new jersey business force at njitbeoc/resources/ft monmouth... · the new jersey business force at...

Presentation to

New Jersey Business Force at NJIT

Presentation to

Ft. Monmouth Community Force Protection Council

November 4, 2009

NJ Business Force at NJIT2

Costs of Recent U.S. DisastersCosts of Recent U.S. DisastersCosts of Recent U.S. DisastersCosts of Recent U.S. Disasters� September 11, 2001 Attacks

� 2974 fatalities & 24 missing/presumed dead

� $32.4 billion in insurance losses

� New York City � $27.3 billion decline in GDP

� $2.8 billion in lost wages

� 18,000 small businesses destroyed or displaced

� Tourism , a $25 billion business, plummeted

� Hurricane Katrina (August 29, 2005)� 1836 fatalities

� Costs exceeded $81.2 billion

� Category 3 Hurricane Striking NY-NJ Metro Region (20XX)� > $100 billion damage to insured property & another $200 billion in economic

losses


Private Sector: A Vital Aspect of Homeland Private Sector: A Vital Aspect of Homeland Private Sector: A Vital Aspect of Homeland Private Sector: A Vital Aspect of Homeland

Security Security Security Security

“The private sector — the Nation’s principal provider of goods and services and owner of 85 percent of our infrastructure — is a key homeland security partner.” Source: The National Strategy for Homeland Security, pg viii, July 2002

“…all partners in homeland security have important roles to play. This is especially true of the private sector, which owns and operates approximately 85 percent of the Nation’s critical infrastructure and is the first line of defense for those assets.” Source: National Strategy f or Homeland Security, pg 28, October 2007


Average Hourly Cost of Downtime*

Brokerage Operations $7,800,000$7,800,000Energy $2,817,846$2,817,846Credit Card Authorizations $2,600,000$2,600,000Telecommunications $2,066,245$2,066,245Manufacturing $1,610,654$1,610,654Financial Institutions $1,495,134$1,495,134Information Technology $1,344,461$1,344,461Insurance $1,202,444$1,202,444

UtilitiesUtilities $643,250$643,250HealthcareHealthcare $636,030$636,030Metals/Natural ResourcesMetals/Natural Resources $580,588$580,588Professional ServicesProfessional Services $532,510$532,510ElectronicsElectronics $477,366$477,366Construction Construction $389,601$389,601MediaMedia $340,432$340,432

Insurance $1,202,444$1,202,444Retail $1,107,274$1,107,274Pharmaceuticals $1,082,252$1,082,252Banking $996,802Food/Beverage Processing $804,192Consumer Products $785,719Chemicals $704,101Transportation $668,586

Hospitality and TravelHospitality and Travel $330,654$330,654PayPay--PerPer--View TVView TV $150,000$150,000Home Shopping TVHome Shopping TV $113,000$113,000Catalog SalesCatalog Sales $90,000$90,000Airline ReservationsAirline Reservations $90,000$90,000TeleTele--Ticket SalesTicket Sales $69,000$69,000Package ShippingPackage Shipping $28,000$28,000ATM FeesATM Fees $14,500$14,500

*Source: Quantifying Performance and Loss, Meta Group, Oct 2000


Private Sector Roles in Emergency Private Sector Roles in Emergency Private Sector Roles in Emergency Private Sector Roles in Emergency

ManagementManagementManagementManagement

� Prevention & Preparednesso Relationship building

� Joint exercises & training

� Information sharing

o Refinement of business continuity plans (BCP)

� Response Support� Response Supporto Information sharing for anticipatory processes

o Workforce welfare & facility protection

o Resource mobilization

� Recoveryo Restoration of facilities & operations

o Reconstitution of supply & value chainsNJ Business Force at NJIT6

� Government has bifurcated the Private Sectoro Critical Infrastructure/Key Resources (CI/KR)

� 18 Sectors identified by & affiliated w/ government

� Considered community “lifelines”

o Non-CI/KR� Role often underestimated

Current Information Sharing Landscape Current Information Sharing Landscape Current Information Sharing Landscape Current Information Sharing Landscape

� Role often underestimated

� Provides essential services during recovery

� No single government touch point o Private Sector frequently relies on ad hoc networks for

actionable & timely information


An Important Question for the Private Sector to Consider

How long will we be on our own?


The New Jersey Business Force at NJIT


The NJBF is a non-profit, non-partisan consortium of companiesand institutions dedicated toimproving Homeland Security

What is the NJBF?

improving Homeland Securitythrough effective Public-Privatepartnerships & business-to-businesscollaboration


Business


� Initial mandate under BENS◦ Build Public-Private Partnerships

◦ Emphasis shifted from terrorism to all-hazards preparedness

� Current focus of NJBF at NJIT◦ BEOC development

NJBF Organizational Mission ProgressionNJBF Organizational Mission ProgressionNJBF Organizational Mission ProgressionNJBF Organizational Mission Progression

◦ BEOC development

◦ Business-to-business collaboration

◦ Regional & national linkage

� The Way Ahead◦ Resiliency for rapid recovery

� Workforce safety & welfare

� Preserving the “brand”


Why Establish A Private Sector BEOC?Why Establish A Private Sector BEOC?Why Establish A Private Sector BEOC?Why Establish A Private Sector BEOC?

• Catastrophic events problematico Possible broad range of consequences

• Economic

• Environmental

• Political

• Social

• Psychological

� Continuity of Community endangered


Furthermore, a disaster is no time to

exchange business cards…

http://www.wfaa.com/sharedcontent/dws/img/wfaa/07-07/070725_blast390x271.jpg


The Business Emergency Operations CenterThe Business Emergency Operations CenterThe Business Emergency Operations CenterThe Business Emergency Operations CenterSMSMSMSM

U.S. Army ARDEC Test bed EOC

End state is to facilitate recovery

through resilienceNJ Business Force at NJIT15

Linking Organic Private Sector Linking Organic Private Sector Linking Organic Private Sector Linking Organic Private Sector

NetworksNetworksNetworksNetworks


Shared Situation AwarenessShared Situation AwarenessShared Situation AwarenessShared Situation Awareness

BEOC

Information Sharing,Analysis &

Related Activities

Resource Resource MobilizationMobilization

Asset & Asset & Inventory Inventory ControlControl

USNORTHCOM

Counties & StateEventEvent

Sources of Information

DHS Private SectorOffice

SEERNGeorgia Business

Force

HumanitarianInternational

ServicesGroup

Private SectorAssociations &Consortiums

Cross Sector Linkage & Collaboration

ControlControlOffice


Creating Common Operating Pictures through Creating Common Operating Pictures through Creating Common Operating Pictures through Creating Common Operating Pictures through

OmniOmniOmniOmni----Directional Communications Directional Communications Directional Communications Directional Communications

Federal

Regional

State

BEOCBEOCBEOCBEOCBEOCBEOC

Common Common Common Common

Operating Operating Operating Operating State

County

Local

Situational AwarenessInformation Sharing

Operating Operating Operating Operating

PicturPicturPicturPictureeee


Three Key BEOC Systems� NC 4 – Alert & Warning

o NJBF Private Channel

� NC4 CyberCop Portal

� Business Response Network (BRN)o Resource Registryo Resource Registry

o GIS Asset Location


National Incident Monitoring Center AlertsNational Incident Monitoring Center AlertsNational Incident Monitoring Center AlertsNational Incident Monitoring Center Alerts


CyberCop PortalCyberCop PortalCyberCop PortalCyberCop Portal


Business Response Network (BRN)Business Response Network (BRN)

PurposePurpose1. Provide business resources to emergency responders

2. Enhanced, timely communications communications capability

3. Provide administrative tools for all-hazards situations

www.businessresponsenetwork.orgNJ Business Force at NJIT23

BRN Asset ActivationBRN Asset ActivationBRN Asset ActivationBRN Asset Activation

www.i-info.comNJ Business Force at NJIT24

New Jersey Business ForceBusiness Force

- Member Signup -

25

The “Fire, Ready, Aim” Deployment Model


Democratic National ConventionDemocratic National ConventionDemocratic National ConventionDemocratic National Convention

http://www.denver.org/Images/Upload/DNC_hero.jpg


BEOC Support to Colorado Emergency BEOC Support to Colorado Emergency BEOC Support to Colorado Emergency BEOC Support to Colorado Emergency

Preparedness Partnership during August 08 DNCPreparedness Partnership during August 08 DNCPreparedness Partnership during August 08 DNCPreparedness Partnership during August 08 DNC

o.aolcdn.com/art/ch_travel/colorado locallender.info/images/states/new-jersey.gif

www.heilind.com/.../fci/canstar-fiber-optic.jpg

Distance: 1745 Miles


PRIVATE SECTOR DISTRIBUTIVE INFORMATION FLOW DURING DNCPRIVATE SECTOR DISTRIBUTIVE INFORMATION FLOW DURING DNCPRIVATE SECTOR DISTRIBUTIVE INFORMATION FLOW DURING DNCPRIVATE SECTOR DISTRIBUTIVE INFORMATION FLOW DURING DNC

NJBF BEOC

Denver EOC

CEPP BEOC

NC4 NIMC

NICC

CEPP External Resource Director

MissionMode

Telcon

CyberCopM

issi

on

Mo

de

Cyb

erC

op

Tel

con

BEOC NIMC

D & BPSE& G

PrudentialNJNWCCHISG

NICCCyberCop

Mar

rite

ch

Cyb

erC

op

E-Mail

NC

4

Multiple Systems = Communications Resilience


The ultimate goal of Recovery is to preserve and restore Continuity of

Community


Greatest Lesson of All…Self-Sufficiency during catastrophes matters

31

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