NEW LICENSING SOLUTIONS vs. USER PATTERNS

Tarja Koskinen-Olsson

Nordic Conference on Copyright and Visual Material

Oslo, 11.11.2010

GIVE, SUE OR MONETIZE?

ISSUES

1. Clarity over rights

2. ISP liability

3. Simplified licenses

4. Collective licensing

5. Multi-territorial licensing

6. Licensing and content

→ GIVE, SUE OR MONETIZE

CLARITY OVER RIGHTS

CREATIVE COMMONS

ISP LIABILITY

ENFORCEMENT

ISP - Rightsholders ISP - Customers Entertainment → knowledge

BENEFIT SHARING

SIMPLIFIED LICENSES

BUNDLE RIGHTS

Reproduction Communication to the public, etc.

PARTNER AMONG ORGANIZATIONS

INA IN FRANCE

NATIONAL AUDIOVISUAL INSTITUTE

All programs by public television companies Five agreements with different CMOs Agreements with trade unions

WATERMARKING

COLLECTIVE LICENSING

MASS DIGITIZATION

Orphan works Out-of-print works Embedded works

EUROPEANA - THINK CULTURE

MULTI-TERRITORIAL LICENSING

NATIONAL LAWS – CROSS BORDER LICENSING

Direct licensing Portal solution Reciprocal agreements

WORKS OF ART THROUGH A PORTAL

OLA, OnLineArt

ONE-STOP-SHOP FOR RIGHTS ON WORKS OF ART

30 000 artists Commons tariffs EU competition legislation

http://www.onlineart.info/index.php?cat_ID=1

LICENSING AND CONTENT

IMAGE DATABASES

COLLECTIVE MANAGEMENT ORGANIZATIONS

Copyright Clearance Center, US ReadyImages®

Academic and business users

CONCLUDING REMARKS