new food: from healthy to nutritious to clean and ethical
TRANSCRIPT
NEW FOOD: FROM HEALTHY TO NUTRITIOUS TO CLEAN AND ETHICAL
EWA HUDSONGLOBAL HEAD OF HEATH AND WELLNESS RESEARCH
FOOD INNOVATE, AMSTERDAM
MAY 2017
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HW* continues to outperform the wider food and soft drinks industriesNEW FOOD: FROM HEALTHY TO NUTRITIOUS TO CLEAN AND ETHICAL, FOOD INNOVATE , EWA HUDSON
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ates
Global Packaged Food 2011-2021
Packaged FoodHW Packaged FoodNon-HW Packaged Food y-o-y growthHW Packaged Food y-o-y growth
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Global Soft Drinks 2011-2021
Soft DrinksHW Soft DrinksNon-HW Soft Drinks y-o-y growthHW Soft Drinks y-o-y growth
*HW – Health and Wellness
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Rise of organicsNEW FOOD: FROM HEALTHY TO NUTRITIOUS TO CLEAN AND ETHICAL, FOOD INNOVATE , EWA HUDSON
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Social concerns rise over society, health, politics, environment, and current affairs; scandals get uncovered; food quality questioned
NEW FOOD: FROM HEALTHY TO NUTRITIOUS TO CLEAN AND ETHICAL, FOOD INNOVATE , EWA HUDSON
UK artificial colours concern
Chinese food scandals
US GMO labelling debate
Fears over added sugar
MSG linked to health effects Fears over
aspartameHorse meat
scandal
Fears over sodium
CONNECTED WORLD
Fears over E-number safety
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TRANSPARENCY and SUSTAINABILITY key to building long-term trustNEW FOOD: FROM HEALTHY TO NUTRITIOUS TO CLEAN AND ETHICAL, FOOD INNOVATE , EWA HUDSON
PEOPLE
PLANETPROFIT
Transparency Sustainability
Companies recognise that they have moral responsibilities to all stakeholders that contribute to the success of the company and no longer should the sole purpose be profit. In this context, the planet is a key
stakeholder, and with people and profit forms the three pillars of sustainability.
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95
165
193
398
0 200 400 600 800
Charity
Locally SourcedProminent
Clean Label
Religious Labels
People/Values
US$829 bn Ethical Labels driven by recycling, religious labels, clean label and local source
NEW FOOD: FROM HEALTHY TO NUTRITIOUS TO CLEAN AND ETHICAL, FOOD INNOVATE , EWA HUDSON
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62
70
580
653
0 200 400 600 800
Responsible Forestry
Sustainable Palm Oil
Sustainable Trade andFarming
Recycling Label
Environment/Sustainability
1
1
7
36
46
0 200 400 600 800
Grass Fed/PastureRaised
Free Range
MarineSustainability
Vegetarian/Vegan
Animal Welfare
Ethical Labels 2015, World, Retail Value
US$ billion, fixed exchange rates
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Top 5 countries by sum of brand sales with at least one ethical labelNEW FOOD: FROM HEALTHY TO NUTRITIOUS TO CLEAN AND ETHICAL, FOOD INNOVATE , EWA HUDSON
USA – EUR 195 bn
Japan – EUR 91 bn
Brazil – EUR 48 bn
China – EUR 68 bn
UK – EUR 43 bn
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Focus: Clean label. A tool to re-establish trustNEW FOOD: FROM HEALTHY TO NUTRITIOUS TO CLEAN AND ETHICAL, FOOD INNOVATE , EWA HUDSON
US$ 129 bPackaged Food
US$ 34 bSoft Drinks
US$ 3 bHot Drinks
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Labelling reflects the commitmentsNEW FOOD: FROM HEALTHY TO NUTRITIOUS TO CLEAN AND ETHICAL, FOOD INNOVATE , EWA HUDSON
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Driving clean labels by key regionNEW FOOD: FROM HEALTHY TO NUTRITIOUS TO CLEAN AND ETHICAL, FOOD INNOVATE , EWA HUDSON
No Artificial Preservatives in W.
Europe
No Artificial Flavours popular across the
board
In Asia Pacific GMO is most prevalent
0
10
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North America Western Europe Asia Pacific Australasia
Cle
an L
abel
s b
y %
No MSG
No Artificial Sweeteners
No Artificial Preservatives
No Artificial Flavours
No Artificial Colours
No Artificial Additives
GMO Free
BPA Free
All Natural
THANK YOU FOR LISTENING
Q&AEwa HudsonGlobal Head of Health and Wellness, Nutrition and Ethical Labels Research@ewa_hudson
Responsible sourcing
Sustainable Palm Oil
Sustainability
Fair tradeEthical labels
Kosher
Halal
Vegetarian/Vegan
RAINFOREST ALLIANCE
TERRACYCLE