antti koskinen - grasping the future - learning cafe
TRANSCRIPT
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Commercializing an innovation is not easy.
You can always blame on lack of courage,
lack of talent, lack of money - or
conveniently, lack of time.
Jussi Nurmio
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Open Innovation Enviroment
Antti KoskinenPartner & CEO; Taivas EGO
Shareholder in Sulake (Habbo Hotel)
Founder; Grey Direct Digital
Founder & CEO Razorfish Finland
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11 years ago...
Taivas
Advertising
Agency
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Advertising
Baltics
Today - 700 employees
Innovations
Igglo
Communications
MediaPR
Research
Production
Sulake32 countries
Kollaa(Recruitment)
Service
Design
EGO
Design
Consulting
EGO
Advertising
Russia
Advertising
Taivas
Advertising
EGO
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Innovaatio =
Kaupallistettu Idea
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Open Innovation:
1. Monialaisuus
2. Avoimuus
3. Konseptin omistajuus
4. Ihmiset
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1:
Osaamisten
yhdistäminen
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Taivas
AdvertisingEgo
Kuulas
Research
Agency
Happi
Mind Share
Taivas PR
Taivas Design
Character
Business
7th Heaven
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v+
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7 kk:
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2:
Avoimuus
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” Not invented
here or by me! ”
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Tony PadellPortal Player
Pixo
SoundJam
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3
Konseptin
omistaminen
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Mikko MännistöAntti Koskinen
Jussi Olkkonen
Esa Rauhala
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No power switch.
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4:
Ihmiset
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Rogersin mukaan
2% Innovaattoreita
15% Varhaisia omaksujia
30% Varhaista enemmistöä
35% Myöhäistä enemmistöä
15% Hitaita omaksujia
vthe idea
Taivas
AdvertisingEgo
Kuulas
Research
Agency
Happi
Mind Share
Taivas PR
Taivas Design
Character
Business
7th Heaven
