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New generation TVChristian Bombrun about the launch of M6 Replay

Croatia

RTL Televizija launches RTL PlusFrance

RTL Radio France, partner of the 28th Paris Book FairGermany

RTL Television expands its Mobile TV offeringBelgium

Gifts galore on Bel RTL

the RTL Group intranetweek 12

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COVER: Logo of the new M6 catch-up TV service, M6 Replay.

“It propels us intothe broadband space.”M6 recently launched its latest-generationcatch-up TV service on the Web, which hasbeen up and running since yesterday. On thisoccasion, Backstage spoke to ChristianBombrun, Deputy Managing Director of M6 Web.France - 19 March 2008

Indeed, it’s viewers – and they alone – who willserve as their own programming directors,making their ‘deal’ and selecting the program-mes they want to watch from among thoseconventionally broadcast by M6 in primetime.So in future there’s no need for viewers to gowithout watching their favourite US series or toregret missing an episode of Nouvelle Star, withits incomparably amusing ‘unforgettables’. Fromnow on, viewers can catch up with all that. Andall they need to benefit from this new free servi-ce is a computer and a high-speed Internetconnection.

The introduction of the new service marks a realturning point, shifting the goalposts by givingviewers a far more prominent role in determininghow they go about watching TV. As Nicolas deTavernost, Chairman of the Board of Groupe M6,sees it: “The launch of this new service, which isa real first for a major French channel, is anmajor watershed, highlighting the group’s desireto keep pace with and respond to new ways ofconsuming television. It also constitutes a natu-ral development for our channels and undersco-res our ambitions on the Internet”.

M6 Replay is as simple to use as the conceptunderlying it. In other words, it is free of charge,available without a subscription, does not requi-re users to register, and dispenses with the needfor either passwords or the prior installation ofspecial software. The videos available to viewerson the Web platform are of a high quality andstart up immediately, giving viewers the option of a full-screen display. Virtually all programmes

become available one hour after being broad-cast on M6 and remain available for a period thatcan vary between seven days and a fortnight.For the time being, M6 Replay is only suitable forPC users, but M6 also has plans to offer its TVon demand service to mobile-phone users andvia ADSL.

So M6 Replay has arrived in the market armedwith a formidable array of attractive features, afact that no doubt explains the considerable stircaused by its launch in the French press. Thereare competitors, of course, but no other Frenchchannel, in either the public or private sector,has such a fully developed service as that offe-red by M6. For example, as M6 Web CEO ValéryGerfaud is quick to point out, M6 took specialpains to make the user interface as comfortableto use as possible, ensuring that just two clickssuffice.

In addition, M6 made sure that M6 Replay wouldbe equipped with Web 2.0 functions enablingInternet users to interact and state their views onthe programmes on offer. To give users the clea-rest possible overview, content is broken downinto four distinct categories: series and fictionsuch as Desperate Housewives or NCIS, maga-zines (including Zone Interdite, Capital and 66Minutes), news and information and entertain-ment (programmes like Nouvelle Star or PékinExpress). As for major events, such as footballmatches and films, over the coming months,deals can be expected with the owners of therespective rights. At the launch of M6 Replay, itoffered more than 200 programmes online.


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Financed by advertising, both on the websiteand at the start of the selected programmes, M6Replay is a logical extension of the channel andis expected to attract many advertisers. Oneindication that this will be the case is that Procter& Gamble and Ford are already advertising onthe site. With respect to these anticipated newrevenues, “unlike with high-definition TV or per-sonal mobile TV, I’m not the least bit worriedabout the profitability of the service”, said aconfident Nicolas de Tavernost. “Surely everyo-ne’s interested in watching a programme they’vemissed, and our viewers, who tend to be fairlyyoung, are already familiar with the Internet”, headded.

A Greenwich Consultants study quoted in the 17March edition of La Tribune estimates that withinthe next three to five years one third of all TVprogrammes will be watched on a catch-upbasis. So the task now facing channels is toacquire the producers’ rights to exploit program-mes for this type of service. M6 has set itself thetarget of swiftly reaching the level of 1 millionsingle visitors a month and breaking even, inoperational terms, by 2010.

On the occasion of the launch of M6 Replay,Backstage spoke to Christian Bombrun, DeputyManaging Director of M6 Web.

What’s so special about M6 Replay?M6 Replay is the first on-demand service inFrance to include the complete line-up of amajor channel. M6 Replay also has a very simple, TV-oriented user interface, requiring nologin.

Can you tell us a bit about M6 Replay’sbusiness model?M6 Replay is fully financed by advertisingrevenues and relies on the natural assets andknow-how of the Groupe M6.

Will programmes broadcast on W9 becomeavailable on M6 Replay as well?Yes, we will be launching a dedicated service,dubbed W9 Replay, later this year, based on thesame principles as M6 Replay.

How does M6 Replay supplementm6video.fr?It is not the same service at all: M6Video is avideo on demand shop, offering many program-mes based on customer demand. M6 Replay isthe TV channel M6 offered to viewers in a newway.

What do you expect to achieve by offering acatch-up service like M6 Replay?We are launching the next generation of M6 withthis service. After the switch to digital, theadvent of DTT and the development of HDTV,our ‘replay service’ is the logical next step for aconventionally broadcast TV channel, because itpropels us into the broadband space.

3www.m6replay.fr


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Video on demand in other countries

At the moment, video-on-demand (VOD) activities are gradually shifting from the experimen-tation phase to setting up optimised commercial offers and driving revenues. Gerhard Zeiler,CEO of RTL Group said in a recent interview: “We’re still in the experimentation phase, but Iexpect us to be in a position to implement a dependable business model throughout theEuropean markets by 2009. Today I can already tell you that the lion’s share – so-calledcatch-up TV – will be financed by advertising. With RTLnow in Germany, M6 Replay in Franceor RTL Gemist in the Netherlands, viewers are taking the opportunity to catch up on theInternet any productions of ours that they missed, watching them a little later and for free. Inthose three core markets we offer appropriate services, which we will continue developing.In the UK we will probably launch a comparable platform during the fourth quarter of 2008.”To give an overview, Backstage has summarised RTL Group’s current VOD activities.

GermanyRTL Television’s VOD platform RTLnow.de is now moving on from its experimentation phaseand plans to take its service even further in 2008. In December 2007, RTLnow.de reported atotal of more than 7 million videos viewed. During its initial development phase, RTLnow.deswitched some of its programmes, like Alles was zählt or Alarm für Cobra 11, from a pay-per-view model to make them freely available VOD products. At present,some 70 per cent of RTL Television’s programmes are available onRTLnow.

The NetherlandsRTL Nederland’s VOD activities are growing fast. In 2007, the number of videos viewed onRTL Gemist and RTL Video passed the 50 million mark. During January 2008, almost8 million videos were viewed. For the time being, the Dutchwebsites only include Dutch content, i.e. don’t feature anyUS series.

United KingdomFivedownload currently offers limited content, including episodes of Grey’s Anatomy, CSI,CSI: NY and CSI: Miami available as VOD against payment. Grey’s Anatomy is the most fre-quently watched series on Fivedownload. A relaunch of theservice, offering a new mix of pay-per-view and free VOD, isplanned for later this year.

BelgiumRTL Digital in Belgium offers content on IPTV which may be free or come at a charge, depen-ding on the type of programme involved. In terms of online VOD, RTL Belgium offers viewersfree content, but this is limited to excerpts of programmes, except for news, which can bewatched without any restrictions. On average, some 1.8 millionvideos are viewed online every month.

CroatiaRTL Televizija launched an IPTV channel dubbed RTL plus earlier this March. As of today, vie-wers can watch their favourite television shows for a second time, catch up on programmesthey missed and even enjoy premieres of new films. The new channel broadcasts a widerange of content, based on its standard schedule and including severalmuch feted RTL programmes.


New channel namedRTL Plus in CroatiaOn 13 March, RTL Televizija launched RTL Plus,an IPTV channel that will be broadcastexclusively on T-Com’s Max TV.Germany - 14 March 2008

RTL Plus is the first exclusive general-interestIPTV channel in Croatia. By launching it, RTLTelevizija had taken a major step forward in termsof technological progress and digitisation, andalso strengthened its trendsetting reputation. Thismedia platform will open the door to additionalforms of sponsorship and create a space for newadvertising packages for partners and customers.

At the inauguration of RTL Plus, RTL TelevizijaCEO Christoph Mainusch said: “Today RTLTelevizija is the clear number one in the market.And we will stay in this position. Launching a newchannel on T-Com’s Max TV is a logical step in thedevelopment of a long-term strategy for RTLTelevizija in Croatia. Viewers will have more chan-nels to choose from in the digital world. As theleading TV company, we will contribute towardsthe development of what is available by setting upnew channels that offer supreme entertainment.RTL Plus makes us the first domestic TV channelwith nationwide coverage to use new technolo-gies with a view to distributing additional pro-grammes”.

Ante Magzan, Executive Director of the Sub-Unitfor Corporate Strategy, Business Developmentand Corporate Management of Transformationaland Organisational Architecture, also expressedhis satisfaction with the launch of RTL Plus on T-Com’s Max TV: “RTL Plus is the first project of this

type in Croatia, and Max TV will continue to deve-lop further unique television content, because wewant to offer exclusive content to customers, butalso meet their wishes and keep pace with vie-wing habits. According to our statistics, RTL isone of the most popular channels on Max TV. Oneof the crucial strategic objectives of T-Com is tooffer innovative services tailored to customers’individual needs. That is why we’re especiallyproud of the success of the first interactive digitaltelevision operator in Croatia, Max TV, whichexceeded our expectations regarding its ratings inlittle more than a year”.

As of today, viewers can re-watch favourite televi-sion shows they already saw, catch up with pro-grammes they missed, and also enjoy premieresof new films. The new channel will broadcastvarious content, according to the standard sche-dule, like the legendary RTL programmes Bibinsvijet, Policijska patrola, Dvornikovi, Mijenjamzenu, Mjenjacnica, Sanja, Vecera za 5 andKoledzicom po svijetu.

RTL Plus was launched following a strategic deci-sion regarding the cooperation between RTLTelevizija and T-Com. Max TV is the first interacti-ve digital television provider in Croatia and in itsbasic package offers users more than 65 TVchannels and a digital VOD shop containing morethan 1,000 films.

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Christoph Mainusch, CEO of RTL Televizija


RTL Television expandsits Mobile TV offeringVodafone customers can now watch the threespecial-interest digital channels RTL Crime,Passion and RTL Living on their mobiles.Germany - 18 March 2008

At the same time, RTL Television entertainmentand news formats will be added to RTL’s exis-ting Mobile TV channel. The entertainment pro-grammes will look just like they do on TV, whilethe information formats will be made over forMobile TV – e.g. into 60-second news shorts.

Starting in March, Passion, RTL Crime and RTLLiving will add even more fun with suspense,lifestyle, enjoyment, travel, emotions and pas-sion to Vodafone’s range. Passion is a jointventure between RTL Television and UFA Film &TV Produktion. It presents first-rate telenove-las, soaps and popular series from Germany,South America and the US, packed with grandemotions, passion and intrigue. RTL Crimeguarantees suspense 24 hours a day, by delive-ring an explosive blend of RTL’s top detectiveseries, international crime and action high-lights, and top-notch documentaries from thereal world of crime. RTL Living delivers a wealthof ideas for an active life. It is devoted to lifes-tyle, home and decoration, culinary and otherpleasures, and travel. All channels are broad-cast to Vodafone mobiles in high-resolutionimage quality.

Meanwhile, RTL Mobile TV, which has alreadybeen popular with Vodafone users for the pastyear, is adding several attractions. As well as60-second news flashes, the main news showRTL Aktuell and even more entertainment pro-grammes will be available on Mobile TV shortlyafter they are aired on TV. RTL’s Mobile divisionwill also soon be offering additional live TVevents for mobiles through Vodafone, e.g. TheFarmer Wants a Wife – The Big Reunion onEaster Monday at 20.15.

With nearly 34 million customers, annual turn-over exceeding eight billion euros and a staff of9,000, Vodafone Germany is one of the biggestand most state-of-the-art telecoms providers inEurope.

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Bertelsmann stabilizesprofitability for 2007at a high levelIn 2007, RTL Group majority shareholderBertelsmann stabilized its operating profitabilityat a high level. RTL Group continues to deliverexcellent results and made a large contributionto Bertelsmann’s results.Germany - 18 March 2008

Operating EBIT totaled EUR 1,811 million afterthe record figure of EUR 1,867 million in theprevious year. Adjusted for portfolio measuresand exchange rate movements, Operating EBITincreased by 3.7 per cent. Due to the disposalof the Group’s music publishing operations andthe weakness of the U.S. dollar, consolidatedrevenues declined by 2.8 per cent to EUR 18.8billion (previous year: EUR 19.3 billion).Adjusted for portfolio and exchange rateeffects, revenues were at the high level of theprevious year. Operating return on sales thusagain reached 9.7 per cent. However, Groupnet income was down considerably year-on-year. In 2006, the equivalent figure containedhigh disposal gains. Due to negative non-recur-ring items, group net income in the reportingperiod totaled EUR 405 million compared toEUR 2.5 billion in the previous year.

In 2007, the television business was again agrowth driver: With its channels and produc-tion, the television, radio and TV productiongroup, the RTL Group, posted a strong rise inrevenues and Operating EBIT.

Hartmut Ostrowski, Chairman & CEO ofBertelsmann, said at the annual press confe-rence: “RTL Group with its TV, radio and pro-duction businesses is still the division that notonly makes the greatest revenue contribution,but also contributes the highest profits. In2007, it had its best business year to date. Twoweeks ago, some of you wrote thatBertelsmann is milking RTL Group. Let me takethis opportunity to make it absolutely clear thatRTL Group will continue to receive the funds itneeds to continue its development.”

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Hartmut Ostrowski


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In the press coverage from 19 March RTL Group’s performance is mentioned positively several times.Here’s a selection of positive quotes.

Reuters:

“RTL is Bertelsmann’s growth and earnings driver.”

Dow Jones:

“RTL Group was the only Bertelsmann unit to raise its operating EBIT.”

Le Figaro:

“Only RTL Group, which includes M6 and Radio RTL in France, performed well.”

Financial Times:

“Mr Ostrowski said RTL and the Arvato services division wereperforming well in strong markets.”

Handelsblatt:

“TV-Business is developing magnificently under the leadership of the clever Austrian Gerhard Zeiler.”

Variety:

“RTL Group remained Bertelsmann’s main money-makingengine, contributing 30.5% to the conglom’s overall revenue.The pan-European broadcasting group saw increases in both revenue and operating profit.”

Hollywoodreporter:

“Ostrowski has said he may sell off underperforming operations in order to pump money into fast-growing businesses such as RTL orBertelsmann’s service unit Arvato.”

Börsenzeitung:

“Only the Television Group RTL could expand its operating results significantly.”

AFP:

“RTL evolved into Bertelsmann’s cash cow.”


Power of 10In late April, Vox will be launching the newgame show Power of 10, presented by DirkBach, where candidates can win one millioneuros in just a few steps.Germany - 14 March 2008

The fascination and rules behind Power of 10are quickly explained: it’s all about makingaccurate predictions! In two rounds, the candi-dates have to predict how a cross-section ofthe German population responded in variouspolls. Possible examples include: What percen-tage of Germans can’t see their feet whenthey’re standing up? What percentage ofGermans cheats on their taxes? And what per-centage of Germans believes that womenare smarter than men? The questions arebased on representative surveys and reflectevery possible area of public opinion, frompolitics to pop culture. The polls are com-missioned from the renowned opinionresearch institute Forsa exclusively forPower of 10 and only for a given show.

In the qualification round, two candidatesplay a quick ‘Best of Five’ round againsteach other. The two candidates are eachasked the same question and each has 10seconds to guess the answer. The onewhose estimate is closest to the right ans-wer gets a point. Whoever gets three pointsfirst gets to play for the million in the nextround. The second round consists of fivelevels. At each level, the amount of moneyrises by a factor of 10 (hence ‘Power of 10’),starting at EUR 100 and going up to EUR 1million. The bigger the possible win, themore difficult it gets, as the candidate’s pre-diction has to be closer and closer to the

right percentage. In the first question, the can-didate must predict the result within a 40-per-centage point range; to win a million euros, hehas to predict the exact percentage within a10-point range.

Power of 10 applies to the speed of losing aswell: a wrong prediction causes the candidate’sprevious winnings to dwindle to a tenth.

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Dirk Bach

Dirk Bach


RTL Radio France,partner of the 28thParis Book FairTrue to tradition, this year once again the radiostation was present at the heart of the ParisBook Fair held at the Porte de Versailles inParis and opened by Israeli President ShimonPérès, Israel being this year’s guest of honour.France - 18 March 2008

From RTL Radio France’s allocated stand (no.66), journalists and presenters broadcast thestation’s programmes live, interviewing authorswho are currently making literary headlines.The radio station’s literature specialist, BernardLehut, was covering the main events at the fair,which ran from 14 to 19 March.

On Friday, the opening day of the fair, BernardPoirette presented the 18.00 news broadcastRTL Soir live from the fair, and the writer andjournalist Philippe Labro revealed the winner ofthe Grand Prix RTL-Lire award, namely theAlgerian author Boualem Sansal, for his bookThe German’s Village, published by Gallimard.Speaking on RTL Radio France, Philippe Labrosaid “this is a staggering book which forges alink between Nazism and Islamism”. The bookmay be banned in Algeria and its author held upto public obloquy by the government in powerand Islamists there, but it has proven extreme-

ly popular with French readers, who voted intheir masses for Boualem Sansal to receive thisyear’s version of the award that has been han-ded out since 1975.

In The German’s Village, which is based on areal-life story, two brothers of Algerian originraised by an uncle in a French suburb discoverthat their father, a former Algerian NationalLiberation Front (FLN) fighter and hero of theAlgerian War of Independence from 1954 to1962, which was concluded by the EvianAccords, was in actual fact a former Naziofficer who had sought refuge in Algeriaand converted to Islam. BoualemSansal highlights the similaritiesbetween fanatical Nazism andIslamic extremism. He alsolaments the ignorance about oreven outright denial of theShoah in the Arab world.

10Boualem Sansal Poster

The Paris Book Fair

on RTL Radio France:

http://www.rtl.fr/

fiche/67761/rtl-

partenaire-du-28e-

salon-du-livre.html


Télévie celebrates20 years of solidarityIn Belgium, RTL-TVI is the organiser of Télévie,that great engine of hope, which since itslaunch back in 1989 has raised EUR 84.4 millionfor scientific research into leukaemia andcancer. To mark the occasion, RTL Digital hasgiven Télévie its very own digital channel,dubbed Télévie 20 ans (20 Years of Télévie).Belgium - 20 March 2008

The slogan adopted by RTL Group’s Belgian TVchannel RTL-TVI is “Avec le Télévie, faisonsgagner la vie” (Let’s save lives with Télévie).Together with its little sister, the radio stationBel RTL, RTL-TVI is gearing up for the launch ofthe 20th edition of what the Belgian daily LeSoir describes as “the most popular fundraisingoperation in the Belgian audiovisual domain”.The Télévie appeal raises enough funds toenable around 100 researchers to devote them-selves on a full-time basis to the fight againstcancer. In fact, the money raised by RTL-TVIaccounts for half of the entire sum contributedto cancer research in the French-speakingCommunity.

Each year since the launch of Télévie, RTL-TVIand Bel RTL have dedicated part of their pro-grammes (totalling 1,000 minutes of air timeeach) to the fundraising campaign and alsoused their renown and technical capabilities toorganise events and happenings inWalloon towns and cities. This year’sactivities will end with a gala evening on26 April during which volunteers, resear-chers and celebrities on the set will allappeal to the public to give generously.

The big new feature of this year’s Télévie will bethe digital channel Télévie 20 ans, launched byRTL Digital, which will broadcast from 7 to25 April. The channel will look back at thehistory of Télévie, afford an overview ofthe progress made in cancer researchand talk to some of the researchers,organisers of events and volunteersinvolved in this charity fundraisingcampaign.

Arsène Burny, from the NationalScientific Research Fund (FNRS), said:“Immense progress has been made in 20years thanks to Télévie. In the 1960s, leukae-mia was incurable. By 1989, two out of threepeople with the disease were being cured, andtoday the remission rate is 92 per cent.Meanwhile, the fight is continuing”. RTL-TVICEO Philippe Delusinne added: “We mustn’t letup in the battle against cancer”.

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Arsène Burny,President of Télévie

Philippe Delusinne,RTL-TVI’s CEO

visit<backstage>

to watch the 2008

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Gifts galore on Bel RTLIt may not be Christmas, but the RTL Groupradio station is nonetheless showering itsfaithful listeners with quality gifts.Belgium - 18 March 2008

The Spiderwick Chronicles, Bel RTL’s film of themonth, will hit cinema screens on Wednesday,19 March, so the radio station is seizing on thisto offer its listeners a host of film-related gifts,including cinema tickets, X-box games,Playstation games, PC games and books. Allthese wonderful prizes can be won by tuning into the programmes 7/8 (from 07.00 to 08.00)and Le Grand Jeu (from 11.00 to 13.00), bet-ween Monday, 17 March and Friday 21 March,or alternatively by visiting the websitewww.belrtl.be.

Then, on Easter Monday, 24 March, 100 familieswill be heading off for Coo waterfalls in theArdennes at Bel RTL’s invitation for a great dayout in the Plopsa Coo nature park. During thisfun family visit the lucky winners will be able tosample 20 entertaining and instructive attrac-tions, all carefully blended into the rollingArdennes landscape, including a bobsleigh run,roller-coaster and the fabulous water attractionSplash. To win an invitation, all listeners have todo is text the word “Plop” to the number 3323any time between Monday, 17 March andFriday, 21 March.

And it just gets even better, because at 20.45 onWednesday, 26 March, the Belgian footballteam – the Red Devils – will face Morocco in afriendly match played at the King BaudouinStadium. Bel RTL has 40 tickets up for grabs forlisteners. All they have to do is text the word“Diable” (the French for “devil”) to the number3970.

To finish off in true style, there’s the big gamethat was launched last week for 5th and 6thyear primary school pupils, entitled “Toute uneclasse à Toulouse” (A whole class visitsToulouse). Bel RTL has recently revealed thedream programme lined up for the winningclass. Their adventure “between Sky andSpace” will take place from 9 May to 14 Mayand will include a return trip, all transport andtransfers in Toulouse and accommodation withall meals. On Saturday, 10 May the pupils willfirst visit the Airbus A330 and A340 assemblylines and learn how to make mini-rockets fuel-led with gunpowder. The next day they will headoff to explore the City of Space museum, befo-re taking a boat trip down the Garonne river.Monday, 12 May will see the class visit the Picdu Midi observatory, and on Tuesday, 13 Maythe entire class will explore the main sights ofToulouse.

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The Spiderwick ChroniclesThe King Baudoin Stadium

The Plopsa Coo nature park


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A distinguished guest on RTL Radio FranceFrench Prime Minister François Fillon was a live studio guest on RTL Radio’s programmeL’invité de RTL.France - 17 March 2008

Never Be Stuck in Traffic AgainBerlin’s radio stations 104.6 RTL and 105’5 Spreeradio announce a new, improved trafficinformation service for listeners.Germany - 14 March 2008

Is their career the most important thing for celebrities?Now children can find out the answers to this and other questions from their favouriteactors, singers and athletes on the Super RTL show Star Kids.Germany -17 March 2008

Star ratingsThursday 13 March, 5.1 million viewers tuned in to watch Nouvelle Star on M6.France - 17 March 2008

Paying tribute to its last World War I soldierThe main news item on RTL Radio France on Monday, 17 March was the death of LazarePonticelli, who passed away last Wednesday at the ripe old age of 110. The radio stationcommented extensively, while France was honouring the memory of the last survivingFrench World War I serviceman.France - 18 March 2008


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Eleventh Toggo Tour of Germany Planned On 10 May 2008, the 11th Toggo Tour starts at the state garden show in Schleswig, fromwhere it will go on to visit ten German cities by mid-September.Germany - 18 March 2008

Dangerous best seller becomes five series Five is to turn the best-selling book, The Dangerous Book for Boys, into a new factual series.United Kingdom - 20 March 2008

Inviting listeners to head off to the Futuroscope theme parkin Poitiers RTL Radio France is organising a competition from 17 to 21 March 2008 to coincide with theopening of the new Les animaux du future (Animals of the Future) attraction at theFuturoscope theme park in Poitiers, France. In all, there are 10 family weekends to be won.France - 20 March 2008

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