new launch! how to enable real-time mobile app engagement with amazon pinpoint
TRANSCRIPT
© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How to Enable Real-Time Mobile App Engagement with Amazon Pinpoint
December 1, 2016
MBL304
NEW LAUNCH!
Amazon PinpointEngaging Your Users
Georgie Mathews, Senior Product Manager, AWS
Raj Behara, Sr Director, Agero
What to expect from this session
• Mobile user engagement today
• Introducing Amazon Pinpoint
• Customer use-case
• Pinpoint value
• Demo
• Questions
Mobile user
engagement today
User engagement pain-points
Inability to
scale
Unreliable ExpensiveInflexible
Introducing Amazon Pinpoint
Effective mobile engagement at AWS scale
Segment and target
Message and engage
Measure improvement
Analyze user behavior
Increase engagement using both direct and indirect data
Amazon Pinpoint’s capabilities
Targeted mobile push notifications
with fast fan out
Scheduled and recurring
campaigns
Campaign and app analytics
A/B testing and holdout testing
Quiet time and message caps
Rich notifications, in-app, and silent
notifications
Custom events and custom
attributes
Auto-Export to S3 for custom
analytics
Segment and funnel analytics
Enable targeting automation
Instrument app with custom attributes
Silent push and data notifications
Full API and CLI support
For the developer…
Rich console experience
Create rich media notifications
Dynamic user segmentation
A/B testing and holdout testing
…but also for the marketer
Pinpoint offers great value for both marketer and developer
Customer use-case
Agero: Enhancing the driver experience
On demand
roadside
services
Accident
scene
management
Telematics
embedded
vehicle
© Agero, Inc. 2016
Crash detection through an app
High
frequency
sensor data
Hierarchical
classification
Data for
machine
learning
© Agero, Inc. 2016
© Agero, Inc. 2016
Introducing MileUp
MileUp engagement features
• Surprise Bonus Points
• Weekly Challenges
• Gift Redemption
© Agero, Inc. 2016
© Agero, Inc. 2016
Segments in MileUp
• Targeted Users
• Challenge Joined
• Active Users
MileUp campaigns using Pinpoint
Challenges
Rewards
Social
Lifecycle
© Agero, Inc. 2016
© Agero, Inc. 2016
Testing and analytics
A closer look
API GatewayLambda
MileUp Backend
Pinpoint APIs
Agero Marketer’s Portal
Pinpoint
Pinpoint Analytics
© Agero, Inc. 2016
Pinpoint Messaging
Collaboration
© Agero, Inc. 2016
MileUp preview
© Agero, Inc. 2016
Pinpoint value
Scale reliably for all use cases
No more worrying about reliability and scale as you grow!
• Deliver a million messages in under a minute
• 1,500 custom events and 40 custom attributes
• Import a million profiles in under 4 minutesH
Inexpensive pricing - great value and flexibility
3 pricing dimensions to aligns costs with use case
• $1 per million messages sent
• $1 per million events received
• $0.0012 per targeted user per month (MTA)
Generous free tier
• 1 million messages, 100 millions events and 5000 MTA* per month
* MTA free tier applicable for the first 12 months per customer
Generous free tier to experiment; flexible and transparent pricing
Pinpoint demo
Questions
Thank you!
• https://aws.amazon.com/pinpoint/
• https://aws.amazon.com/blogs/aws/amazon-pinpoint-hit-your-targets-with-aws/
Remember to complete
your evaluations!