understanding and engaging gen y (millennials) & gen z

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Understanding and Engaging Gen Y (Millennials) & Gen Z by Phillip Newson - Burnthebook

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Page 1: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Understanding and Engaging

Gen Y (Millennials) & Gen Z

by Phillip Newson - Burnthebook

Page 2: Understanding and Engaging  Gen Y (Millennials) & Gen Z
Page 3: Understanding and Engaging  Gen Y (Millennials) & Gen Z

GENERATION GENERATION

1981 -1995 1995 - 2009

Page 4: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Forget the Millennials,

think Gen ZFor longer-term business success

Page 5: Understanding and Engaging  Gen Y (Millennials) & Gen Z

5

Page 6: Understanding and Engaging  Gen Y (Millennials) & Gen Z

40% PopulationWith each birth, the segment is growing

Page 7: Understanding and Engaging  Gen Y (Millennials) & Gen Z

A different backdrop to previous generations

Born into social &

economic instability

Page 8: Understanding and Engaging  Gen Y (Millennials) & Gen Z
Page 9: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Highly entrepreneurialGen Z’s want to start their own business

72%

Page 10: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Generation Z engage in eRelationships with

people they have never physically met!

eRelationships

Page 11: Understanding and Engaging  Gen Y (Millennials) & Gen Z

We are Prism!Entrepreneurial activities differ substantially depending on the type of

organization and creativity involved. Entrepreneurship ranges in scale

from solo, part-time projects to large-scale undertakings

Page 12: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Highly concerned about humanity’s

impact on the planet

…with ambitions to save the world

Page 13: Understanding and Engaging  Gen Y (Millennials) & Gen Z

No loyalty to any particular brand!

Brand agnostic

Page 14: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Gen Z spend a ton of time online!41% of their time is spent on their computers or smartphones

Page 15: Understanding and Engaging  Gen Y (Millennials) & Gen Z

15

13

11

0 4 8 12 16 20

Hours Per Week

Smartphone Televsion Laptop

Page 16: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Operate from at least five screensCompared to Generation Y, who use two

Page 17: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Multitask across multiple devicesTV, phone, laptop, desktop, tablet …plus wearable technology

S m a r t p h o n e L a p t o p T VD e s k t o pT a b l e t

Page 18: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Avid users of social mediaAcross multiple social channels

Page 19: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Mate you’re cruising around

the social networking

channels tonight.”— Imogen

Page 20: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Use social mediaThis makes Gen Z the largest

socially connected generation ever!

81%

Page 21: Understanding and Engaging  Gen Y (Millennials) & Gen Z
Page 22: Understanding and Engaging  Gen Y (Millennials) & Gen Z
Page 23: Understanding and Engaging  Gen Y (Millennials) & Gen Z
Page 24: Understanding and Engaging  Gen Y (Millennials) & Gen Z

8 second attention span!

Page 25: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Marketing to Gen ZFuture-proof your marketing

Page 26: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Create an immersive brand experienceA fully responsive website is essential

Page 27: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Via images, videos and emojis

Visual engagement

V I D E O S E M O J I S

😋I M A G E S

Page 28: Understanding and Engaging  Gen Y (Millennials) & Gen Z

LETS TALK EM😝JISpeak in their language

👍🌅☕️😊Good morning

Page 29: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Bite sized content is easier to digest

Snackable content

Page 30: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Too Long;

Didn’t ReadKeep it simple

TL;DR

Page 31: Understanding and Engaging  Gen Y (Millennials) & Gen Z

If you’re not real-time you’re not relevant

Speed is currency!

R E P L Y E N G A G E R E P U T A T I O N

Page 32: Understanding and Engaging  Gen Y (Millennials) & Gen Z

A joined-up approach is essentialInteract and engage with Gen Z across multiple platforms.

S O C I A L M E D I A P U B L I C I T Y S M A R T P H O N E D E S K T O P

Page 33: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Higher rankings & Long term results

Benefits of a joined-up approach

H I G H E R R A N K I N G L O N G T E R M R E S U L T S

Page 34: Understanding and Engaging  Gen Y (Millennials) & Gen Z

S O C I A L T E X T

B L O G E M A I L

Engage & capture attentionPulling people back to your website is essential

Page 35: Understanding and Engaging  Gen Y (Millennials) & Gen Z
Page 36: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Quick, simple and effective way to

reach a growing market of smartphone

addicts

Text Marketing

Page 37: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Relevance cannot be boughtIt’s not about who can shout the loudest

Page 38: Understanding and Engaging  Gen Y (Millennials) & Gen Z
Page 39: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Wearable TechnologyFashion meets tech

Page 40: Understanding and Engaging  Gen Y (Millennials) & Gen Z
Page 41: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Embrace ChangeTools of traditional marketing are no longer effective

Accept Don’t accept

Page 42: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Who are you talking to, and why?Understand your market before identifying your channels

Page 43: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Strategy!Consider your overall goals and objectives before your start!

G O A L S &

O B J E C T I V E S

Set your goals and objectives

before embarking on any

marketing activity

G E T T O W O R K

Once the goals and objectives

have been agreed, get to work

on implementing them

S T I C K T O I T

Once you have started

something stick to it!

Page 44: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Be realisticDon’t start something you can’t finish

Page 45: Understanding and Engaging  Gen Y (Millennials) & Gen Z

Google Analytics

Its FREE and gives you the ability to

track all visitors

01Social Media

Measure social media success in terms

of likes, shares, re-tweets and click

through rates

02Insights

Use heat map software or screen

recording software to understand

your audience

03

Measuring your successEssential for your on-going marketing strategy

4.3

2.5

3.5

4.5

2.4

4.4

1.8

2.8

2 2

3

5

0.0

1.3

2.5

3.8

5.0

6.3

0 1 2 3 4 5

Page 46: Understanding and Engaging  Gen Y (Millennials) & Gen Z

🏃💥🔉▶️📝🔊

Think Different!

Think GZ

www.burnthebook.co.uk/insights/marketing-for-generation-z