with International

English Studies• Human Resource Management and

International English Studies• Human Resource Management with

International English Studies• IT Management for Business with

International English Studies• IT Management for Business and

International English Studies• Marketing and International English Studies• Marketing with International English Studies• Tourism Management and International

English Studies• Tourism Management with International

English Studies

IT course options• IT Management for Business• Software Development for Business• IT Management for Business – Professional

Placement• Software Development for Business –

Professional Placement

Marketing course options• Marketing• Marketing – Professional Placement• Marketing and Events Management• Marketing and Events Management –

Professional Placement• Marketing and Finance • Marketing and Finance – Professional

Placement• Marketing and Human Resource

Management • Marketing and Human Resource

Management – Professional Placement• Marketing and IT Management for Business• Marketing and IT Management –

Professional Placement• Marketing and Tourism Management• Marketing and Tourism Management –

Professional Placement

Tourism course options• Tourism Management• Tourism Management – Professional

Placement• Tourism Management and Finance• Tourism Management and Finance -

Professional Placement• Tourism Management and Human

Resource Management• Tourism Management and International

English Studies• Tourism Management with International

English Studies

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Our School of Enterprise,Management and Leadership(SEMAL) offers a suite ofpostgraduate programmes ininternational business. These aredesigned to suit the needs ofstudents that have completedundergraduate degrees and nowwish to develop knowledge andskills in the field of internationalbusiness.

Our skilled departmental staff membershave been teaching specialist business andmanagement courses for almost 10 yearsand these courses boast the followingfeatures:• Programme’s delivered in the supportive

learning environment that we take pride inoffering our students

• Programme’s delivered primarily througha workshop based, interactive, smallgroup learning environment

• Additional academic and language supportis available if English isn’t your firstlanguage

All of the courses offered are full-time andtypically take 12-15 months to complete,dependent on the time required to completethe dissertation stage of your studies.

Skills AcquiredYou’ll develop the business knowledge, skillsand cultural awareness to enable you tomake an impact in an internationalcommercial environment. After completingthe course, you’ll be well placed to pursue acareer relating to international businesswithin a range of organisations or businessenvironments.

Postgraduate Programmes

• MSc International Business• MSc International Business and Marketing• MSc International Business and Finance

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Find out moreContact: 01243 816002Email: admissions@chi.ac.ukWeb: www.chi.ac.uk/semal

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