new life well fed tip · 2018. 3. 8. · know the real competition of c-store consumers regularly...
TRANSCRIPT
Life Well Fed TipInspire shoppers to create their ideal meals by cross-merchandising. Creative displays and point-of-sale materials can encourage them to pair prepared entrées or sides with center-of-store items.
What’s on the table? The answer isn’t always so straightforward. Today, single meals often contain items from both foodservice and retail.
HIST
ORIC
VIEW
RETAIL $671B (52%)
FOODSERVICE $624B (48%) FOOD= $1.3T
NEW
VIEW
THE MIXED OCCASION
PREPARED FOODS
RETAIL BAKERY/DELIC-STORE
QSRWhen purchasing a meal to enjoy at home:
86% prefer to buy their entrée away from
home
74% prefer to buy
their sides away from
home
FOOD IS FOOD
When it comes to purchasing food, consumers aren’t thinking in terms of foodservice and retail. They’re thinking in terms of flavor and convenience.
Datassential Supermarket Keynote, 2016
At Nestlé Professional, we
collaborate with industry-
leading research partners
to provide you with INSIGHTS that ensure you’re offering
what shoppers are seeking.
INSIGHTS IN ACTION
KNOW THE REAL COMPETITION
of c-store consumers regularly visit supermarket delis.
Life Well Fed Tip32% of consumers are buying prepared foods because they have less time. Featuring a variety of ready-to-eat meal kits or bundles will help busy shoppers have access to convenient, great-tasting options when they’re needed most.
C-STORE CONSUMERS ARE MOST INTERESTED IN BUYING:
Fresh Bakery Breakfast Items
Breakfast Sandwiches64%Fresh Bakery Sweets69%Pizza68%Hot Sandwiches and Wraps66%
Nestlé Toll House is a consumer favorite with 92% brand awareness. 73% of shoppers are more likely to buy a bakery dessert if Nestlé Toll House morsels are included.
It’s all about proximity. Supermarkets are close to plenty of other options for a meal, so it’s important for the prepared foods department to be prepared for today’s consumers.
Understanding what drives them to these destinations can help grow your business. Let’s explore the c-store channel as one example.
WIN THE OCCASIONConsumers rely most on the prepared foods department when:• They need a last-minute dinner: 78% find appealing• They’re out shopping/running errands: 74% find appealing• They’re grabbing dinner on the way home: 70% find appealing
Meet more consumer needs by continuing to offer these in-demand items.
Our well-known, TRUSTED
PORTFOLIO will make you
a one-stop shop for
flavor-forward meals.
INSIGHTS IN ACTION
Datassential Supermarket Keynote, 2016Datassential C-store Keynote, 2016
Datassential Consumer Survey, 2016
With Nestlé Professional, you can make your department a destination. Because we’re your partner in making lives better through convenient, great-tasting meals. We’re your partner in helping shoppers live life well fed. Learn more at nestleprofessional.us/prepared.